What is Adobe Target?
Adobe Target is the Adobe Experience Cloud solution that provides everything you need to tailor and personalize your customers’ experiences. Target helps you maximize revenue on your web and mobile sites, apps, social media, and other digital channels. With Adobe Target, you get AI-powered testing, personalization and automation at scale, so you can find that one customer out of a million, and give them what they want.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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76 Likeliness to Recommend
100 Plan to Renew
73 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+49 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Target?
Pros
- Helps Innovate
- Trustworthy
- Performance Enhancing
- Acts with Integrity
Cons
- Vendor's Interest First
- Under Delivered
- Wastes Time
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Analytics and Reporting
Audience Segmentation
Split Testing
Multivariate Testing
Personalization/Audience Targeting
Feature Flagging
Integrations
Server Side Testing
Vendor Capability Ratings
Breadth of Features
Ease of Implementation
Business Value Created
Ease of IT Administration
Ease of Data Integration
Quality of Features
Ease of Customization
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Vendor Support
Availability and Quality of Training
Adobe Target Reviews
Luis A.
- Role: Information Technology
- Industry: Food and Beverage
- Involvement: IT Development, Integration, and Administration
Submitted Oct 2023
Likeliness to Recommend
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Efficient Service
Cons
- Vendor Friendly Policies
Desiree S.
- Role: Student Academic
- Industry: Media
- Involvement: Vendor Management and Renewal
Submitted Oct 2023
great adobe software to use for your work
Likeliness to Recommend
What differentiates Adobe Target from other similar products?
i like using adobe as a business and a self employed
What is your favorite aspect of this product?
its easy to use and very fast and targets the needs i want
What do you dislike most about this product?
and freezes sometimes and is slow when it needs update
What recommendations would you give to someone considering this product?
try it and see if it benifits your work and makes it easy to do your work through it
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Effective Service
Wendy M.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Oct 2023
Great platform, poor product support.
Likeliness to Recommend
What differentiates Adobe Target from other similar products?
Very flexible. Many features. Great integration with Adobe Analytics.
What is your favorite aspect of this product?
Setting up tests, experience targeting, and audiences is very straightforward. My favorite is the integration with Adobe Analytics. I all our test reporting in Adobe Analytics.
What do you dislike most about this product?
Product support. It can take weeks, and I've had my own developers figure out the solution instead. They are also very hardline on their contract renewal negotiations.
What recommendations would you give to someone considering this product?
Great product especially if you have Adobe Analytics. Don't count on their support team for any help.
Pros
- Continually Improving Product
- Enables Productivity
- Reliable
- Performance Enhancing
Cons
- Less Effective Service
- Wastes Time
- Less Generous