Airtable Customer Reviews 2026 | Business Process Management

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Airtable

Composite Score

8.8 /10

CX Score

9.2 /10

128 Reviews Write a Review

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What is Airtable?

Airtable is a flexible solution that can fit any workflow. Relate data across teams. Create real-time reports and analytics.

Company Details

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Awards & Recognition

Airtable won the following awards in the Business Process Management category

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2026 Data Quadrant Champion

Latest Award, 2026

9 Top Rated Capabilities

6 Top Rated Features

Latest Award, 2026

2025 Emotional Footprint Champion

2025

Strategy and Innovation
Service Experience
Product Impact
Contract Negotiation
Conflict Resolution

2025

2025 Data Quadrant Champion

2025

9 Top Rated Capabilities

6 Top Rated Features

2025

2024 Emotional Footprint Champion

2024

Strategy and Innovation
Service Experience
Product Impact
Contract Negotiation
Conflict Resolution

2024

2024 Data Quadrant Champion

2024

7 Top Rated Capabilities

4 Top Rated Features

2024

2023 Emotional Footprint Champion

2023

Strategy and Innovation
Service Experience
Product Impact
Contract Negotiation
Conflict Resolution

2023

2023 Data Quadrant Champion

2023

6 Top Rated Capabilities

4 Top Rated Features

2023

2022 Emotional Footprint Champion

2022

Strategy and Innovation
Service Experience
Product Impact
Contract Negotiation
Conflict Resolution

2022

2022 Data Quadrant Champion

2022

9 Top Rated Capabilities

5 Top Rated Features

2022

Airtable Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Airtable.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

1
Since last award

97 Plan to Renew

1
Since last award

87 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+95 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Airtable?

1% Negative

3% Neutral

96% Positive

Pros

Efficient Service
Client Friendly Policies
Fair
Acts with Integrity

Feature Ratings

Average 85

Deployment

Business Rules Management

Process Modelling and Design

Collaboration

Form and Report Building

Knowledge and Document Management

Process Management

Process Monitoring and Optimization

Process Simulation and Execution

BPM Workflow and Approvals

Mobile

Vendor Capability Ratings

Average 84

Business Value Created

Ease of Implementation

Availability and Quality of Training

Ease of IT Administration

Usability and Intuitiveness

Ease of Data Integration

Product Strategy and Rate of Improvement

Breadth of Features

Quality of Features

Vendor Support

Ease of Customization

Also Featured in...

Project Management - Enterprise

Score 8.8

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Airtable Reviews

Abhishek K.

Role: Human Resources
Industry: Media
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jun 2025

Best application

Likeliness to Recommend

10 /10

What differentiates Airtable from other similar products?

We are marketing agency so we used this application to save our leads using LinkedIn and helps to improve the quality this very useful application to collect the data from LinkedIn.

What is your favorite aspect of this product?

Reporting is the best part of this application

What do you dislike most about this product?

Nothing to dislike in this application

What recommendations would you give to someone considering this product?

Must be use this application very easy and user friendly application

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Kelly C.

Role: Operations
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted May 2025

Airtable is the best choice

Likeliness to Recommend

9 /10

What differentiates Airtable from other similar products?

Airtable stands out from others as it empowers non-technical users to construct powerful, automated, and structured workflows with minimal effort. A large range of pre-built templates create easiness for us.

What is your favorite aspect of this product?

Airtable not only plays a vital role in a few areas but also does multi-dimensional tasking in different areas operations. It is flexible in giving views options for us. We can customize views per role or function, thus making it more user-centric than other rigid BPM platforms. Keeping the eyes on the different updates and work together in one place is now not difficult in real-time. It also provides customizable dashboards to help us in generating role-based applications.

What do you dislike most about this product?

I haven’t come across any of its negative aspects, as it provides many advantageous traits such as time tracking skills, licenses, reporting, and integration capabilities to streamline our workflow. It also gives detailed reporting for a regulatory hold on our workflow.

What recommendations would you give to someone considering this product?

With the proper deployment, training sessions, and automation capabilities, Airtable can become a valuable tool to streamline workflow and enrich collaboration across teammates. Take a start with basic functioning instead of directly going on complex one.

Pros

Helps Innovate
Reliable
Performance Enhancing
Unique Features

Fei W.

Role: Operations
Industry: Biotechnology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jun 2024

Airtable Fits us like a glove

Likeliness to Recommend

9 /10

What differentiates Airtable from other similar products?

Airtable went out pf their way to provide us with a perfect blend of traditional databases and spreadsheets.

What is your favorite aspect of this product?

The general flexibility The data views are awesome

What do you dislike most about this product?

Sometimes it gets over complicated in Airtable and i have no idea what's going on.

What recommendations would you give to someone considering this product?

Start with a clear purpose with each session. I recommend it.

Pros

Trustworthy
Efficient Service
Inspires Innovation
Transparent

Airtable

What is Airtable?

Company Details

Need Assistance?

Awards & Recognition

2026 Data Quadrant Champion

2025 Emotional Footprint Champion

2025 Data Quadrant Champion

2024 Emotional Footprint Champion

2024 Data Quadrant Champion

2023 Emotional Footprint Champion

2023 Data Quadrant Champion

2022 Emotional Footprint Champion

2022 Data Quadrant Champion

Airtable Ratings

90 Likeliness to Recommend

1 Since last award

97 Plan to Renew

1 Since last award

87 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+95 Net Emotional Footprint

How much do users love Airtable?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Deployment Includes ability to execute business processes, automated or not, through the tool whether that it is on the user's machine, cloud, or other virtual environment

Business Rules Management Ability to document, report on, and optimize business rules and configure the business rules engine.

Process Modelling and Design Includes visual process modeler using swim lane diagrams, event process chain view, and industry best practices (e.g., business process model and notation).

Collaboration Includes ability to view, share and direct work between co-workers in real or near real-time.

Form and Report Building Includes building and layout capabilities for forms and reports; data from processes is automatically recorded and generated in a report.

Knowledge and Document Management Includes basic knowledge management functions such as content library, searching, FAQ, etc.

Process Management Ability to document, report on and optimize broader business processes which may contain multiple business rules.

Process Monitoring and Optimization Includes monitoring capabilities that allow for process analytics, performance measurement, and KPI recording.

Process Simulation and Execution Includes ability to test and optimize the performance of a process using historical data.

BPM Workflow and Approvals Includes event processing and exception handling, escalation authorization, ad hoc in-flight workflow revisions, logging, and approvals.

Mobile Ability to support multiple devices, OSes and platforms using mobile optimized, HTML-based web access and/or native applications.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Also Featured in...

Project Management - Enterprise

Airtable Reviews

Abhishek K.

Best application

Likeliness to Recommend

Pros

Kelly C.

Airtable is the best choice

Likeliness to Recommend

Pros

Fei W.

Airtable Fits us like a glove

Likeliness to Recommend

Pros

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1
Since last award

1
Since last award

Feature Ratings

Deployment

Business Rules Management

Process Modelling and Design

Collaboration

Form and Report Building

Knowledge and Document Management

Process Management

Process Monitoring and Optimization

Process Simulation and Execution

BPM Workflow and Approvals

Mobile

Vendor Capability Ratings

Business Value Created

Ease of Implementation

Availability and Quality of Training

Ease of IT Administration

Usability and Intuitiveness

Ease of Data Integration

Product Strategy and Rate of Improvement

Breadth of Features

Quality of Features

Vendor Support

Ease of Customization