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Marketing Management

Marketing Management (MM) software is a subset of marketing product or program management software that enables businesses to design programs, campaigns, or tactical programs and automate and track leads, report on marketing campaigns, and other related internal job-centric marketing resources and activities.

The Data Quadrant is a thorough evaluation and ranking of all software in an individual category to compare platforms across multiple dimensions.

These include:

  • User Satisfaction Rankings
  • Business Value Scores
  • Vendor Capability Comparisons
  • Product Feature Evaluations

The Emotional Footprint is a powerful indicator of overall user sentiment toward the relationship with the vendor, capturing data across five dimensions.

These include:

  • Strategy and Innovation
  • Service Experience
  • Conflict Resolution
  • Product Impact
  • Negotiation and Contract

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Latest Research

The Enterprise Applications Journey: Transform Your Applications Practice From Firefighter to Innovator and Keep It There!
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An enterprise applications practice holds the key to an organization’s technology tool chest. As applications practitioners, it is our responsibility to recognize the compelling events that drive a need for technology change.

Author: Samuel Leese (Info-Tech)

Conversational UI Is the Talk of Oracle OpenWorld 2019
November 19, 2019

Conversational user interfaces (UIs) aim to replace traditional point-and-click user interfaces with natural language touchpoints. At OpenWorld 2019, Oracle announced several improvements to its conversational UI, Oracle Digital Assistant.

Author: Ben Dickie (Info-Tech)

Constant Contact Expands Its Reach Into Online and Social Marketing for Small Businesses
November 19, 2019

Constant Contact – a popular vendor for SMB email marketing – recently announced the launch of a suite of tools geared towards SEO and social media marketing for small businesses. The move marks a strong direction to double-down on the SMB segment.

Author: Ben Dickie (Info-Tech)

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Marketing Management Products

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Data QuadrantReport

A thorough evaluation and ranking of all software to compare software across every dimension.

Emotional FootprintReport

A detailed and unique report that captures a powerful indicator of overall user feeling toward the vendor and product.

data-quadrant-awards-badge 2019
EMOTIONAL FOOTPRINT EMOTIONAL FOOTPRINT 2020

Salesforce.Com Inc

Salesforce Marketing Cloud

Salesforce Marketing Cloud develops marketing automation and analytics software for email, mobile, social and online marketing. It also offers consulting and implementation services.[26] The software is sold primarily on a multi-year subscription basis. The price of the subscription is based on what features are enabled, number of users and level of customer service.

8.9

Composite Score

9.3

CX Score

+94

Emotional Footprint

92%

Likeliness to Recommend

19

Reviews