Adobe Marketo Engage

What differentiates Adobe Marketo Engage from other similar products?

We are pleased to have the help of a program that is reproduced in a multichannel way inside and outside the web, this program is designed to lead the integration in the different channels where each of our clients are and at what point they are located. find negotiation, what I see different from Adobe Marketo Engage is how it helps connect my advertising marketing team with the sales and commercial events team, this program brings together the best tools to find the most potential customers to guide them in a good way In each of your steps to achieve a successful business relationship.

What is your favorite aspect of this product?

This program is smart enough to adopt all our content and manage it in the most appropriate way for the attention of my market and the specifications that this area has, I am fascinated that Adobe Marketo Engage creates each of the campaigns with the passivity of modifying certain specific elements that make a big difference, in addition to the fact that the program provides the ability to each of its users to execute and take the different experiences on the different channels hand in hand.

What do you dislike most about this product?

Before recommending the virtues of this program, I like to recommend prior training to reinforce the knowledge of this type of program, since the program can currently be somewhat complicated to put into practice and to apply its functions correctly if you do not have knowledge about these kinds of programs.

What recommendations would you give to someone considering this product?

Adobe Marketo Engage is one of the best marketing automation programs that I like to recommend, since this program increases the skills of its users to manage the content of the company and the experience of each of our clients. In our case, working together with this program has been very successful when contacting our customers.

What differentiates Adobe Marketo Engage from other similar products?

It is a state of the art automated marketing system that helps you get more consumers and increase sales. It enables organizations to attract, involve and transform potential consumers into loyal consumers differentiating themselves from others. This instrument combines IA (artificial intelligence), advanced study and automation to contribute to organizations to generate incredible and personalized consumers experiences on scale.

What is your favorite aspect of this product?

I love since the tool collects and examines data from different sources to provide information to organizations that allow them to understand the behavior of their consumers and take the primary elections based on this information, gives a complete group of marketing properties that make up the construction of consumer profiles, campaign administration, electronic correspondence automation, real -time study and much more.

What do you dislike most about this product?

You need time and resources for use.

What recommendations would you give to someone considering this product?

Adobe Marketo Engage is a fairly powerful instrument that can contribute to almost any type of trade to improve its marketing and increase sales.

What differentiates Adobe Marketo Engage from other similar products?

Cross channel engagement is an area where Adobe engage excels the most for me. Adobe engage makes it possible to organize marketing campaigns from a centralized hub. This enable us to conveniently customize and automate triggers , based on a customers previous, current or predicted future activity/action. Adobe's ability to activate these triggers through email marketing, in-app push notifications, sms messaging or even through specified social media messenger platforms is what differentiates it from similar products.

What is your favorite aspect of this product?

Adobe has a dynamic personalized journey feature, that I have got a close connection to as a user. This tool identifies and prioritizes leads, providing more insight into our sales pipeline, thereby automatically nurturing leads .We have made this process better by synchronizing Marketo ( Adobe Engage ) with our in-house Customer relationship management (CRM) system to create an automated workflow that tracks customer interaction on both integrated software and notifying our sales team when a sales prospect is ready to be engaged on either end.

What do you dislike most about this product?

The email marketing part of Adobe engage is not intuitive and this translates to a steep learning curve for new users. Asides this, we have sometimes run into trouble with its integration with Salesforce and the inability of its auto-identification system to properly identify duplicated email data.

What recommendations would you give to someone considering this product?

The need to make adequate use of large scale data generated from day to day operational interaction with our customers and create unique customer experiences at scale via channels like email marketing and sms marketing is why we adopted Adobe engage. Adobe's Artificial intelligence (AI) technology leverages our customer data to automate complex marketing tasks and workflows, to help find and segment new sales prospects and target audiences across a variety of marketing channels.