What is BrightEdge?
BrightEdge makes SEO and Content Performance Management easy and measurable with AI-powered solutions to help you discover the true search demand of visitors, and create engaging content that will convert prospects into paying customers.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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80 Likeliness to Recommend
1
Since last award
82 Plan to Renew
1
Since last award
74 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+69 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love BrightEdge?
Pros
- Respectful
- Trustworthy
- Fair
- Acts with Integrity
Cons
- Under Delivered
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Alerts
Content Optimization
Keyword Research
Competition Analysis
Rank Tracking
Analytics and Reporting
On-Page Tracker/Optimization
Auditing
Local SEO
Backlink Tools
Vendor Capability Ratings
Vendor Support
Availability and Quality of Training
Quality of Features
Product Strategy and Rate of Improvement
Breadth of Features
Business Value Created
Ease of IT Administration
Ease of Implementation
Ease of Data Integration
Ease of Customization
Usability and Intuitiveness
BrightEdge Reviews
Marlena S.
- Role: Sales Marketing
- Industry: Healthcare
- Involvement: Business Leader or Manager
Submitted Apr 2021
Easy to use, great for small marketing team
Likeliness to Recommend
What differentiates BrightEdge from other similar products?
BrightEdge gives clear recommendations about how to move the needle with SEO. They also make it very easy to see the ranking reports for keywords and analyze month to month data.
What is your favorite aspect of this product?
The recommendations for SEO work is my favorite part of this product. It is very easy to understand and make creating an SEO plan very easy. I would not be able to come up with these recommendations without a product like BrightEdge.
What do you dislike most about this product?
I would like more flexibility in reporting. There is a good amount of customization, but BrightEdge didnt have as much flexibility as I needed. However, it is still much better than other types of the same product.
What recommendations would you give to someone considering this product?
I think this product is very good, but the cost is a bit high. So you need to really be committed to using the recommendations to improve your SEO. If you just need a keyword tool, you can do that in other ways. However, if you do need and want to improve your SEO, BrightEdge is a very good tool for people who do not have many people in their marketing department.
Pros
- Unique Features
- Saves Time
- Respectful
- Continually Improving Product