What is Adobe Campaign?
See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.
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Real user data aggregated to summarize the product performance and customer experience.
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90 Likeliness to Recommend
1
Since last award
99 Plan to Renew
80 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Campaign?
Pros
- Efficient Service
- Effective Service
- Respectful
- Reliable
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Marketing Analytics
Customer Journey Modelling
Email Marketing Automation
Multivariant Testing
Marketing Asset Management
Mobile Marketing Management
Marketing Master Data Management
Social Media Marketing Management
Marketing Project Management
SMS Marketing
Vendor Capability Ratings
Ease of Implementation
Ease of Data Integration
Business Value Created
Product Strategy and Rate of Improvement
Ease of Customization
Quality of Features
Availability and Quality of Training
Breadth of Features
Ease of IT Administration
Usability and Intuitiveness
Vendor Support
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Adobe Campaign Reviews
Joyce B.
- Role: Sales Marketing
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted May 2022
The best marketing automation software out there.
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
To our relief, we have purchased an Adobe Campaign license, which has solved a slew of issues, including automating our regular campaigns, controlling end-to-end all of our marketing campaigns using adobe campaign, and increasing customer trust in the brand. The personalization and customer journeys of such a broad database, which spans countries, languages, and nearly all demographic data points, provided a solution for us. We were able to design a user experience that would lead them on a path of engagement.
What is your favorite aspect of this product?
Sharing information in a basic and straightforward manner is the best strategy to promote your material. It has an easy-to-use UI. Using this tool, you may develop and manage a unique customer experience by entirely customizing your campaigns. Processing a big amount of data.
What do you dislike most about this product?
Syntax highlighting in the source editor may be improved if there were no line numbers or word wrap. We've discovered certain difficulties with usability that we're unable to fix, and their email-based technical support system is virtually nonexistent.
What recommendations would you give to someone considering this product?
Good business with solid goals and a solid foundation to back them up. Because Adobe is the finest in the business at what it does, the corporation relies on it constantly. As a tool for marketing communication as well as analytics to maintain and grow user engagement, it delivers great results on every level. It aids in the expansion of your customer base. It's a great tool for creating landing pages because it offers a variety of pre-made templates. It's quite beneficial.
Pros
- Reliable
- Trustworthy
- Efficient Service
- Caring
Vinicius D.
- Role: Sales Marketing
- Industry: Retail
- Involvement: End User of Application
Submitted May 2022
Efficient resources
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
It has a simple and easy-to-use interface, making it possible to customize the main page by selecting features through the drag-and-drop navigation function. It is possible to build marketing emails in a simple way and with great visual quality within the interface itself, allowing greater centralization of the workflow.
What is your favorite aspect of this product?
It is possible to generate dynamic reports and, through the information, create an integrated profile of the customers and the experience that were submitted in all the implemented campaigns. Through the reports, it is possible to choose the most efficient channel for each customer, whether by email, sms or other direct communication channels. You can also control the send interval at which each content should be triggered.
What do you dislike most about this product?
The platform met my expectations, it provides me with the main tools for daily use. It is not complete, but it meets the needs as a source to identify contacts.
What recommendations would you give to someone considering this product?
It's a great software for building marketing campaigns that enables the centralization and management of the workflow in a single tool.
Pros
- Efficient Service
- Helps Innovate
- Continually Improving Product
- Reliable
Anvika L.
- Role: Industry Specific Role
- Industry: Food and Beverage
- Involvement: End User of Application
Submitted Apr 2022
Great method for marketing our items
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
All our marketing arrangements in a single spot, there truly is a tool for everything - before we utilized this item we needed to depend on staff having information in various regions though with Adobe we can prepare the entire staff actually and have adaptable abilities across the organization.
What is your favorite aspect of this product?
A fabulous platform has given us every one of the devices we really want to make and convey advertising campaigns. Through a mix of web advertising, mobile devices, and email, we might stretch out the material to customers. To get every one of the guaranteed outcomes from the application, prepared staff are required.
What do you dislike most about this product?
We have discovered some convenience gives that we can't address, and their technical support system by means of email is fundamentally non-existent, and they consume most of the day to respond. Working fittingly with the application, we accept, is very troublesome on the grounds that it requires technical comprehension past that of marketing
What recommendations would you give to someone considering this product?
We have utilized Adobe Campaign to chip away at an occasion situated music and preparation, for which I have been in control. On account of this application, I have had the option to more readily follow our possible clients, get to know them and draw nearer to them, without the need to sift through uninterested individuals all through the cycle, something that has saved us a ton of time and assets in our Marketing campaigns.
Pros
- Helps Innovate
- Performance Enhancing
- Enables Productivity
- Trustworthy