Airtable Logo Award Winner Product Badge
Airtable Logo Award Winner Product Badge
Airtable

Airtable

Composite Score
8.9 /10
CX Score
9.3 /10
Category
Airtable
8.9 /10

What is Airtable?

Airtable is a flexible solution that can fit any workflow. Relate data across teams. Create real-time reports and analytics.

Company Details


Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Airtable won the following awards in the Business Process Management category

Filter By

Airtable Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Airtable.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

96 Plan to Renew

2
Since last award

87 Satisfaction of Cost Relative to Value

1
Since last award


{y}
{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+97 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Airtable?

1% Negative
2% Neutral
97% Positive

Pros

  • Reliable
  • Enables Productivity
  • Client Friendly Policies
  • Fair

Feature Ratings

Average 85

Collaboration

86

Deployment

86

Form and Report Building

85

Process Simulation and Execution

85

Process Modelling and Design

85

Knowledge and Document Management

85

Business Rules Management

84

Process Management

84

BPM Workflow and Approvals

84

Process Monitoring and Optimization

84

Analytics and Reporting

82

Vendor Capability Ratings

Average 85

Business Value Created

87

Ease of Data Integration

87

Ease of Implementation

86

Breadth of Features

86

Availability and Quality of Training

85

Product Strategy and Rate of Improvement

85

Ease of Customization

84

Ease of IT Administration

84

Quality of Features

84

Vendor Support

83

Usability and Intuitiveness

83

Airtable Reviews

Praveen Y.

  • Role: Operations
  • Industry: Consulting
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Dec 2025

Flexible and User-Friendly Workflow Platform

Likeliness to Recommend

9 /10

What differentiates Airtable from other similar products?

Airtable stands out because it combines the simplicity of a spreadsheet with the structure of a database. It allows teams to design workflows that actually match how they work, without needing heavy technical support. Features like multiple views, relational data, forms, and light automations make it easy to move from basic tracking to more structured processes. Compared to similar tools, Airtable feels more flexible and customizable while still being easy for non-technical users to adopt.

What is your favorite aspect of this product?

My favorite aspect of Airtable is its flexibility. It allows me to start with something very simple and gradually build more structured workflows as requirements evolve. The ability to switch between different views, relate data, and add basic automations makes it easy to adapt the tool to changing business needs without feeling locked into a rigid system.

What do you dislike most about this product?

The main drawback is that advanced features and automations can become expensive as usage scales. Additionally, for more complex setups, there is a learning curve, and performance can occasionally slow down with very large or highly linked bases

What recommendations would you give to someone considering this product?

I would recommend clearly defining your use case before getting started and beginning with a simple setup. Airtable works best when you build gradually and avoid over-engineering early on. It’s also worth reviewing pricing tiers upfront and testing automations and integrations during a trial to ensure the platform fits both current and future needs

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Unique Features

Abhishek K.

  • Role: Human Resources
  • Industry: Media
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2025

Best application

Likeliness to Recommend

10 /10

What differentiates Airtable from other similar products?

We are marketing agency so we used this application to save our leads using LinkedIn and helps to improve the quality this very useful application to collect the data from LinkedIn.

What is your favorite aspect of this product?

Reporting is the best part of this application

What do you dislike most about this product?

Nothing to dislike in this application

What recommendations would you give to someone considering this product?

Must be use this application very easy and user friendly application

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Kelly C.

  • Role: Operations
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2025

Airtable is the best choice

Likeliness to Recommend

9 /10

What differentiates Airtable from other similar products?

Airtable stands out from others as it empowers non-technical users to construct powerful, automated, and structured workflows with minimal effort. A large range of pre-built templates create easiness for us.

What is your favorite aspect of this product?

Airtable not only plays a vital role in a few areas but also does multi-dimensional tasking in different areas operations. It is flexible in giving views options for us. We can customize views per role or function, thus making it more user-centric than other rigid BPM platforms. Keeping the eyes on the different updates and work together in one place is now not difficult in real-time. It also provides customizable dashboards to help us in generating role-based applications.

What do you dislike most about this product?

I haven’t come across any of its negative aspects, as it provides many advantageous traits such as time tracking skills, licenses, reporting, and integration capabilities to streamline our workflow. It also gives detailed reporting for a regulatory hold on our workflow.

What recommendations would you give to someone considering this product?

With the proper deployment, training sessions, and automation capabilities, Airtable can become a valuable tool to streamline workflow and enrich collaboration across teammates. Take a start with basic functioning instead of directly going on complex one.

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Unique Features

Most Popular Airtable Comparisons