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Adobe Systems

Adobe Analytics

Composite Score

8.2 /10

CX Score

8.3 /10

13 Reviews Write a Review

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What is Adobe Analytics?

Adobe empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across channels, products, content, and services. Their advanced analytics solution was purpose-built to let your teams deliver and evaluate exceptional customer experiences - faster.

Company Details

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Adobe Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

94 Likeliness to Recommend

100 Plan to Renew

79 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Analytics?

8% Negative

0% Neutral

92% Positive

Pros

Helps Innovate
Performance Enhancing
Enables Productivity
Unique Features

Feature Ratings

Average 88

Customer Journey Modelling

Product Analytics

Audience Segmentation

Marketing Analytics

Website Analytics

Privacy, Security, and Regulatory Compliance

3rd-Party Integrations

Behavioural Analytics

Event & Conversion Analytics

Cross-Channel Engagement Analytics

Dashboards, Analytics and Reporting

Vendor Capability Ratings

Average 84

Ease of Customization

Usability and Intuitiveness

Quality of Features

Availability and Quality of Training

Business Value Created

Ease of Implementation

Ease of Data Integration

Vendor Support

Ease of IT Administration

Product Strategy and Rate of Improvement

Breadth of Features

Also Featured in...

Website Analytics

Score 8.8

View Adobe Analytics in this category (opens in a new tab)

Product Analytics

Score 8.2

View Adobe Analytics in this category (opens in a new tab)

Customer Intelligence

Score 8.1

View Adobe Analytics in this category (opens in a new tab)

Voice of the Customer

Score 8.1

View Adobe Analytics in this category (opens in a new tab)

Adobe Analytics Reviews

Sujeet K.

Role: Consultant
Industry: Healthcare
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Jan 2026

A adobe analytics product owner over a decade ❤️

Likeliness to Recommend

10 /10

What differentiates Adobe Analytics from other similar products?

CJA, Adobe Target, Audience Manager

What is your favorite aspect of this product?

Customization and intergration

What do you dislike most about this product?

Customization and integration

What recommendations would you give to someone considering this product?

Need to understand the capability of product and your business need

Pros

Helps Innovate
Continually Improving Product
Reliable
Enables Productivity

Ankita T.

Role: Information Technology
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jan 2026

Deep data analysis for serious teams

Likeliness to Recommend

10 /10

What differentiates Adobe Analytics from other similar products?

It’s the audience segmentation that makes it different. I can break down users by behavior and channel, which helps us tailor marketing and improve performance more effectively than with simpler tools.

What is your favorite aspect of this product?

I really like the segmentation features. It’s easy to break audiences into groups and see how different users behave across channels.

What do you dislike most about this product?

I don’t like that I often need help from technical or analytics teams to build advanced reports. It’s not always as “self-service” as I’d like.

What recommendations would you give to someone considering this product?

Make sure your marketing and analytics teams are aligned from the beginning. Having the right people set things up will save a lot of time later.

Pros

Performance Enhancing
Includes Product Enhancements
Helps Innovate
Enables Productivity

Cons

Less Effective Service

Rocky K.

Role: Consultant
Industry: Technology
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Jan 2026

Most realistic Analytics Tool

Likeliness to Recommend

10 /10

What differentiates Adobe Analytics from other similar products?

Most realistic analytics tool I have seen and easy to use to give proper attribution.

What is your favorite aspect of this product?

Easy to understand the flow and user interface.

What do you dislike most about this product?

Nothing, I do not find anything which I dislike.

What recommendations would you give to someone considering this product?

Go for it Blindly.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Adobe Analytics

What is Adobe Analytics?

Company Details

Need Assistance?

Adobe Analytics Ratings

94 Likeliness to Recommend

100 Plan to Renew

79 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+93 Net Emotional Footprint

How much do users love Adobe Analytics?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Customer Journey Modelling The ability to effectively model and display customer behaviors or journeys through multiple channels and touchpoints.

Product Analytics Measures usage of specific features, adoption, retention, and engagement with a product.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Marketing Analytics Tracks campaign performance, attribution, and marketing ROI.

Website Analytics Tracks page views, sessions, user flows, and website-specific KPIs.

Privacy, Security, and Regulatory Compliance The vendor meets consumer privacy laws for the specific location (GDPR and CCPA), provides security, and complies with all other regulatory requirements.

3rd-Party Integrations Integrates with a CDP or data layer to unify data from multiple systems for analysis and activation.

Behavioural Analytics Capture user interactions across web, mobile, app, and product environments to build a complete behavioural picture.

Event & Conversion Analytics Measure engagement and goal completion by tracking user actions and key conversions across channels.

Cross-Channel Engagement Analytics Track and optimize user engagement and user flows across marketing campaigns and mobile apps by measuring ROI, retention, churn, and in-app behaviour.

Dashboards, Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting, forecasting & easy data extraction for data analysis.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Also Featured in...

Website Analytics

Product Analytics

Customer Intelligence

Voice of the Customer

Adobe Analytics Reviews

Sujeet K.

A adobe analytics product owner over a decade ❤️

Likeliness to Recommend

Pros

Ankita T.

Deep data analysis for serious teams

Likeliness to Recommend

Pros

Cons

Rocky K.

Most realistic Analytics Tool

Likeliness to Recommend

Pros

Feature Ratings

Customer Journey Modelling

Product Analytics

Audience Segmentation

Marketing Analytics

Website Analytics

Privacy, Security, and Regulatory Compliance

3rd-Party Integrations

Behavioural Analytics

Event & Conversion Analytics

Cross-Channel Engagement Analytics

Dashboards, Analytics and Reporting

Vendor Capability Ratings

Ease of Customization

Usability and Intuitiveness

Quality of Features

Availability and Quality of Training

Business Value Created

Ease of Implementation

Ease of Data Integration

Vendor Support

Ease of IT Administration

Product Strategy and Rate of Improvement

Breadth of Features