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Best Marketing Management Software

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What is Marketing Management Software?

Marketing Management (MM) software is a subset of marketing product or program management software that enables businesses to design programs, campaigns, or tactical programs and automate and track leads, report on marketing campaigns, and other related internal job-centric marketing resources and activities.

Top Marketing Management Software Awards

Latest Award: May 2020

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See the most recent winners of our SoftwareReviews Emotional Footprint Awards. View our Champions and compare top vendors using our free downloadable reports.

Latest Research

24
Jun

Author: Samuel Leese (Info-Tech)

An enterprise applications practice holds the key to an organization’s technology tool chest. As applications practitioners, it is our responsibility to recognize the compelling events that drive a need for technology change.

Latest Research

19
Nov

Author: Ben Dickie (Info-Tech)

Conversational user interfaces (UIs) aim to replace traditional point-and-click user interfaces with natural language touchpoints. At OpenWorld 2019, Oracle announced several improvements to its conversational UI, Oracle Digital Assistant.

Compare Marketing Management Software

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Data QuadrantReport

A thorough evaluation and ranking of all software to compare software across every dimension.

Data Quadrant Report report

Emotional FootprintReport

A detailed and unique report that captures a powerful indicator of overall user feeling toward the vendor and product.

Emotional Footprint Report report
Badge Winner

Salesforce.Com Inc

Salesforce Marketing Cloud

Salesforce Marketing Cloud develops marketing automation and analytics software for email, mobile, social and online marketing. It also offers consulting and implementation services.[26] The software is sold primarily on a multi-year subscription basis. The price of the subscription is based on what features are enabled, number of users and level of customer service.

8.9

Composite Score

9.3

CX Score

+94

Emotional Footprint

92%

Likeliness to Recommend

19

Reviews

Badge Winner

Nielsen

Nielsen Marketing Cloud

Our marketing cloud gives you access to a universe of Nielsen audience data. We help you understand your customers at a level no one else can match. But it doesn’t stop there. Using built-in analytics and Nielsen Artificial Intelligence (AI), our cloud is constantly evaluating the success of your marketing and making adjustments in real-time. The result? Every step of your marketing process gets smarter and more effective.

8.8

Composite Score

9.0

CX Score

+91

Emotional Footprint

86%

Likeliness to Recommend

12

Reviews

Badge Winner

HubSpot

HubSpot Marketing Hub

From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

8.7

Composite Score

9.0

CX Score

+90

Emotional Footprint

91%

Likeliness to Recommend

93

Reviews

Badge Winner

Hatchbuck

BenchmarkONE

Simple, yet elegantly intelligent, BenchmarkONE (formerly Hatchbuck) automates your sales and marketing efforts overnight. Turn emails into conversations, website visitors into handshakes, and customers into raving fans with all-in-one sales & marketing software.

8.6

Composite Score

9.3

CX Score

+95

Emotional Footprint

84%

Likeliness to Recommend

10

Reviews

Adobe Systems

Adobe Marketing Cloud

End-to-end digital marketing. Adobe Marketing Cloud, which now includes Marketo Engagement Platform, allows you to manage, personalize, optimize, and orchestrate cross-channel campaigns across B2B and B2C use cases. Adobe Marketing Cloud gives you everything you need to get deep insight into your customers, build personalized campaigns and manage your content and assets.

8.4

Composite Score

8.7

CX Score

+89

Emotional Footprint

84%

Likeliness to Recommend

115

Reviews

Oracle

Oracle Marketing Cloud

To build customer obsessed cultures, create and manage ideal customers, and power revenue performance. They use award-winning technology and expertise to transform marketing by truly knowing the customer, engaging with cross-channel marketing, and achieving data driven accountability. Integrated information from cross-channel marketing, content marketing, and social marketing with data management and dozens of AppCloud apps enables these businesses to target, engage, convert, analyze, and use marketing technology to deliver a better customer experience.

8.2

Composite Score

8.7

CX Score

+90

Emotional Footprint

81%

Likeliness to Recommend

59

Reviews

SAS Institute Inc.

SAS Marketing Automation

Want to win, serve and retain the best customers? Now you can move easily from data to campaign design to better decisions across every channel. Our marketing automation software pairs unmatched usability with world-class analytics to deliver results like you've never seen before. Faster, easier, better. Made possible by SAS.

8.1

Composite Score

8.5

CX Score

+88

Emotional Footprint

80%

Likeliness to Recommend

63

Reviews

Marketo Inc

Marketo Marketing Automation

Easily create, automate, and track engaging campaigns and marketing workflows across all your marketing channels.

8.0

Composite Score

8.5

CX Score

+88

Emotional Footprint

79%

Likeliness to Recommend

37

Reviews

Microsoft

Microsoft Dynamics 365 for Marketing

To accelerate your digital transformation, you need a new type of business application. One that breaks down the silos between CRM and ERP, that’s powered by data and intelligence, and helps capture new business opportunities. That’s Microsoft Dynamics 365.

8.0

Composite Score

8.2

CX Score

+79

Emotional Footprint

82%

Likeliness to Recommend

31

Reviews

SAP

SAP Hybris Marketing Cloud

SAP Hybris Marketing Cloud enables marketers to create a single consolidated view of the customer, understand the real-time intent of each customer and dynamically deliver contextually relevant experiences across channels. Optimize marketing strategies in real-time with accurate attribution and measurement.

7.5

Composite Score

7.5

CX Score

+74

Emotional Footprint

77%

Likeliness to Recommend

31

Reviews

Experiture

Experiture

Whether you are a B2B marketer looking to leverage your CRM data to attract and retain as many customers as possible – or you are a B2C marketer looking to maximize customer lifetime value – Experiture has a platform that fits your needs. Only Experiture offers software for both B2B and B2C marketers, which can leverage the data you already have to create coordinated, individualized cross-channel experiences that deliver the right message to the right audience, at the right time – without ongoing help from IT.

9.5

Composite Score

9.8

CX Score

+100

Emotional Footprint

91%

Likeliness to Recommend

6

Reviews

InsideView

InsideView

InsideView is a market intelligence platform. We aggregate, curate and deliver inside information and intelligence about your target market and present it to you when and where you need it. It works seamlessly with your existing sales and marketing infrastructure.

9.3

Composite Score

9.5

CX Score

+94

Emotional Footprint

89%

Likeliness to Recommend

5

Reviews

Aimbase

Aimbase

Aimbase is a powerful marketing automation technology designed for recreation and leisure marketers. Our platform increases revenues by generating more leads, shortening the sales cycle and nurturing brand advocacy.

9.2

Composite Score

9.4

CX Score

+98

Emotional Footprint

92%

Likeliness to Recommend

9

Reviews

Censhare

Censhare

Censhare is committed to providing the perfect marketing and communications strategy for every company, regardless of its focus or size: This allows companies to address their customers precisely in the manner they would expect, wherever and whenever they want to communicate.

9.2

Composite Score

9.7

CX Score

+99

Emotional Footprint

90%

Likeliness to Recommend

7

Reviews

SoftVu

SoftVu

Our software and services deliver increases in revenue and customer loyalty while maximizing results through automated workflow and email marketing. With SoftVu, you can plan, create, manage, deliver, and track a variety of personalized marketing campaigns.

9.2

Composite Score

9.8

CX Score

+100

Emotional Footprint

89%

Likeliness to Recommend

5

Reviews

Pegasystems

Pega Marketing

Pega Marketing delivers on the promise of optimizing customer value by providing a balance between what the customers expect, and what the business is trying to achieve. Pega Marketing delivers customer-centric interactions that lead to greater engagement, consistent messaging with increased customer value across all phases of a customer’s journey.

9.1

Composite Score

10.0

CX Score

+100

Emotional Footprint

89%

Likeliness to Recommend

5

Reviews

Pipedrive

Mailigen

Mailigen has the functionality and flexibility to make your email marketing campaigns stand out. With advanced tools like information-rich email web analytics, activity-based segmentation, geographical targeting and broadcast split-testing, Mailigen is the right tool for email marketing novices and experienced marketers alike.

9.0

Composite Score

9.6

CX Score

+100

Emotional Footprint

89%

Likeliness to Recommend

7

Reviews

Selligent

Selligent

Selligent enables you to easily design and optimize complex customer dialogs across email, SMS, social, site and more – all from one intuitive yet powerful drag-and-drop interface.

9.0

Composite Score

9.4

CX Score

+96

Emotional Footprint

89%

Likeliness to Recommend

5

Reviews

iPresso

iPresso

Ipresso is a complex marketing automation 360 platform. It has the highest quality security, support, and intuity. Marketing Automation is a technology automating marketing campaigns in many communication channels. It allows personalized communication in terms of time, place and communication channel. Marketing actions are automated leading to growth in sales.

8.7

Composite Score

9.3

CX Score

+94

Emotional Footprint

87%

Likeliness to Recommend

9

Reviews

Fision

Fision

Fision is the only solution that extends advanced Marketing Automation & Sales Enablement capabilities throughout the sales funnel to help your team better reach your prospects, engage customers and win in the marketplace. Our cloud-based platform empowers your team to quickly and easily organize, create and distribute compelling, personalized campaigns across the web, e-communications, social media and print.

8.7

Composite Score

9.5

CX Score

+95

Emotional Footprint

87%

Likeliness to Recommend

5

Reviews

Webtrends

WebTrends

Our portfolio of cross-channel, real-time, individualized and actionable solutions pairs superior technology with a team of experts who ensure your unique goals are met at every step. Use all of our solutions in tandem to create the ultimate digital marketing environment or select any individual option that meets your needs.

8.6

Composite Score

9.2

CX Score

+94

Emotional Footprint

91%

Likeliness to Recommend

5

Reviews

TapAnalytics

TapAnalytics

TapAnalytics consolidates all your digital marketing analytics reporting with a unified digital dashboard. It can be tailored to your needs, comes with training and customer support. and includes the following features, Advanced dashboard, On-demand analytics, comparative scoring, Advanced trending insights, Simple charting visualization, Campaign alerting system.

8.5

Composite Score

8.6

CX Score

+85

Emotional Footprint

81%

Likeliness to Recommend

8

Reviews

CAKE

Cake Marketing

CAKE brings clarity to digital marketing campaigns for clients around the world. Our software empowers organizations large and small to measure the impact of their marketing efforts and make the most of their digital spend.

8.5

Composite Score

8.7

CX Score

+87

Emotional Footprint

86%

Likeliness to Recommend

9

Reviews

SharpSpring Inc

SharpSpring

SharpSpring tracks customers even before you know their name. We connect the dots and give you where they've been. You can then build powerful automation rules to send them dynamic content or targeted emails based on their interests.

8.1

Composite Score

8.4

CX Score

+80

Emotional Footprint

77%

Likeliness to Recommend

7

Reviews

Ontraport

Ontraport Platform

With ONTRAPORT, all your business tools, data and customer information is in one system and everything works together seamlessly. You'll create better customer experiences, increase sales and you can automate everything, saving a ton of time. Plus, you've always got one team to call when you have a question or need support.

7.2

Composite Score

--

CX Score

+82

Emotional Footprint

71%

Likeliness to Recommend

5

Reviews

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All Research

Latest Research

24
Jun

Author: Samuel Leese (Info-Tech)

An enterprise applications practice holds the key to an organization’s technology tool chest. As applications practitioners, it is our responsibility to recognize the compelling events that drive a need for technology change.

Latest Research

19
Nov

Author: Ben Dickie (Info-Tech)

Conversational user interfaces (UIs) aim to replace traditional point-and-click user interfaces with natural language touchpoints. At OpenWorld 2019, Oracle announced several improvements to its conversational UI, Oracle Digital Assistant.

Latest Research

19
Nov

Author: Ben Dickie (Info-Tech)

Constant Contact – a popular vendor for SMB email marketing – recently announced the launch of a suite of tools geared towards SEO and social media marketing for small businesses. The move marks a strong direction to double-down on the SMB segment.

Latest Research

13
Nov

Author: Scott Bickley (Info-Tech)

Adobe has achieved near-monopoly status in the world of graphic/web design through the massive adoption of its Creative Suite product set. Far too often customers are focusing on the subscription price when there is much more value to be obtained through optimizing product selection and proactive management of end-users’ software usage.

Latest Research

31
Oct

Author: Ben Dickie (Info-Tech)

Oracle introduced its new “Redwood” UX at Oracle OpenWorld 2019, promising a better – and more consistent – user experience across the bulk of its enterprise application offerings.

Latest Research

24
Oct

Author: Ben Dickie (Info-Tech)

Artificial intelligence (AI) has been a key focus area of investment for major enterprise application vendors, and Oracle is no exception. At Oracle OpenWorld 2019, Oracle promulgated its vision for leveraging AI across its broad product portfolio.

Latest Research

18
Jun

Author: Ben Dickie (Info-Tech)

Adobe is a pillar within the marketing orchestration and customer experience management space. By partnering with enterprise integration vendor Software AG, the pair hope to help their customers make better use of their data to drive actionable marketing insights.

Latest Research

9
Apr

Author: Ben Dickie (Info-Tech)

Adobe announced at Adobe Summit 2019 the launch of Adobe Commerce Cloud – a rebranding of its savvy acquisition of Magento. As part of the launch, Adobe highlighted strong integrations with Adobe Analytics, Adobe Marketing Cloud, and Adobe Advertising Cloud.

Latest Research

9
Apr

Author: Ben Dickie (Info-Tech)

Adobe announced at Adobe Summit 2019 that it is deepening its partnership with Microsoft, leveraging LinkedIn as a data source within Adobe Experience Cloud to provide insights and recommend account actions for B2B sales use cases.

Latest Research

27
Mar

Author: Logan Rohde (Info-Tech)

On March 6, 2019 Virtru, a data loss prevention (DLP) vendor specializing in encryption, was awarded Federal Risk and Authorization Management (FedRAMP) approval – the barrier to entry for use by governmental organizations.

Latest Research

20
Mar

Author: Ben Dickie (Info-Tech)

Adobe is a pillar within the marketing orchestration and customer experience management space. Recently announced improvements to its personalization engine using AI will further augment its capabilities for creating strong customer experiences.