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Microsoft Corporation

Dynamics 365 Customer Insights

Composite Score

7.9 /10

CX Score

8.3 /10

36 Reviews Write a Review

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What is Dynamics 365 Customer Insights?

Use an intuitive and flexible customer data platform (CDP) to unlock insights and power personalized customer experiences. Unify all your customer data across the full range of sources to get a single view of customers in real time. Deliver personalized, responsive, and connected customer journeys using built-in AI and analytics.

Company Details

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Awards & Recognition

Dynamics 365 Customer Insights won the following awards in the Customer Intelligence category

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Product Impact

Latest Award, 2026

5 Top Rated Capabilities

4 Top Rated Features

2025

0 Top Rated Capabilities

2 Top Rated Features

2024

Strategy and Innovation
Contract Negotiation
Conflict Resolution

2022

Dynamics 365 Customer Insights Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Dynamics 365 Customer Insights.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

84 Likeliness to Recommend

96 Plan to Renew

76 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Dynamics 365 Customer Insights?

2% Negative

1% Neutral

97% Positive

Pros

Respectful
Security Protects
Helps Innovate
Reliable

Feature Ratings

Average 80

Predictive Analytics

Audience Demographics

Real Time Workflow Automation

Anomaly Detection

Audience Segmentation

Data Visualization

API Framework

Metadata Management

Customer Journey Modelling

Conversion Analysis

Cross Channel Attribution Analysis

Vendor Capability Ratings

Average 81

Business Value Created

Ease of Customization

Product Strategy and Rate of Improvement

Vendor Support

Ease of Data Integration

Quality of Features

Usability and Intuitiveness

Ease of Implementation

Ease of IT Administration

Breadth of Features

Availability and Quality of Training

Also Featured in...

Customer Data Platform

Score 8.3

View Dynamics 365 Customer Insights in this category (opens in a new tab)

Marketing Platforms - Enterprise

Score 8.1

View Dynamics 365 Customer Insights in this category (opens in a new tab)

Sales Analytics

Score 7.4

View Dynamics 365 Customer Insights in this category (opens in a new tab)

Dynamics 365 Customer Insights Reviews

Tumininu A.

Role: Operations
Industry: Banking
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Aug 2022

Amazing solution, extremely user friendly. Great!!

Likeliness to Recommend

10 /10

What differentiates Dynamics 365 Customer Insights from other similar products?

It's very unique and user friendly

What is your favorite aspect of this product?

Customer service dashboard

What do you dislike most about this product?

None for now

What recommendations would you give to someone considering this product?

Totally recommending the solution to friends and colleagues.

Pros

Continually Improving Product
Reliable
Performance Enhancing
Enables Productivity

eric c.

Role: Information Technology
Industry: Technology
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Mar 2022

It's Microsoft. Ehhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhh

Likeliness to Recommend

3 /10

What differentiates Dynamics 365 Customer Insights from other similar products?

It's the oldest running most established product like it.

What is your favorite aspect of this product?

It's well known.

What do you dislike most about this product?

It's not dependable.

What recommendations would you give to someone considering this product?

Eh.. you could probably do better but everyone knows Microsoft and it is the industry standard for this reason.

Pros

Respectful
Security Protects

Cons

Slower Product Innovation
Commodity Features
Less Inspiring

Nithin S.

Role: Information Technology
Industry: Technology
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted May 2021

Better efficiency with optimized features

Likeliness to Recommend

10 /10

What differentiates Dynamics 365 Customer Insights from other similar products?

Easily trackable, analyze the tasks and growth and contains all database in one platform

What is your favorite aspect of this product?

Full integration for other Microsoft products and online excel editing is amazing. Integration with outlook for emails is very good feature

What do you dislike most about this product?

Entering data is tedious. Entering large amount of data is not easy. Sometimes, the processing time and saving seems to be slow

What recommendations would you give to someone considering this product?

Microsoft Dynamics is a great product to use for beginners as it has integration with other Microsoft products. It helps people stay organized and on track. It provides good amount of reports that can be customized

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Dynamics 365 Customer Insights

What is Dynamics 365 Customer Insights?

Company Details

Need Assistance?

Awards & Recognition

Dynamics 365 Customer Insights Ratings

84 Likeliness to Recommend

96 Plan to Renew

76 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+91 Net Emotional Footprint

How much do users love Dynamics 365 Customer Insights?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Predictive Analytics The ability to make predictions about audience behavior based on historical data and machine learning.

Audience Demographics Capture, analyze and display demographic data from customer interaction channels.

Real Time Workflow Automation The ability to create rules-based workflows and trigger certain actions (i.e. re-marketing) based on audience segments or behavioural cues.

Anomaly Detection The ability to identify and classify anomalous patterns in customer or transactional datasets.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

API Framework The platform provides the ability to move data to and from the solution and other customer interaction applications (i.e. CRM) with ease.

Metadata Management Easily manage metadata associated with customer data or audience segments.

Customer Journey Modelling Model and display customer behaviors or journeys through multiple channels (web, e-mail, social).

Conversion Analysis Capture and analyze conversion data and conversion paths from multiple channels.

Cross Channel Attribution Analysis The ability to estimate and report on conversion contributions to revenue.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Also Featured in...

Customer Data Platform

Marketing Platforms - Enterprise

Sales Analytics

Dynamics 365 Customer Insights Reviews

Tumininu A.

Amazing solution, extremely user friendly. Great!!

Likeliness to Recommend

Pros

eric c.

It's Microsoft. Ehhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhh

Likeliness to Recommend

Pros

Cons

Nithin S.

Better efficiency with optimized features

Likeliness to Recommend

Pros

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1
Since last award

Feature Ratings

Predictive Analytics

Audience Demographics

Real Time Workflow Automation

Anomaly Detection

Audience Segmentation

Data Visualization

API Framework

Metadata Management

Customer Journey Modelling

Conversion Analysis

Cross Channel Attribution Analysis

Vendor Capability Ratings

Business Value Created

Ease of Customization

Product Strategy and Rate of Improvement

Vendor Support

Ease of Data Integration

Quality of Features

Usability and Intuitiveness

Ease of Implementation

Ease of IT Administration

Breadth of Features

Availability and Quality of Training