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Smartsheet

Brandfolder

Composite Score

8.3 /10

CX Score

8.6 /10

60 Reviews Write a Review

Claim Software

What is Brandfolder?

Brandfolder is a visually-elegant and user-friendly Digital Asset Management software that allows marketers and creatives across industries to maximize their brand management potential. With its cloud-first architecture, users can organize, manipulate, distribute, and analyze their most important digital collateral from a single source of truth. With advanced AI-powered smart search, asset editing and manipulation, annotated workflow with approvals and notifications, and actionable brand insights, Brandfolder’s feature suite amplifies cross-team collaboration and productivity, and empowers external users to access the content they need with unprecedented ease.

Company Details

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Awards & Recognition

Brandfolder won the following awards in the Digital Asset Management category

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2025 Emotional Footprint Champion

Latest Award, 2025

Strategy and Innovation

Latest Award, 2025

2024 Data Quadrant Champion

2024

4 Top Rated Capabilities

4 Top Rated Features

2024

2024 Emotional Footprint Champion

2024

Strategy and Innovation
Service Experience
Contract Negotiation

2024

2023 Data Quadrant Champion

2023

5 Top Rated Capabilities

3 Top Rated Features

2023

Strategy and Innovation
Service Experience
Product Impact
Contract Negotiation

2023

2022 Data Quadrant Champion

2022

3 Top Rated Capabilities

5 Top Rated Features

2022

2022 Emotional Footprint Champion

2022

Strategy and Innovation
Service Experience
Contract Negotiation

2022

2 Top Rated Capabilities

7 Top Rated Features

2021

Brandfolder Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Brandfolder.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

85 Likeliness to Recommend

100 Plan to Renew

84 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Brandfolder?

0% Negative

6% Neutral

94% Positive

Pros

Respectful
Security Protects
Enables Productivity
Inspires Innovation

Feature Ratings

Average 83

Digital Asset Findability

Collaboration

Digital Asset Sharing

Cloud Offering

Integration

Automation of Metadata Creation

Intelligent Indexing

Permissions and Access Right Management

Workflow and Approval Management

Content Capture

In System Content Views

Vendor Capability Ratings

Average 81

Ease of Customization

Breadth of Features

Quality of Features

Ease of Data Integration

Business Value Created

Product Strategy and Rate of Improvement

Ease of Implementation

Vendor Support

Usability and Intuitiveness

Ease of IT Administration

Availability and Quality of Training

Brandfolder Reviews

SYED AKHTAR I.

Role: Public Sector
Industry: Healthcare
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Jan 2024

Great product with some impactful feature

Likeliness to Recommend

8 /10

What differentiates Brandfolder from other similar products?

Unique feature, advance monitioring control

What is your favorite aspect of this product?

Security, time managment and data implementation

What do you dislike most about this product?

Slow not so smooth

What recommendations would you give to someone considering this product?

Realibility, safety, managment

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Agha S.

Role: Finance
Industry: Banking
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jun 2025

World Best Digital Asset Management Tool

Likeliness to Recommend

9 /10

What differentiates Brandfolder from other similar products?

Smartsheet has its own perks but brand folder is more adequate and faster then it in performing financial costing and management.

What is your favorite aspect of this product?

It instantaneously provides financial reports on projects on single click with raw data placement. It automatically get reported to senior management for approval and client claiming

What do you dislike most about this product?

I have no issues till now.

What recommendations would you give to someone considering this product?

I would recommend it for every organization out there for smooth financial operations.

Pros

Inspires Innovation
Respectful
Continually Improving Product
Security Protects

Bipul Kumar D.

Role: Information Technology
Industry: Technology
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted May 2025

Powerful and Easy, But Could do More

Likeliness to Recommend

8 /10

What differentiates Brandfolder from other similar products?

Brandfolder stands out for its clean interface, fast performance, and ease of use. It makes managing and sharing digital assests really simple, even for non-tech users.

What is your favorite aspect of this product?

I love how easy it is to upload, organize, and find assets quickly. The search function and smart tagging saves a lot of time.

What do you dislike most about this product?

Some features feel a bit limited, like collaboration tools and reporting. It would bw great to have real-time commenting, task assignments, and deeper insights into asset usage. A bit more customization in user roles and permissions would also help larger teams.

What recommendations would you give to someone considering this product?

If you want a simple and reliable way to manage digital assests, Brandfolder is a great pick. It is especially useful for teams that value speed and organizattion. However, if your team needs in-depth collaboration or detailed analytics, make sure to test those features during the trial to see if they meet your expectations.

Pros

Helps Innovate
Reliable
Enables Productivity
Trustworthy

Brandfolder

What is Brandfolder?

Company Details

Need Assistance?

Awards & Recognition

2025 Emotional Footprint Champion

2024 Data Quadrant Champion

2024 Emotional Footprint Champion

2023 Data Quadrant Champion

2022 Data Quadrant Champion

2022 Emotional Footprint Champion

Brandfolder Ratings

85 Likeliness to Recommend

100 Plan to Renew

84 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+90 Net Emotional Footprint

How much do users love Brandfolder?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Digital Asset Findability Capabilities of navigation and browsing

Collaboration Users share, view, edit, discuss, and provide feedback on content, synchronously or asynchronously, either natively or through a third-party integration.

Digital Asset Sharing Ability to securely share the digital assets (or files)

Cloud Offering Cloud compatibility (software and infrastructure).

Integration Integration with E-Commerce and/or Other Platforms

Automation of Metadata Creation Asset metadata can be created using rules.

Intelligent Indexing AI driven capability to label & classify automatically

Permissions and Access Right Management Defining of user-access rights for content assets or folders at group and individual level to control the management of digital assets.

Workflow and Approval Management Ability to model, build, and execute automatic workflows for the purpose of managing content-centric processes.

Content Capture Channels through which content is uploaded or classified.

In System Content Views Ability to create customized views of content repositories.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Brandfolder Reviews

SYED AKHTAR I.

Great product with some impactful feature

Likeliness to Recommend

Pros

Agha S.

World Best Digital Asset Management Tool

Likeliness to Recommend

Pros

Bipul Kumar D.

Powerful and Easy, But Could do More

Likeliness to Recommend

Pros

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Feature Ratings

Digital Asset Findability

Collaboration

Digital Asset Sharing

Cloud Offering

Integration

Automation of Metadata Creation

Intelligent Indexing

Permissions and Access Right Management

Workflow and Approval Management

Content Capture

In System Content Views

Vendor Capability Ratings

Ease of Customization

Breadth of Features

Quality of Features

Ease of Data Integration

Business Value Created

Product Strategy and Rate of Improvement

Ease of Implementation

Vendor Support

Usability and Intuitiveness

Ease of IT Administration

Availability and Quality of Training