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Microsoft Corporation

Dynamics 365 Customer Insights

Composite Score

7.9 /10

CX Score

8.3 /10

36 Reviews Write a Review

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What is Dynamics 365 Customer Insights?

Use an intuitive and flexible customer data platform (CDP) to unlock insights and power personalized customer experiences. Unify all your customer data across the full range of sources to get a single view of customers in real time. Deliver personalized, responsive, and connected customer journeys using built-in AI and analytics.

Company Details

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Awards & Recognition

Dynamics 365 Customer Insights won the following awards in the Customer Intelligence category

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Product Impact

Latest Award, 2026

5 Top Rated Capabilities

4 Top Rated Features

2025

0 Top Rated Capabilities

2 Top Rated Features

2024

Strategy and Innovation
Contract Negotiation
Conflict Resolution

2022

Dynamics 365 Customer Insights Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Dynamics 365 Customer Insights.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

84 Likeliness to Recommend

96 Plan to Renew

76 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Dynamics 365 Customer Insights?

2% Negative

1% Neutral

97% Positive

Pros

Respectful
Security Protects
Helps Innovate
Reliable

Feature Ratings

Average 80

Predictive Analytics

Audience Demographics

Real Time Workflow Automation

Anomaly Detection

Audience Segmentation

Data Visualization

API Framework

Metadata Management

Customer Journey Modelling

Conversion Analysis

Cross Channel Attribution Analysis

Vendor Capability Ratings

Average 81

Business Value Created

Ease of Customization

Product Strategy and Rate of Improvement

Vendor Support

Ease of Data Integration

Quality of Features

Usability and Intuitiveness

Ease of Implementation

Ease of IT Administration

Breadth of Features

Availability and Quality of Training

Also Featured in...

Customer Data Platform

Score 8.3

View Dynamics 365 Customer Insights in this category (opens in a new tab)

Marketing Platforms - Enterprise

Score 8.1

View Dynamics 365 Customer Insights in this category (opens in a new tab)

Sales Analytics

Score 7.4

View Dynamics 365 Customer Insights in this category (opens in a new tab)

Dynamics 365 Customer Insights Reviews

Prateek A.

Role: Information Technology
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Apr 2021

An excellent way to improve customer engagements!

Likeliness to Recommend

10 /10

What differentiates Dynamics 365 Customer Insights from other similar products?

The Microsoft Dynamics 265 Customer Insights helps to reach a large and wide range of audiences and suggests ways to provide excellent insights into various customer engagement activities. It takes insights from data analysis on customer engagements and provides deep analytics and visualizations that help in improving customer satisfaction.

What is your favorite aspect of this product?

Some of the features are: 1) Great collaboration and interaction with various print and digital channels and social platforms such as WhatsApp, FB, etc. 2) High level of user security. 3) Built-in advanced Artificial Intelligence (AI) enabled deep insights and analytics. 4) Efficiently monitors case volumes, customer engagements, etc.

What do you dislike most about this product?

The subscription price is a big concern. Although Microsoft Dynamics 365 is a customized and personalized service to meet your on-demand business needs.

What recommendations would you give to someone considering this product?

Microsoft Dynamics 365 is no doubt an excellent service among other available solutions in the category. The company has also provided excellent customer service and support that provides almost real-time resolutions of all your issues. You can consider this if you want to improve your business process outcomes.

Pros

Helps Innovate
Continually Improving Product
Performance Enhancing
Enables Productivity

Brian T.

Role: Operations
Industry: Healthcare
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Apr 2021

Easy to roll out due to the integration of other p

Likeliness to Recommend

7 /10

What differentiates Dynamics 365 Customer Insights from other similar products?

It seems to integrate well with what we already used and was cost-effective in rolling out. People seem to understand the products better. The data is easy to interpret as well. Seem to doubt it real time on a weekly basis helps

What is your favorite aspect of this product?

The ease of Collaborating with her other products

What do you dislike most about this product?

Every once in a while you’ll have an error having a rooster programs at times. Otherwise the product runs really well and have had no major issues

What recommendations would you give to someone considering this product?

Just take a look at the features of the product and really how will the ease of integrating it with your current products in relationship to the costs are. It’s a well-established company with great support that rolls out updates frequently.

Pros

Efficient Service
Respectful
Helps Innovate
Continually Improving Product

Christopher P.

Role: Sales Marketing
Industry: Consulting
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Apr 2021

A solid product for your business needs.

Likeliness to Recommend

10 /10

What differentiates Dynamics 365 Customer Insights from other similar products?

It’s just better

What is your favorite aspect of this product?

Customization

What do you dislike most about this product?

Nothing, it is great

What recommendations would you give to someone considering this product?

Try it out on a free trial and make sure you can implement all your data points

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Dynamics 365 Customer Insights

What is Dynamics 365 Customer Insights?

Company Details

Need Assistance?

Awards & Recognition

Dynamics 365 Customer Insights Ratings

84 Likeliness to Recommend

96 Plan to Renew

76 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+91 Net Emotional Footprint

How much do users love Dynamics 365 Customer Insights?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Predictive Analytics The ability to make predictions about audience behavior based on historical data and machine learning.

Audience Demographics Capture, analyze and display demographic data from customer interaction channels.

Real Time Workflow Automation The ability to create rules-based workflows and trigger certain actions (i.e. re-marketing) based on audience segments or behavioural cues.

Anomaly Detection The ability to identify and classify anomalous patterns in customer or transactional datasets.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

API Framework The platform provides the ability to move data to and from the solution and other customer interaction applications (i.e. CRM) with ease.

Metadata Management Easily manage metadata associated with customer data or audience segments.

Customer Journey Modelling Model and display customer behaviors or journeys through multiple channels (web, e-mail, social).

Conversion Analysis Capture and analyze conversion data and conversion paths from multiple channels.

Cross Channel Attribution Analysis The ability to estimate and report on conversion contributions to revenue.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Also Featured in...

Customer Data Platform

Marketing Platforms - Enterprise

Sales Analytics

Dynamics 365 Customer Insights Reviews

Prateek A.

An excellent way to improve customer engagements!

Likeliness to Recommend

Pros

Brian T.

Easy to roll out due to the integration of other p

Likeliness to Recommend

Pros

Christopher P.

A solid product for your business needs.

Likeliness to Recommend

Pros

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1
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Feature Ratings

Predictive Analytics

Audience Demographics

Real Time Workflow Automation

Anomaly Detection

Audience Segmentation

Data Visualization

API Framework

Metadata Management

Customer Journey Modelling

Conversion Analysis

Cross Channel Attribution Analysis

Vendor Capability Ratings

Business Value Created

Ease of Customization

Product Strategy and Rate of Improvement

Vendor Support

Ease of Data Integration

Quality of Features

Usability and Intuitiveness

Ease of Implementation

Ease of IT Administration

Breadth of Features

Availability and Quality of Training