What is Brandfolder?
Brandfolder is a visually-elegant and user-friendly Digital Asset Management software that allows marketers and creatives across industries to maximize their brand management potential. With its cloud-first architecture, users can organize, manipulate, distribute, and analyze their most important digital collateral from a single source of truth. With advanced AI-powered smart search, asset editing and manipulation, annotated workflow with approvals and notifications, and actionable brand insights, Brandfolder’s feature suite amplifies cross-team collaboration and productivity, and empowers external users to access the content they need with unprecedented ease.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
85 Likeliness to Recommend
100 Plan to Renew
85 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Brandfolder?
Pros
- Respectful
- Reliable
- Effective Service
- Inspires Innovation
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Digital Asset Findability
Collaboration
Integration
Cloud Offering
Automation of Metadata Creation
Content Capture
Intelligent Indexing
Permissions and Access Right Management
Version Management
Manage / Administration of Metadata
Digital Asset Sharing
Vendor Capability Ratings
Breadth of Features
Ease of Customization
Quality of Features
Product Strategy and Rate of Improvement
Vendor Support
Business Value Created
Usability and Intuitiveness
Ease of Data Integration
Ease of Implementation
Ease of IT Administration
Availability and Quality of Training
Brandfolder Reviews
Jason W.
- Role: Information Technology
- Industry: Finance
- Involvement: End User of Application
Submitted Sep 2024
Why I chose this tool
Likeliness to Recommend
What differentiates Brandfolder from other similar products?
Having an intuitive and user-friendly interface attracts users in the market as it does all its tasks and demands of the user simply. It also creates ease for its users whether technical or non-technical, by giving a clean experience. It also offers AI-driven features, which provide users with a quick approach to search based on familiarities.
What is your favorite aspect of this product?
I like many features of it, especially AI-driven functionality. This feature makes it easier and more efficient to catch and assemble digital assets of the user. The visual-based searching including colors, content, and images, aids in reducing the period and boost the efficiency of the work. This feature also facilitates handling large and complex files that require much time and intelligence. It marks it best to give the accurate asset at a moment of click.
What do you dislike most about this product?
It is a complete tool in all aspects whether about pricing, features, user interface, and connectivity. However, the concern about the price has been seen among many people but if one has used it and has gone through all its features, after that he better knows that its price is justifiable according to the available features.
What recommendations would you give to someone considering this product?
This tool is a great support for those dealing with the management of assets. To take full advantage of its capabilities one should learn its basics through the trial period. To explore its features, a demo should be must must-watch. Before using it, first, analyze your needs to get the best for your work.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Unique Features
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Lindsay M.
- Role: Finance
- Industry: Finance
- Involvement: End User of Application
Submitted Sep 2024
Managing assets was not this much easy
Likeliness to Recommend
What differentiates Brandfolder from other similar products?
It stands out from its competitors in many ways such as having an intuitive and user-friendly interface. This supports a lot in easily managing large-size assets. Its available AI-powered feature also plays an important role in streamlining the data. Also, its ability to integrate with other parties sets it apart in the market.
What is your favorite aspect of this product?
Its highly visual interface is one of my favorite aspects. It provides real-time collaboration and helps teammates to search and manage the data. Along with giving access to one’s files, it also allows one to share them in branded portals, which is one of its strengths. It offers a wide range of customization options. It centralized the assets and made them available across stakeholders. It creates customized portals for sharing files and also gives analyses of their work.
What do you dislike most about this product?
I haven’t come across any of its negative side yet. It meets all my requirements that are needed for teamwork. It is a feature-rich platform with the latest techniques. Its CDN always keeps the asset up to mark that is not available in other DAMs. It is working well for me.
What recommendations would you give to someone considering this product?
Brandfolder is highly recommended for those who want an advanced digital asset management tool. It offers real-time collaboration which is an essential need for teamwork.
Pros
- Helps Innovate
- Performance Enhancing
- Unique Features
- Efficient Service
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Adam R.
- Role: Consultant
- Industry: Finance
- Involvement: End User of Application
Submitted Apr 2026
Brandfolder is a Value for Money Product.
Likeliness to Recommend
What differentiates Brandfolder from other similar products?
What is really appreciable in it is that it has smart search that can find faces and colors. If I soemhow forget the name of the file I simply have to type the context of the picture and it shows up. This isn't possible in Dropbox or Sharepoint. This is useful where I work because we have thousands of photos of events and special occassions. So finding any specific file is not really an issue with it.
What is your favorite aspect of this product?
My favorite feature is the asset expiry. I can set the logo or any file to be expired after a certain date or a time. When the expiration date is reached, the file appears in red. In Rocket, we have festive logos right accordingly to the occassions which are upcoming or gone already. Using an old visual content post the occasionality feels wrong. Such features let us stay more focused content wise.
What do you dislike most about this product?
The big problem is that the bulk download option is very complicated. If somehow I have to download 50 photos at once, then I have to select them, then zip them, and then I get an email with the link. Its a lot of wastage of time. Previously, everything was available in one click on Google Drive but with this it requires 3-4 steps and even after all that the zip file gets corrupted. We have faced a lot of substantial data in zipping and sharing this way.
What recommendations would you give to someone considering this product?
My recommendation is to use Brandfolder only if your company has a lot of files, photos, videos, templates or something like that. Otherwise, Google Drive or Dropbox will do. We have 10,000+ files in Rocket, so we used it. But it takes 2-3 weeks to set up and it works best if one person cleans up all the files.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Trustworthy
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