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Smartsheet

Brandfolder

Composite Score

8.3 /10

CX Score

8.7 /10

64 Reviews Write a Review

Claim Software

What is Brandfolder?

Brandfolder is a visually-elegant and user-friendly Digital Asset Management software that allows marketers and creatives across industries to maximize their brand management potential. With its cloud-first architecture, users can organize, manipulate, distribute, and analyze their most important digital collateral from a single source of truth. With advanced AI-powered smart search, asset editing and manipulation, annotated workflow with approvals and notifications, and actionable brand insights, Brandfolder’s feature suite amplifies cross-team collaboration and productivity, and empowers external users to access the content they need with unprecedented ease.

Company Details

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Awards & Recognition

Brandfolder won the following awards in the Digital Asset Management category

Filter By

3 Top Rated Capabilities

3 Top Rated Features

Latest Award, 2025

2025 Emotional Footprint Champion

2025

Strategy and Innovation

2025

2024 Data Quadrant Champion

2024

4 Top Rated Capabilities

4 Top Rated Features

2024

2024 Emotional Footprint Champion

2024

Strategy and Innovation
Service Experience
Contract Negotiation

2024

2023 Data Quadrant Champion

2023

5 Top Rated Capabilities

3 Top Rated Features

2023

Strategy and Innovation
Service Experience
Product Impact
Contract Negotiation

2023

2022 Data Quadrant Champion

2022

3 Top Rated Capabilities

5 Top Rated Features

2022

2022 Emotional Footprint Champion

2022

Strategy and Innovation
Service Experience
Contract Negotiation

2022

Brandfolder Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Brandfolder.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

85 Likeliness to Recommend

100 Plan to Renew

85 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Brandfolder?

0% Negative

5% Neutral

95% Positive

Pros

Inspires Innovation
Respectful
Security Protects
Enables Productivity

Feature Ratings

Average 82

Digital Asset Findability

Collaboration

Digital Asset Sharing

Cloud Offering

Integration

Intelligent Indexing

Automation of Metadata Creation

Content Capture

In System Content Views

Workflow and Approval Management

Permissions and Access Right Management

Vendor Capability Ratings

Average 81

Ease of Customization

Breadth of Features

Product Strategy and Rate of Improvement

Quality of Features

Business Value Created

Ease of Data Integration

Vendor Support

Ease of Implementation

Usability and Intuitiveness

Ease of IT Administration

Availability and Quality of Training

Brandfolder Reviews

Jeff M.

Role: Information Technology
Industry: Transportation
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Mar 2021

Digital and Collaborative Application

Likeliness to Recommend

10 /10

What differentiates Brandfolder from other similar products?

Brandfolder has a collaborative feature, that supports people to work as a team, and supports different talents. Again, Brandfolder integration with several other asset management programs makes the tool efficient.

What is your favorite aspect of this product?

Brandfolder has a professional team, with huge knowledge base, making the work of our clients easy. Also, on asset management, there is saving of many production resources. Finally, Brandfolder is a communication agent, always in support for greatness.

What do you dislike most about this product?

Brandfolder has supported the content management role, and in terms of hate, Brandfolder is not in that class. What customers bought the tool for is fully operational.

What recommendations would you give to someone considering this product?

Brandfolder has shown us the right strategies to digitally manage the many assets that a company runs. Further, Brandfolder is very prepared, to gain new customers, and they end up exploring the goodness of the tool.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Brandfolder

What is Brandfolder?

Company Details

Need Assistance?

Awards & Recognition

2025 Emotional Footprint Champion

2024 Data Quadrant Champion

2024 Emotional Footprint Champion

2023 Data Quadrant Champion

2022 Data Quadrant Champion

2022 Emotional Footprint Champion

Brandfolder Ratings

85 Likeliness to Recommend

100 Plan to Renew

85 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+91 Net Emotional Footprint

How much do users love Brandfolder?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Digital Asset Findability Capabilities of navigation and browsing

Collaboration Users share, view, edit, discuss, and provide feedback on content, synchronously or asynchronously, either natively or through a third-party integration.

Digital Asset Sharing Ability to securely share the digital assets (or files)

Cloud Offering Cloud compatibility (software and infrastructure).

Integration Integration with E-Commerce and/or Other Platforms

Intelligent Indexing AI driven capability to label & classify automatically

Automation of Metadata Creation Asset metadata can be created using rules.

Content Capture Channels through which content is uploaded or classified.

In System Content Views Ability to create customized views of content repositories.

Workflow and Approval Management Ability to model, build, and execute automatic workflows for the purpose of managing content-centric processes.

Permissions and Access Right Management Defining of user-access rights for content assets or folders at group and individual level to control the management of digital assets.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Brandfolder Reviews

Jeff M.

Digital and Collaborative Application

Likeliness to Recommend

Pros

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1
Since last award

Feature Ratings

Digital Asset Findability

Collaboration

Digital Asset Sharing

Cloud Offering

Integration

Intelligent Indexing

Automation of Metadata Creation

Content Capture

In System Content Views

Workflow and Approval Management

Permissions and Access Right Management

Vendor Capability Ratings

Ease of Customization

Breadth of Features

Product Strategy and Rate of Improvement

Quality of Features

Business Value Created

Ease of Data Integration

Vendor Support

Ease of Implementation

Usability and Intuitiveness

Ease of IT Administration

Availability and Quality of Training