What is BrightEdge?
BrightEdge makes SEO and Content Performance Management easy and measurable with AI-powered solutions to help you discover the true search demand of visitors, and create engaging content that will convert prospects into paying customers.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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80 Likeliness to Recommend
1
Since last award
82 Plan to Renew
1
Since last award
74 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+69 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love BrightEdge?
Pros
- Respectful
- Trustworthy
- Fair
- Acts with Integrity
Cons
- Under Delivered
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Alerts
Content Optimization
Keyword Research
Competition Analysis
Rank Tracking
Analytics and Reporting
On-Page Tracker/Optimization
Auditing
Local SEO
Backlink Tools
Vendor Capability Ratings
Vendor Support
Availability and Quality of Training
Quality of Features
Product Strategy and Rate of Improvement
Breadth of Features
Business Value Created
Ease of IT Administration
Ease of Implementation
Ease of Data Integration
Ease of Customization
Usability and Intuitiveness
BrightEdge Reviews
Kari P.
- Role: Sales Marketing
- Industry: Retail
- Involvement: End User of Application
Submitted May 2022
Easy to use, helpful,customer service was annoying
Likeliness to Recommend
What differentiates BrightEdge from other similar products?
I haven't used similar products so I don't know. It is more helpful than conducting SEO audits on your own though.
What is your favorite aspect of this product?
I like how easy it is to go in and updated web pages to meet SEO standards. The SEO rules are simple and they tell you exactly what you need to update to improve SEO.
What do you dislike most about this product?
The customer care team was annoying. My account manager insisted on two calls a month and wouldn't let me cancel even if we had nothing to discuss. He wasted my time.
What recommendations would you give to someone considering this product?
Schedule a couple of calls in the beginning and then ask to only have calls as needed with your rep.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy
Cons
- Wastes Time
- Less Efficient Service
- Less Effective Service
Frederico C.
- Role: Sales Marketing
- Industry: Retail
- Involvement: End User of Application
Submitted May 2022
Easy to use, but price quality rather disappoints.
Likeliness to Recommend
What differentiates BrightEdge from other similar products?
User interface and its keyword research were a step above quite a few of the competitors.
What is your favorite aspect of this product?
Customer support was always available to help, but that comes at a hefty price tag. Keyword research helped achieve many content ideas.
What do you dislike most about this product?
For a very small fraction portion of the price paid you can use several other platforms that will allow you to get the job done in terms of content, while being much more productive with technical audits and what not.
What recommendations would you give to someone considering this product?
Give the trial a run, but you'd be much better off with something like SEMrush.
Pros
- Caring
- Respectful
- Helps Innovate
- Continually Improving Product
Cons
- Vendor's Interest First
- Less Generous
- Charges for Enhancements
Peter G.
- Role: Information Technology
- Industry: Insurance
- Involvement: IT Development, Integration, and Administration
Submitted May 2022
Robust tool, but very user-friendly
Likeliness to Recommend
What differentiates BrightEdge from other similar products?
More features, automation and tools. Also, more integration.
What is your favorite aspect of this product?
Rank Updates! Competitor Research.
What do you dislike most about this product?
Only updates weekly on certain parameters...
What recommendations would you give to someone considering this product?
Have a clear plan as to who will manage - and then stay off their back. Takes time to get acclimated...
Pros
- Helps Innovate
- Continually Improving Product
- Inspires Innovation
- Respectful