What is Brandfolder?
Brandfolder is a visually-elegant and user-friendly Digital Asset Management software that allows marketers and creatives across industries to maximize their brand management potential. With its cloud-first architecture, users can organize, manipulate, distribute, and analyze their most important digital collateral from a single source of truth. With advanced AI-powered smart search, asset editing and manipulation, annotated workflow with approvals and notifications, and actionable brand insights, Brandfolder’s feature suite amplifies cross-team collaboration and productivity, and empowers external users to access the content they need with unprecedented ease.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
85 Likeliness to Recommend
100 Plan to Renew
85 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Brandfolder?
Pros
- Respectful
- Reliable
- Effective Service
- Inspires Innovation
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Digital Asset Findability
Collaboration
Integration
Cloud Offering
Automation of Metadata Creation
Content Capture
Intelligent Indexing
Permissions and Access Right Management
Version Management
Manage / Administration of Metadata
Digital Asset Sharing
Vendor Capability Ratings
Breadth of Features
Ease of Customization
Quality of Features
Product Strategy and Rate of Improvement
Vendor Support
Business Value Created
Usability and Intuitiveness
Ease of Data Integration
Ease of Implementation
Ease of IT Administration
Availability and Quality of Training
Brandfolder Reviews
Romina D.
- Role: Sales Marketing
- Industry: Gaming and Hospitality
- Involvement: End User of Application
Submitted Apr 2026
A secure and organized system
Likeliness to Recommend
What differentiates Brandfolder from other similar products?
It features a system that can be shared with others, which is what sets this tool apart from others; In this particular case, links can be customized, allowing for greater security when sending them. Since its implementation in our company, it has helped us access all company assets more quickly across different departments and sectors of the company. What I mean by this is that documents or templates can be accessed without any issues throughout the entire company
What is your favorite aspect of this product?
Security is one of the things I value most, and this tool handles it very well. I also like that you can share files with others, and the information is always up to date, which gives us more time to focus on other areas. This tool is functional, versatile, and efficient.
What do you dislike most about this product?
Keep in mind that the tool’s automation features are only available in more expensive versions, so they need to be evaluated before implementation.
What recommendations would you give to someone considering this product?
I recommend this tool, but you need to consider how well it will adapt to your organization. In terms of functionality, it’s quite comprehensive, and the visualization features can also be very useful for businesses.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
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Agha S.
- Role: Finance
- Industry: Banking
- Involvement: End User of Application
Submitted Jun 2025
World Best Digital Asset Management Tool
Likeliness to Recommend
What differentiates Brandfolder from other similar products?
Smartsheet has its own perks but brand folder is more adequate and faster then it in performing financial costing and management.
What is your favorite aspect of this product?
It instantaneously provides financial reports on projects on single click with raw data placement. It automatically get reported to senior management for approval and client claiming
What do you dislike most about this product?
I have no issues till now.
What recommendations would you give to someone considering this product?
I would recommend it for every organization out there for smooth financial operations.
Pros
- Inspires Innovation
- Respectful
- Continually Improving Product
- Security Protects
Please tell us why you think this review should be flagged.
Bipul Kumar D.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted May 2025
Powerful and Easy, But Could do More
Likeliness to Recommend
What differentiates Brandfolder from other similar products?
Brandfolder stands out for its clean interface, fast performance, and ease of use. It makes managing and sharing digital assests really simple, even for non-tech users.
What is your favorite aspect of this product?
I love how easy it is to upload, organize, and find assets quickly. The search function and smart tagging saves a lot of time.
What do you dislike most about this product?
Some features feel a bit limited, like collaboration tools and reporting. It would bw great to have real-time commenting, task assignments, and deeper insights into asset usage. A bit more customization in user roles and permissions would also help larger teams.
What recommendations would you give to someone considering this product?
If you want a simple and reliable way to manage digital assests, Brandfolder is a great pick. It is especially useful for teams that value speed and organizattion. However, if your team needs in-depth collaboration or detailed analytics, make sure to test those features during the trial to see if they meet your expectations.
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Trustworthy
Please tell us why you think this review should be flagged.
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