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Google

Google Analytics

Composite Score

8.8 /10

CX Score

9.1 /10

238 Reviews Write a Review

Claim Software

What is Google Analytics?

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

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Awards & Recognition

Google Analytics won the following awards in the Customer Intelligence category

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2025 Data Quadrant Champion

Latest Award, 2025

1 Top Rated Capabilities

2 Top Rated Features

Latest Award, 2025

2025 Emotional Footprint Champion

2025

Product Impact

2025

2024 Data Quadrant Champion

2024

0 Top Rated Capabilities

1 Top Rated Features

2024

2024 Emotional Footprint Champion

2024

Google Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

98 Plan to Renew

86 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Analytics?

2% Negative

7% Neutral

91% Positive

Pros

Respectful
Performance Enhancing
Reliable
Enables Productivity

Feature Ratings

Average 83

Conversion Analysis

Audience Demographics

Data Visualization

Audience Segmentation

API Framework

Cross Channel Attribution Analysis

Anomaly Detection

Metadata Management

Customer Journey Modelling

Predictive Analytics

Real Time Workflow Automation

Vendor Capability Ratings

Average 81

Business Value Created

Breadth of Features

Ease of Data Integration

Ease of Customization

Quality of Features

Ease of Implementation

Usability and Intuitiveness

Ease of IT Administration

Product Strategy and Rate of Improvement

Availability and Quality of Training

Vendor Support

Also Featured in...

Product Analytics

Score 8.9

View Google Analytics in this category (opens in a new tab)

Website Analytics

Score 8.9

View Google Analytics in this category (opens in a new tab)

Google Analytics Reviews

Serene C.

Role: Sales Marketing
Industry: Gaming and Hospitality
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jan 2025

Awesome product!

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

The advanced metrics it provides, which can be described as industry standard. Also, despite its robust functionality, it breeds on a easy to use interface.

What is your favorite aspect of this product?

I love the functionality, the metrics dashboard which provides me a full glance of my analytics in motion.

What do you dislike most about this product?

I don't have any dislike. So far, so good I've been getting the best services out of it.

What recommendations would you give to someone considering this product?

Take courses on how to navigate this product, and then dedicate the knowledge gotten into utilizing the product and you will get better at it.

Pros

Helps Innovate
Reliable
Performance Enhancing
Enables Productivity

imran m.

Role: Industry Specific Role
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Dec 2024

"Accurate & Reliable."

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

The data feels more accurate compared to free alternatives.

What is your favorite aspect of this product?

The conversion tracking helped me optimize my campaigns effectively.

What do you dislike most about this product?

Updates to the interface can confuse long-term users.

What recommendations would you give to someone considering this product?

For anyone managing online campaigns.

Pros

Helps Innovate
Reliable
Performance Enhancing
Enables Productivity

Livia T.

Role: Sales Marketing
Industry: Transportation
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Dec 2024

Gold standard for measuring user intelligence.

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

No customer intelligence tool integrates with other Google cloud platforms , like Google analytics is able to do. At the moment, I integrate Google analytic with Bigquery, Google Search, tag manager , Looker Studio , campaign manager 360 and even Firebase. That I am able to integrate Google analytics with all of the aforementioned tools has enhanced better modeling of data generated from Google analytics and makes marketing campaign conversion more efficiently tracked.

What is your favorite aspect of this product?

I can setup tracking for specific user events or interactions via Google analytics. This makes Google analytics one of the most convenient tools through which I can track pre-identified or specific user actions on our web and mobile applications such as when customers submit final order requests.

What do you dislike most about this product?

Feature overload is a major issue with Google analytics and this does get very overwhelming at times. On the second hand, I hope Google analytics can figure a way to identify traffic created by bots. At the moment, there is no way with Google analytics to identify this trend.

What recommendations would you give to someone considering this product?

I recommend Google analytics for effective customer intelligence on web or mobile platforms for teams. I think teams and organizations will benefit hugely from the vast features this tool makes available to users.

Pros

Reliable
Performance Enhancing
Enables Productivity
Unique Features

Google Analytics

What is Google Analytics?

Company Details

Need Assistance?

Awards & Recognition

2025 Data Quadrant Champion

2025 Emotional Footprint Champion

2024 Data Quadrant Champion

2024 Emotional Footprint Champion

Google Analytics Ratings

91 Likeliness to Recommend

98 Plan to Renew

86 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+90 Net Emotional Footprint

How much do users love Google Analytics?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Conversion Analysis Capture and analyze conversion data and conversion paths from multiple channels.

Audience Demographics Capture, analyze and display demographic data from customer interaction channels.

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

API Framework The platform provides the ability to move data to and from the solution and other customer interaction applications (i.e. CRM) with ease.

Cross Channel Attribution Analysis The ability to estimate and report on conversion contributions to revenue.

Anomaly Detection The ability to identify and classify anomalous patterns in customer or transactional datasets.

Metadata Management Easily manage metadata associated with customer data or audience segments.

Customer Journey Modelling Model and display customer behaviors or journeys through multiple channels (web, e-mail, social).

Predictive Analytics The ability to make predictions about audience behavior based on historical data and machine learning.

Real Time Workflow Automation The ability to create rules-based workflows and trigger certain actions (i.e. re-marketing) based on audience segments or behavioural cues.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Product Analytics

Website Analytics

Google Analytics Reviews

Serene C.

Awesome product!

Likeliness to Recommend

Pros

imran m.

"Accurate & Reliable."

Likeliness to Recommend

Pros

Livia T.

Gold standard for measuring user intelligence.

Likeliness to Recommend

Pros

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Feature Ratings

Conversion Analysis

Audience Demographics

Data Visualization

Audience Segmentation

API Framework

Cross Channel Attribution Analysis

Anomaly Detection

Metadata Management

Customer Journey Modelling

Predictive Analytics

Real Time Workflow Automation

Vendor Capability Ratings

Business Value Created

Breadth of Features

Ease of Data Integration

Ease of Customization

Quality of Features

Ease of Implementation

Usability and Intuitiveness

Ease of IT Administration

Product Strategy and Rate of Improvement

Availability and Quality of Training

Vendor Support