What is Brevo?
Brevo (formerly SendinBlue) is a self service solution for companies to send emails and SMS. Born of the need to effectively and easily manage marketing campaigns independently, Brevo is for both beginners and advanced users.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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94 Likeliness to Recommend
3
Since last award
98 Plan to Renew
2
Since last award
94 Satisfaction of Cost Relative to Value
4
Since last award
Emotional Footprint Overview
+96 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Brevo?
Pros
- Generous Negotitation
- Reliable
- Performance Enhancing
- Trustworthy
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Email Marketing Automation
Mobile Marketing Management
Social Media Marketing Management
Recommended Best Action
Customer Journey Modelling
Marketing Project Management
Marketing Analytics
Opportunity Pipeline Tracking
Marketing Asset Management
Vendor Capability Ratings
Business Value Created
Ease of Implementation
Ease of Data Integration
Usability and Intuitiveness
Ease of IT Administration
Ease of Customization
Vendor Support
Breadth of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Quality of Features
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Brevo Reviews
Fathima N.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Mar 2024
Super fast for email and WhatsApp marketing
Likeliness to Recommend
What differentiates Brevo from other similar products?
Setting up WABA for WhatsApp marketing is completely free of charge and easy to setup without any technical knowledge compared to other tools where one needs to pay for this independently
What is your favorite aspect of this product?
I like the software pricing, it is cost friendly, the schedule rules help me to schedule WhatsApp Campaigns of when to be sent and this is saving me a lot of time
What do you dislike most about this product?
The tool has free version but comes with limited features that can be useful for business marketing, also it takes a lot of time to load data even when connected to a strong internet connection
What recommendations would you give to someone considering this product?
I would recommend the software because it has both Email marketing and WhatsApp marketing at the same subscription pricing
Pros
- Reliable
- Performance Enhancing
- Acts with Integrity
- Helps Innovate
Ralf K.
- Role: Finance
- Industry: Technology
- Involvement: End User of Application
Submitted Mar 2024
It helps with the ability to automate daily tasks
Likeliness to Recommend
What differentiates Brevo from other similar products?
Brevo stands out for its seamless integration with existing enterprise resource planning (ERP) systems. No more manual data transfers between multiple platforms. Brevo syncs directly with a company's ERP system, centralizing and making all procurement-related information accessible. This eliminates the need for time-consuming data entry and reduces the risk of errors.
What is your favorite aspect of this product?
I frequently handle multiple tasks, such as processing purchase orders and negotiating with suppliers. Brevo's simple design and workflow help me stay organized and focused on my responsibilities, allowing me to concentrate on the strategic aspects of my role instead of administrative tasks.
What do you dislike most about this product?
One possible improvement could be to add more comprehensive reporting and analytics features. I frequently need to provide detailed insights to management. Brevo's current reporting features are functional, but they could benefit from more customization and advanced data visualizations.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
Dustin S.
- Role: Information Technology
- Industry: Consulting
- Involvement: End User of Application
Submitted Mar 2024
Brevo's Smart Workflows Help Recap Abandoned Sales
Likeliness to Recommend
What differentiates Brevo from other similar products?
I appreciate Brevo's intuitive drag-and-drop interface for designing complex multistep customer journeys. Most competitors only support simple linear workflows, which limits marketing possibilities. However, Brevo's visual editor empowers users with varying technical skills to automate nuanced omnichannel experiences based on website activity. Smart segments then activate the appropriate message for each user.
What is your favorite aspect of this product?
I find Brevo to be reliably scalable, performing seamlessly even during high traffic periods such as promotions or new product launches. Automatic load balancing and server redundancy ensure that campaigns are delivered on time. The admin dashboard is responsive and can be accessed from any device, allowing me to monitor performance from anywhere.
What do you dislike most about this product?
Although the reporting could benefit from more customizable dashboards, basic metrics clearly show engagement and ROI. Transactional emails require testing for specific client platforms, but Brevo support is usually quick to resolve issues.
What recommendations would you give to someone considering this product?
By helping businesses understand shopper habits, Brevo proves its worth. I have seen a 15% increase in sales by re-engaging abandoned visitors. Brevo is invaluable to any company focused on customer relationships as a competitive advantage due to the potential for personalized digital interactions at scale. It has certainly paid off for my clients
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing