Email Marketing Software

Email Marketing

What is Email Marketing Software?

E-mail marketing platforms provide robust capabilities that allow organizations to manage their e-mail marketing campaigns end-to-end. These tools provide not only the ability to create, test and disseminate e-mail content, but also provide the ability to track campaign efficacy.

Common Features

  • Email Delivery
  • SPAM Compliance
  • Segmentation
  • Mobile Optimized
  • A/B Testing
  • Basic Reporting and Analytics
  • Auto-Responders
  • Email Templates
  • Content Authoring
  • Campaign Management
  • Surveys and Polling
  • Dynamic Content
  • Text Messaging
  • Contact Database
  • Sales Intelligence & Conversion Rates

Top Email Marketing Software

2025 Data Quadrant Awards

2024 Emotional Footprint Awards

At SoftwareReviews, we take pride in recognizing excellence. Each year, we present the Data Quadrant Awards to top-performing software products based solely on authentic user reviews, without any paid placements or analyst opinions. These awards highlight software products that excel in terms of features, vendor capabilities, and customer relationships, earning them the highest overall rankings.

At SoftwareReviews, we take pride in recognizing excellence. Each year, we present the Emotional Footprint Awards to top-performing software products based solely on authentic user reviews, without any paid placements or analyst opinions. These awards shine a spotlight on software vendors who excel in crafting and nurturing strong customer relationships.

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Products: 19
Next Award: Jun 2026

Top Email Marketing Software 2025

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

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Products below are ineligible for awards due to insufficient recent reviews

Aurea Campaign Manager (ACM) delivers mature, field-tested digital marketing capabilities in the cloud. With ACM, marketers can quickly and easily create and manage multiple campaigns, engage with customers across their brand journey, and measure the effectiveness of your digital communication across every channel.

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In Partnership with SelectHub

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In Partnership with SelectHub

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing
Moosend

Moosend

Composite Score
7.5 /10
CX Score
7.6 /10

Moosend is a powerful email marketing platform with world-class features, state-of-the-art marketing automations, and an award-winning user interface.

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In Partnership with SelectHub

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In Partnership with SelectHub

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Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing
Composite Score
7.5 /10
CX Score
7.7 /10

SendX with its Opti-Send technology ensures that your email campaigns get as much as 2X more opens. This ensures that you drive more ROI out of your email marketing.

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In Partnership with SelectHub

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In Partnership with SelectHub

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Cons

  • Vendor Friendly Policies
  • Less Friendly Negotiation
Benchmark Email

Benchmark Email

Composite Score
7.5 /10
CX Score
8.0 /10

Benchmark Email offers an integrated, automated and robust feature set built to help the enterprise of any size. A powerfully simple and simply powerful email marketing solution designed to help you create and send compelling campaigns with ease.

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In Partnership with SelectHub

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Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Enables Productivity
Composite Score
7.5 /10
CX Score
7.7 /10

Connect your data, build your audience, and create your most successful email program ever.

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In Partnership with SelectHub

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In Partnership with SelectHub

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Pros

  • Helps Innovate
  • Performance Enhancing
  • Enables Productivity
  • Efficient Service
Delivra

Delivra

Composite Score
7.5 /10
CX Score
7.9 /10

Delivra, is an email platform that designs custom solutions to help marketers and agencies automate highly personalized, event-driven campaigns that increase the long term loyalty and lifetime value of their customers. Deep integrations, powerful segmentation, and event-triggered, multi-channel automation—along with the dedicated partnership of our customer success team—make it so much easier for marketers to fully customize their engagement strategy and drive more revenue.

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In Partnership with SelectHub

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Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy
Customer.io

Customer.io

Composite Score
7.4 /10
CX Score
7.6 /10

With Customer.io, send targeted emails, push notifications, and SMS to lower churn, create stronger relationships, and drive subscriptions.

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In Partnership with SelectHub

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In Partnership with SelectHub

Pros

  • Reliable
  • Trustworthy
  • Efficient Service
  • Effective Service
Epsilon International

Epsilon PeopleCloud

Composite Score
7.2 /10
CX Score
8.1 /10

Epsilon PeopleCloud (previously Agility Harmony) puts the power of personalisation at your fingertips, helping you connect with customers on an individual level. More than just an email platform, PeopleCloud consistently receives high ranks for service and client satisfaction and delivers powerful and engaging experiences for both you and your customers.

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In Partnership with SelectHub

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In Partnership with SelectHub

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing
Upland Software, Inc.

Adestra

Composite Score
7.0 /10
CX Score
7.3 /10

Adestra have been empowering their clients to maximize marketing ROI through email-driven technology for over 10 years. Our flexible account structure, obsession with customer success, and award-winning service have gained the trust of global and growing brands alike. We were founded on the principle that marketing success takes more than technology, and that's why customer service is at the heart of our business. We're not just Software as a Service, we're Software AND a Service.

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In Partnership with SelectHub

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In Partnership with SelectHub

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Enables Productivity
Campaigner

Campaigner

Composite Score
6.8 /10
CX Score
6.9 /10

Campaigner helps marketers unlock the power of their customer data to create personalized, 1:1 interactions that drive incremental revenue, engagement, and increased customer life time value.

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In Partnership with SelectHub

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Pros

  • Helps Innovate
  • Trustworthy
  • Unique Features
  • Inspires Innovation