Software Category

Marketing Management

Software Reviews covers 82 products in the Marketing Management market. Fast track your research by exploring our Data Quadrant, sorting the software, purchasing our Marketing Management Category Report, or diving deeper into an individual product. Arm yourself with real data so you can make better decisions with more confidence.

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Category Features
  • Advanced Campaign Management
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  • Advanced Data Segmentation
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  • Community Marketing Management
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  • Email Marketing Automation
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  • Marketing Analytics
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  • Marketing Asset Management
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  • Marketing Operations Management
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  • Marketing Workflow Management
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  • Mobile Marketing Management
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  • Multi Channel Integration
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  • Social Media Marketing Management

Data Quadrant

The software experience is shaped by both the software and the relationship with the vendor. By comparing vendors across both we provide a comprehensive understanding of the product and help identify vendors that can deliver on both.

Sample Report

Category Report

A thorough evaluation and ranking of all software in an individual category to compare software across every dimension.

  • User Satisfaction Rankings
  • Business Value Scores
  • Vendor Capability Comparisons
  • Individual Feature Evaluations
  • Emotional Connection to Products
Buy Now / $999

Sample Report

Customer Experience Report

A detailed and unique report across 5 emotional dimensions that capture a powerful indicator of overall user feeling toward the vendor and product.

  • Service Experience
  • Conflict Resolution
  • Negotiation and Contract
  • Strategy and Innovation
  • Product Impact
Buy Now / $999

AdRoll

AdRoll

Easily collect and act on your customer data from one unified platform. Convert more customers with the power of AdRoll across desktop, mobile, social, apps, and the web.

9.1

Composite Score

Composite
Score

+100

Emotional Footprint

Emotional
Footprint

88%

Likeliness to Recommend

Likeliness
to Recommend

15Reviews

HubSpot

HubSpot Marketing Hub

From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

8.5

Composite Score

Composite
Score

+88

Emotional Footprint

Emotional
Footprint

91%

Likeliness to Recommend

Likeliness
to Recommend

55Reviews

Aweber

AWeber

AWeber develops and runs an opt-in email marketing service used by over 120,000+ small businesses, bloggers and entrepreneurs around the globe. Our web-based tools help businesses grow by staying in touch with customers and prospects through email.

8.3

Composite Score

Composite
Score

+89

Emotional Footprint

Emotional
Footprint

86%

Likeliness to Recommend

Likeliness
to Recommend

15Reviews

Oracle

Oracle Marketing Cloud

To build customer obsessed cultures, create and manage ideal customers, and power revenue performance. They use award-winning technology and expertise to transform marketing by truly knowing the customer, engaging with cross-channel marketing, and achieving data driven accountability. Integrated information from cross-channel marketing, content marketing, and social marketing with data management and dozens of AppCloud apps enables these businesses to target, engage, convert, analyze, and use marketing technology to deliver a better customer experience.

8.1

Composite Score

Composite
Score

+87

Emotional Footprint

Emotional
Footprint

79%

Likeliness to Recommend

Likeliness
to Recommend

45Reviews

Adobe

Adobe Marketing Cloud

Adobe Marketing Cloud gives you everything you need to get deep insight into your customers, build personalized campaigns and manage your content and assets.

8.0

Composite Score

Composite
Score

+80

Emotional Footprint

Emotional
Footprint

82%

Likeliness to Recommend

Likeliness
to Recommend

50Reviews

MailChimp

MailChimp

Everyone starts small. But with the right resources, you can execute big plans. MailChimp’s features are powerful enough for Fortune 500 companies at a price point that works for anyone. You know your business. We’ll help you grow it.

8.0

Composite Score

Composite
Score

+79

Emotional Footprint

Emotional
Footprint

86%

Likeliness to Recommend

Likeliness
to Recommend

41Reviews

IBM

IBM ExperienceOne

IBM ExperienceOne makes this type of personalization possible at scale: across thousands of clients and millions of customers all using multiple devices and channels. IBM ExperienceOne makes customer engagement faster and easier with proven solutions that easily connect to leave no customer-facing team—or customer—behind.

8.0

Composite Score

Composite
Score

+85

Emotional Footprint

Emotional
Footprint

78%

Likeliness to Recommend

Likeliness
to Recommend

20Reviews

SAS

SAS Marketing Automation

Want to win, serve and retain the best customers? Now you can move easily from data to campaign design to better decisions across every channel. Our marketing automation software pairs unmatched usability with world-class analytics to deliver results like you've never seen before. Faster, easier, better. Made possible by SAS.

7.6

Composite Score

Composite
Score

+80

Emotional Footprint

Emotional
Footprint

74%

Likeliness to Recommend

Likeliness
to Recommend

42Reviews