Marketing Management

Marketing Management (MM) software is a subset of marketing product or program management software that enables businesses to design programs, campaigns, or tactical programs and automate and track leads, report on marketing campaigns, and other related internal job-centric marketing resources and activities.

The Data Quadrant is a thorough evaluation and ranking of all software in an individual category to compare platforms across multiple dimensions.

These include:

  • User Satisfaction Rankings
  • Business Value Scores
  • Vendor Capability Comparisons
  • Product Feature Evaluations

The Emotional Footprint is a powerful indicator of overall user sentiment toward the relationship with the vendor, capturing data across five dimensions.

These include:

  • Strategy and Innovation
  • Service Experience
  • Conflict Resolution
  • Product Impact
  • Negotiation and Contract

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Latest Research

Conversational UI Is the Talk of Oracle OpenWorld 2019
November 19, 2019

Conversational user interfaces (UIs) aim to replace traditional point-and-click user interfaces with natural language touchpoints. At OpenWorld 2019, Oracle announced several improvements to its conversational UI, Oracle Digital Assistant.

Author: Ben Dickie (Info-Tech)

Constant Contact Expands Its Reach Into Online and Social Marketing for Small Businesses
November 19, 2019

Constant Contact – a popular vendor for SMB email marketing – recently announced the launch of a suite of tools geared towards SEO and social media marketing for small businesses. The move marks a strong direction to double-down on the SMB segment.

Author: Ben Dickie (Info-Tech)

Adobe’s ELA Is All About Product Optimization…Not the Price
November 13, 2019

Adobe has achieved near-monopoly status in the world of graphic/web design through the massive adoption of its Creative Suite product set. Far too often customers are focusing on the subscription price when there is much more value to be obtained through optimizing product selection and proactive management of end-users’ software usage.

Author: Scott Bickley (Info-Tech)

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Marketing Management Products

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Data QuadrantReport

A thorough evaluation and ranking of all software to compare software across every dimension.

Emotional FootprintReport

A detailed and unique report that captures a powerful indicator of overall user feeling toward the vendor and product.

EMOTIONAL FOOTPRINT EMOTIONAL FOOTPRINT 2020

Nielsen

Nielsen Marketing Cloud

Our marketing cloud gives you access to a universe of Nielsen audience data. We help you understand your customers at a level no one else can match. But it doesn’t stop there. Using built-in analytics and Nielsen Artificial Intelligence (AI), our cloud is constantly evaluating the success of your marketing and making adjustments in real-time. The result? Every step of your marketing process gets smarter and more effective.

8.8

Composite Score

9.0

CX Score

+91

Emotional Footprint

86%

Likeliness to Recommend

12

Reviews

data-quadrant-awards-badge 2019