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Aurea

Aurea Campaign Manager

Composite Score

7.6 /10

CX Score

8.0 /10

7 Reviews Write a Review

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What is Aurea Campaign Manager?

Aurea Campaign Manager (ACM) delivers mature, field-tested digital marketing capabilities in the cloud. With ACM, marketers can quickly and easily create and manage multiple campaigns, engage with customers across their brand journey, and measure the effectiveness of your digital communication across every channel.

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Aurea Campaign Manager Ratings

Real user data aggregated to summarize the product performance and customer experience.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

92 Likeliness to Recommend

100 Plan to Renew

96 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+96 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Aurea Campaign Manager?

0% Negative

20% Neutral

80% Positive

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Feature Ratings

Average 85

Surveys and Polling

100

Email Templates

Contact Database

Email Delivery

Segmentation

SPAM Compliance

Sales Intelligence & Conversion Rates

Text Messaging

Content Authoring

Auto-Responders

Mobile Optimized

Vendor Capability Ratings

Average 85

Product Strategy and Rate of Improvement

Ease of IT Administration

Business Value Created

Availability and Quality of Training

Ease of Customization

Ease of Implementation

Vendor Support

Quality of Features

Breadth of Features

Usability and Intuitiveness

Ease of Data Integration

Aurea Campaign Manager Reviews

Supriya A.

Role: Sales Marketing
Industry: Technology
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Mar 2025

"Decent Performance but Lacks Modern Features"

Likeliness to Recommend

10 /10

What differentiates Aurea Campaign Manager from other similar products?

advanced segmentation and targeting

What is your favorite aspect of this product?

"Advanced Segmentation and Real-Time Retargeting for Personalized Campaigns"

What do you dislike most about this product?

"Outdated Interface and Limited Modern Integration Options"

What recommendations would you give to someone considering this product?

Check your IT Ecosystem and go for the plan accordingly.

Pros

Helps Innovate
Reliable
Performance Enhancing
Trustworthy

Linet N.

Role: Operations
Industry: Retail
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Oct 2024

Great product for enhancing customer engagement

Likeliness to Recommend

10 /10

What differentiates Aurea Campaign Manager from other similar products?

Its ability to centralize feedback from customers across social platforms.

What is your favorite aspect of this product?

Customized and focused advertising messages for marketing campaigns

What do you dislike most about this product?

Challenges responding to customer issues due to a few glitches

What recommendations would you give to someone considering this product?

Its a fantastic tool for event promotional companies which guarantees optimal participation.

Pros

Helps Innovate
Reliable
Performance Enhancing
Enables Productivity

George M.

Role: Operations
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jan 2024

Outstanding to send bulk emails at an instant.

Likeliness to Recommend

9 /10

What differentiates Aurea Campaign Manager from other similar products?

Exquiteness with message delivery status. Magnificent with campaign scheduling. Incredible with it's customer support. Friendly UI.

What is your favorite aspect of this product?

Phenomenal for efficiency with campaign segmentation. Incredible with real-time lead tracking. Secure storage of customers data. Intuitive dashboard.

What do you dislike most about this product?

Outstanding with automated inbound notifications.

What recommendations would you give to someone considering this product?

Spectacular with message delivery status updates. Elegant and efficient with campaign scheduling. Send bulk emails at an instant. User friendly.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Aurea Campaign Manager

What is Aurea Campaign Manager?

Company Details

Book a Free Demo Today!

Aurea Campaign Manager Ratings

92 Likeliness to Recommend

100 Plan to Renew

96 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+96 Net Emotional Footprint

How much do users love Aurea Campaign Manager?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Surveys and Polling Ability to survey customers and gather feedback.

Email Templates The ability to create and curate email templates based off of approved brand standards.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

Email Delivery The ability to send email to large number of recipients at-scale.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Sales Intelligence & Conversion Rates The ability to track conversion rates and ROI from email campaigns.

Text Messaging The capability to send messages by SMS in addition to email.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Aurea Campaign Manager Reviews

Supriya A.

"Decent Performance but Lacks Modern Features"

Likeliness to Recommend

Pros

Linet N.

Great product for enhancing customer engagement

Likeliness to Recommend

Pros

George M.

Outstanding to send bulk emails at an instant.

Likeliness to Recommend

Pros

Feature Ratings

Surveys and Polling

Email Templates

Contact Database

Email Delivery

Segmentation

SPAM Compliance

Sales Intelligence & Conversion Rates

Text Messaging

Content Authoring

Auto-Responders

Mobile Optimized

Vendor Capability Ratings

Product Strategy and Rate of Improvement

Ease of IT Administration

Business Value Created

Availability and Quality of Training

Ease of Customization

Ease of Implementation

Vendor Support

Quality of Features

Breadth of Features

Usability and Intuitiveness

Ease of Data Integration