Google Analytics Logo Award Winner Product Badge
Google Analytics Logo Award Winner Product Badge
Google

Google Analytics

Composite Score
8.8 /10
CX Score
9.2 /10
Category
Google Analytics
8.8 /10

What is Google Analytics?

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

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Awards & Recognition

Google Analytics won the following awards in the Customer Intelligence category

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Google Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

98 Plan to Renew

86 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Analytics?

2% Negative
6% Neutral
92% Positive

Pros

  • Performance Enhancing
  • Respectful
  • Reliable
  • Enables Productivity

Feature Ratings

Average 83

Conversion Analysis

85

Audience Demographics

85

Data Visualization

84

Audience Segmentation

83

API Framework

83

Cross Channel Attribution Analysis

81

Anomaly Detection

81

Predictive Analytics

81

Customer Journey Modelling

81

Metadata Management

81

Real Time Workflow Automation

80

Vendor Capability Ratings

Average 81

Business Value Created

85

Breadth of Features

83

Ease of Data Integration

83

Ease of Implementation

82

Ease of Customization

82

Quality of Features

82

Usability and Intuitiveness

81

Ease of IT Administration

80

Product Strategy and Rate of Improvement

79

Availability and Quality of Training

79

Vendor Support

78

Google Analytics Reviews

Pascual G.

  • Role: Information Technology
  • Industry: Other
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Dec 2023

Google Analytics, a secure and reliable platform!

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

When we use the Google Analytics dashboard, we have intuitive access to all the different actions that we can use in a drop-down menu that shows both the available options and the indicators and graphs that we are going to interpret. We always see this dual pattern as we go through all of them. platform options. Another aspect that generates value in our interaction with Google Analytics is that by having a Google email account and associating it with our browser, we have all the services without logging in, we can have Google Console, Google Analytics, and all the tools that we have hired for a practical and efficient interaction.

What is your favorite aspect of this product?

It is definitely characterized by its simplicity to use without any prior training. We can use the platform directly to make a presentation to the company's management. We have even put Google Analytics on a giant screen to visualize the growth of the technological applications we have developed. Additionally, we have been able to incorporate the marketing department to take advantage of the information and strengthen our product.

What do you dislike most about this product?

I have no complaints about the platform, its design is very good for me. And the important thing is that I don't have to hire other providers or platforms other than the ones I currently use. As we use it and explore the existing functionalities, we learn to take advantage of it much more. We may need to consider which information is real-time and which is deferred, it is also important to take the time to validate this information and be clear about the time required by the platform to display the processed data, considering that we will not have access to the ' raw data', but rather the processed one.

What recommendations would you give to someone considering this product?

You can feel confident that Google Analytics will not disappoint you. The existing documentation is quite extensive and the product is constantly updated. It is important to consider that we must correctly parameterize our website and mobile APP to connect it with the Analytics service. After doing so, we will begin to accumulate usage metrics and that is when we will be able to interpret the information to grow our business.

Pros

  • Reliable
  • Enables Productivity
  • Trustworthy
  • Respectful

Vishal D.

  • Role: Sales Marketing
  • Industry: Apparel
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2023

Best Analytical for Website Performance

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

Google Analytics is helpful in analysing Data where the you can create your view of the funnel and other metrics where is helpful in analysing data of the past day and comparing other tool the data in the dasboard is perfect and the data can be fetched anywhere to other dashboard like kooker studio where is difficult in other Analytics Tool to make funnel and see the metrics and also in google analytics you can see campaign performance of different mediums in detail and also see the trend line if we want to day to day wise. also campare at a same time. whereas other tools dont give that much features for analysing data.

What is your favorite aspect of this product?

That you can create funnel on the dashboard and also fetch the data to Looker Studio Dashboard.

What do you dislike most about this product?

It is not giving Runtime performance other wise the tool is best for Analysing Data

What recommendations would you give to someone considering this product?

If you looking for Detail analysing of the tool then the tool is recommended as it gives campaign level performance and detail report day wise, campaign wise. funnel wise performamce of the website

Pros

  • Unique Features
  • Effective Service
  • Security Protects
  • Helps Innovate

Harshit A.

  • Role: Information Technology
  • Industry: Engineering
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Dec 2023

One stop shop for all analytic needs!

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

Google Analytics Is Different from other providers because of it unique features, documentation & support available and wide range of extensions/plugins for implementation.

What is your favorite aspect of this product?

I can know my audience in a much better way and can accordingly work over our content & services.

What do you dislike most about this product?

Sometimes I feel data mismatch/wrong data, maybe due to bots or something else and also waiting period for support is too time consuming sometimes.

What recommendations would you give to someone considering this product?

They should absolutely use this product as it's user friendly, easy to use, broad rangr of helpful features, and even there's a wid range of help documentation available.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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