Adobe Analytics
8.7 /10

What is Adobe Analytics?

It might be a campaign that’s underperforming. Or you need to know which content will inspire your customer. Maybe you just want time to look for the insights that really matter — the ones only you can find. Whatever the challenge — from basic web tracking to creating a culture of insight where data is infused into every action on every team — Adobe Analytics can help.

Company Details


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Awards & Recognition

Adobe Analytics won the following awards in the Website Analytics category

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Adobe Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Analytics.

88 Likeliness to Recommend

99 Plan to Renew

87 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Analytics?

1% Negative
3% Neutral
96% Positive

Pros

  • Respectful
  • Efficient Service
  • Enables Productivity
  • Helps Innovate

Feature Ratings

Average 83

Device and Browser Analytics

85

Audience Segmentation

85

Data Visualization

84

Customer Value Analysis

84

Social Media Analytics

83

Customer Journey Modelling

82

Audience Demographics

82

Conversion Analysis

82

Paid Search Integration

81

API Framework

80

Search Engine Optimization

80

Vendor Capability Ratings

Average 82

Business Value Created

86

Ease of Customization

84

Quality of Features

84

Breadth of Features

83

Ease of Data Integration

82

Ease of Implementation

82

Usability and Intuitiveness

82

Availability and Quality of Training

81

Product Strategy and Rate of Improvement

80

Vendor Support

79

Ease of IT Administration

79

Adobe Analytics Reviews

Akash A.

  • Role: Consultant
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Aug 2023

This product is industry leader with best features

Likeliness to Recommend

10 /10

What differentiates Adobe Analytics from other similar products?

Adobe Analytics offers best analysis features across the range of other products

What is your favorite aspect of this product?

Data Analysis

What do you dislike most about this product?

Not Applicable

What recommendations would you give to someone considering this product?

Please check the fitment of the product in your organization before purchasing the same

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Justin B.

  • Role: Finance
  • Industry: Finance
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Aug 2023

Amazing for in-depth analysis of websites.

Likeliness to Recommend

8 /10

What differentiates Adobe Analytics from other similar products?

Adobe Analytics enables the creation of extremely fine-grained segments based on a mix of parameters and data. It enables audience sharing with other Adobe products like Adobe Target and Adobe Experience Manager. It is regularly updated with new features like AI-powered predictive analytics and cross-device checks. It allows for flexible reporting. Adobe Analytics has many interesting offerings, but my favorite is the multi-touch attribution tools that track the consumer experience across many channels. It also provides relevant web analytics with thorough reports tailored to client’s needs and makes recommendations to improve campaigns.

What is your favorite aspect of this product?

Adobe Analytics provides strong and versatile reporting features, allowing users to slice and dice data to gather insights in a variety of ways. The platform offers real-time data tracking and reporting, allowing customers to respond to changes in their data as they occur. Adobe Analytics provides powerful visualization features, making it simple to produce engaging and informative reports and dashboards. The nicest thing about Adobe Analytics is that it provides a highly complete and in-depth examination of the data, as well as excellent interpretation. It translates every minor detail required for me to comprehend the data flow.

What do you dislike most about this product?

Adobe Analytics is a subscription-based tool, and the pricing is prohibitively expensive for enterprises with large websites or apps. Adobe Analytics does not work well with other platforms such as Google Analytics.

What recommendations would you give to someone considering this product?

Adobe Analytics provides a variety of insights that might help me maximize my marketing efforts. I utilize Adobe Analytics across various teams to assess consumer behavior on the website platform, discover defects and other difficulties customers are having, examine the outcomes of a/b and multivariate tests, and execute ad hoc analytics to answer business objectives. Because I have users with varying degrees of Adobe Analytics competence, I publish dashboards as reports in pdf formats so that they are readily available across all teams.

Pros

  • Helps Innovate
  • Performance Enhancing
  • Enables Productivity
  • Efficient Service
  • Role: Information Technology
  • Industry: Communications
  • Involvement: IT Development, Integration, and Administration
Validated Review
Anonymous Reviewer

Submitted Jan 2023

Effective, Reliable and secured

Likeliness to Recommend

8 /10

Pros

  • Effective Service
  • Performance Enhancing
  • Enables Productivity
  • Unique Features

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