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Attentive Logo Award Winner Product Badge
Attentive Mobile Inc

Attentive

8.3 /10
Category
Attentive
8.3 /10

What is Attentive?

Attentive is a personalized text messaging platform built for innovative e-commerce brands. Attentive is a comprehensive text message marketing solution, driving 18.5% of total online revenue for businesses by creating thoughtful SMS experiences. Using real-time behavioral data, Attentive automatically sends engaging text messages to each subscriber at every step of the customer lifecycle.

Company Details


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Awards & Recognition

Attentive won the following awards in the SMS Marketing category

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Attentive Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Attentive.

94 Likeliness to Recommend

100 Plan to Renew

88 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Attentive?

0% Negative
0% Neutral
100% Positive

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Efficient Service

Feature Ratings

Average 87

Text Messaging

97

Scheduled Messaging

95

Opt-in

86

Marketing Analytics

86

Mobile Marketing Management

85

Application Integration

84

Loyalty Promotions Management

78

Surveys Feedback

78

Communication Archive

76

Mobile Payments

69

Social Media Marketing Management

68

Vendor Capability Ratings

Average 85

Ease of Implementation

92

Vendor Support

89

Quality of Features

89

Business Value Created

87

Usability and Intuitiveness

87

Breadth of Features

86

Availability and Quality of Training

84

Ease of Data Integration

83

Ease of IT Administration

81

Product Strategy and Rate of Improvement

81

Ease of Customization

77

Attentive Reviews

  • Role: Sales Marketing
  • Industry: Entertainment
  • Involvement: End User of Application
Validated Review
Anonymous Reviewer

Submitted Aug 2022

Delivers great value and very easy to use

Likeliness to Recommend

8 /10

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Timothy H.

  • Role: Sales Marketing
  • Industry: Food and Beverage
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Aug 2022

Excellent features, team and update cycle

Likeliness to Recommend

8 /10

What differentiates Attentive from other similar products?

Primarily I would say that Attentive's main differentiation is the quality of their CSM team, their ability to help manage conversational commerce and the speed at which they're able to put out updates that stay ahead of the competition.

What is your favorite aspect of this product?

The simplicity and white glove service.

What do you dislike most about this product?

My main issue is the inability to back up our data with our own services. I'm not particularly confident that we would be able to move our subscribers to a new service if we were to have an interest in moving services.

What recommendations would you give to someone considering this product?

I would recommend most people looking to start an SMS program look into services that allow easier porting of subscribers out for initially starting their program (Klaviyo is a good option). Once the SMS program has grown to a mid to large sized revenue generator, at that point I would look at switching to Attentive as their white glove service can help get more value from a mid sized or larger list.

Pros

  • Reliable
  • Enables Productivity
  • Effective Service
  • Caring

Cons

  • Leverages Incumbent Status

Ren H.

  • Role: Operations
  • Industry: Healthcare
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Aug 2022

Incredible supportive and hands-on staff!

Likeliness to Recommend

10 /10

What differentiates Attentive from other similar products?

What makes Attentive different is the incredibly supportive team that helps you determine the best approach to text message marketing. Along the way you are assigned a person who is dedicated to your account and will help look over stats, suggest improvements, and help with implementations. Plus, there is always someone available if you have any questions or if you run into any issues.

What is your favorite aspect of this product?

The ease of use and that it has made it possible to communicate with our customers so easily.

What do you dislike most about this product?

Sometimes setting up the journeys can be a little bit of a pain. I don't love the setup.

What recommendations would you give to someone considering this product?

Definitely check them out. Attentive has an incredible staff with plenty of resources for customers.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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