What is Airtable?
Airtable is a flexible solution that can fit any workflow. Relate data across teams. Create real-time reports and analytics.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
98 Plan to Renew
88 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+97 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Airtable?
Pros
- Reliable
- Enables Productivity
- Client Friendly Policies
- Fair
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Collaboration
Deployment
Process Simulation and Execution
Form and Report Building
Process Modelling and Design
Knowledge and Document Management
Process Management
BPM Workflow and Approvals
Business Rules Management
Process Monitoring and Optimization
Analytics and Reporting
Vendor Capability Ratings
Breadth of Features
Business Value Created
Ease of Data Integration
Ease of Implementation
Ease of Customization
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Quality of Features
Usability and Intuitiveness
Vendor Support
Also Featured in...
Airtable Reviews
Kelly C.
- Role: Operations
- Industry: Technology
- Involvement: End User of Application
Submitted May 2025
Airtable is the best choice
Likeliness to Recommend
What differentiates Airtable from other similar products?
Airtable stands out from others as it empowers non-technical users to construct powerful, automated, and structured workflows with minimal effort. A large range of pre-built templates create easiness for us.
What is your favorite aspect of this product?
Airtable not only plays a vital role in a few areas but also does multi-dimensional tasking in different areas operations. It is flexible in giving views options for us. We can customize views per role or function, thus making it more user-centric than other rigid BPM platforms. Keeping the eyes on the different updates and work together in one place is now not difficult in real-time. It also provides customizable dashboards to help us in generating role-based applications.
What do you dislike most about this product?
I haven’t come across any of its negative aspects, as it provides many advantageous traits such as time tracking skills, licenses, reporting, and integration capabilities to streamline our workflow. It also gives detailed reporting for a regulatory hold on our workflow.
What recommendations would you give to someone considering this product?
With the proper deployment, training sessions, and automation capabilities, Airtable can become a valuable tool to streamline workflow and enrich collaboration across teammates. Take a start with basic functioning instead of directly going on complex one.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Unique Features
Please tell us why you think this review should be flagged.
Piusi N.
- Role: Operations
- Industry: Media
- Involvement: End User of Application
Submitted May 2024
Functional Program for Business Functionality.
Likeliness to Recommend
What differentiates Airtable from other similar products?
This product has a great user-friendly interface that enables users to use it without any difficulty as it is a straightforward tool.
What is your favorite aspect of this product?
One of the great features of this product is mobile enables users to access it anywhere and anytime using their mobile gadget. Other features form and reporting building.
What do you dislike most about this product?
There is nothing to dislike about this product everything is working perfectly.
What recommendations would you give to someone considering this product?
I would recommend this to all project managers as the product provides visibility about their project's progress.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Francisco P.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Apr 2024
Empowering the Strategy with Robust KPI Tracking
Likeliness to Recommend
What differentiates Airtable from other similar products?
The first step was to design a database structure to track and analyze our KPIs. I identified the metrics we needed to monitor, such as revenue growth, market share, customer satisfaction, and operational efficiency. I set up tables to capture this data, ensuring each metric was clearly defined and linked to our strategic objectives.
What is your favorite aspect of this product?
One of the best things about Airtable is that you can create custom views and dashboards. I've designed dashboards that show our strategy team how we're doing across different metrics. These dashboards show data from different tables, so we can see trends, spot problems, and make good decisions.
What do you dislike most about this product?
We have encountered some minor limitations, such as needing to connect with our existing data sources.
What recommendations would you give to someone considering this product?
Airtable's power lies in transforming raw data into insights. By using the platform's filtering, sorting, and reporting capabilities, I've been able to generate detailed reports and visualizations. This lets our strategy team make data-driven decisions, adjust our plans, and stay agile and responsive to market changes.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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