Acoustic Marketing Cloud
7.5 /10

What is Acoustic Marketing Cloud?

Acoustic Campaign (Formerly IBM Watson Marketing) is a digital marketing platform that puts the power of data insights into the hands of the marketer to design more effective campaigns that exceed customer expectations. Use behavioral and profile data from any source to create relevant campaigns across email, web, mobile push, SMS, social, group messaging, and offline channels including telesales and mail and print fulfillment centers. Leverage Acoustic Analytics events and Acoustic Personalization audiences to reach your contacts with consistent, targeted messages.

Company Details


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Awards & Recognition

Acoustic Marketing Cloud won the following awards in the Marketing Automation - B2C category

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Acoustic Marketing Cloud Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Acoustic Marketing Cloud.

87 Likeliness to Recommend

89 Plan to Renew

86 Satisfaction of Cost Relative to Value

2
Since last award


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Emotional Footprint Overview

+94 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Acoustic Marketing Cloud?

0% Negative
0% Neutral
100% Positive

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

Feature Ratings

Average 85

Email Marketing Automation

92

Customer Journey Modelling

87

Mobile Marketing Management

85

Multivariant Testing

85

Marketing Analytics

84

Social Media Marketing Management

83

Marketing Project Management

80

Marketing Asset Management

78

Marketing Master Data Management

75

SMS Marketing

75

Vendor Capability Ratings

Average 81

Usability and Intuitiveness

86

Ease of Customization

85

Ease of Implementation

84

Quality of Features

83

Ease of Data Integration

81

Availability and Quality of Training

80

Business Value Created

79

Product Strategy and Rate of Improvement

79

Vendor Support

78

Ease of IT Administration

77

Breadth of Features

76

Acoustic Marketing Cloud Reviews

Jorge P.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jun 2023

Strict Digital Marketing Tool

Likeliness to Recommend

9 /10

What differentiates Acoustic Marketing Cloud from other similar products?

This is a digital marketing platform that results An integral instrument that enables organizations to take their digital marketing to the following degree.

What is your favorite aspect of this product?

I love its marketing automation system, save a long time from the study and administration of the advertising campaign, with this system that organizations have the possibility of generating and governing marketing campaigns in a personalized way. It also allows you to produce ads and manage them on different digital advertising platforms. It also allows organizations to understand the performance of their marketing and advertising campaigns and adjust their tactic so that.

What do you dislike most about this product?

Several functionalities have the possibility of being complicated, however it is an especially good instrument

What recommendations would you give to someone considering this product?

It is an integral digital marketing instrument that enables organizations to bring their marketing to the next degree.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Alena K.

  • Role: Sales Marketing
  • Industry: Consulting
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2022

"Excellent program for marketing campaigns"

Likeliness to Recommend

8 /10

What differentiates Acoustic Marketing Cloud from other similar products?

it differs from other programs in its good customer service, low price and its functions that are very easy to use.

What is your favorite aspect of this product?

Email marketing and automation were two of Acoistic's most appealing features for me right away. It was also arranged as an app and could readily accommodate data and information from several enterprise-level projects.

What do you dislike most about this product?

Especially for new users who are either completely new to email marketing or have some experience with email marketing but not with the app, it might be more user-friendly. My IT and Marketing colleagues had to train us in the education sector how to use the app multiple times.

What recommendations would you give to someone considering this product?

I recommend the program because it has a good support team and also the price is affordable, it is not very expensive and it is easy to use.

Pros

  • Reliable
  • Performance Enhancing
  • Unique Features
  • Efficient Service

Ermansyah t.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2022

"Automate email, SMS, DM, and push"

Likeliness to Recommend

9 /10

What differentiates Acoustic Marketing Cloud from other similar products?

The experience as a whole was quite pleasant, the campaigns were successfully delivered without any issues, and the segmentation was highly developed and efficient. The Acoustic Campaign is unquestionably one of a kind.

What is your favorite aspect of this product?

Acoustic Campaign is a respectable marketing automation platform that anybody can use to get started building marketing campaigns for email, SMS, direct mail, and push notifications as well as social media marketing campaigns.

What do you dislike most about this product?

This is not a platform that I find objectionable in any way. Everything is working perfectly with Acoustic Campaign, and all of their marketing and promotional efforts are running without a hitch.

What recommendations would you give to someone considering this product?

Regarding marketing automation, I won't hesitate to suggest Acoustic to anybody.

Pros

  • Continually Improving Product
  • Enables Productivity
  • Includes Product Enhancements
  • Helps Innovate