Aurea Campaign Manager Logo
Aurea Campaign Manager Logo
Aurea

Aurea Campaign Manager

Composite Score
7.6 /10
CX Score
8.0 /10
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Aurea Campaign Manager
7.6 /10

What is Aurea Campaign Manager?

Aurea Campaign Manager (ACM) delivers mature, field-tested digital marketing capabilities in the cloud. With ACM, marketers can quickly and easily create and manage multiple campaigns, engage with customers across their brand journey, and measure the effectiveness of your digital communication across every channel.

Company Details

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Aurea Campaign Manager Ratings

Real user data aggregated to summarize the product performance and customer experience.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

92 Likeliness to Recommend

100 Plan to Renew

96 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+96 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Aurea Campaign Manager?

0% Negative
20% Neutral
80% Positive

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Feature Ratings

Average 85

Surveys and Polling

100

Email Templates

95

Contact Database

93

Email Delivery

90

Segmentation

88

SPAM Compliance

88

Sales Intelligence & Conversion Rates

86

Text Messaging

86

Content Authoring

86

Auto-Responders

86

Mobile Optimized

86

Vendor Capability Ratings

Average 85

Product Strategy and Rate of Improvement

94

Ease of IT Administration

93

Business Value Created

93

Availability and Quality of Training

89

Ease of Customization

88

Ease of Implementation

84

Vendor Support

84

Quality of Features

82

Breadth of Features

81

Usability and Intuitiveness

81

Ease of Data Integration

64

Aurea Campaign Manager Reviews

James P.

  • Role: Sales Marketing
  • Industry: Retail
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2022

"It is worth the investment."

Likeliness to Recommend

9 /10

What differentiates Aurea Campaign Manager from other similar products?

I like the fact that I can make segments, upload lists conveniently, and generate triggers for automating my emails based on the lists that I have uploaded. It assists a lot in checking the performance of individual emails as well as observing the visual performance of the clicks. It has reduced our workload manifold, has increased the effectiveness of our campaigns, and has enhanced the satisfaction levels of our clients. This is the perfect tool for marketing among all of the tools we have ever come across.

What is your favorite aspect of this product?

It has reduced our workload over and over again, increased the effectiveness of our campaigns, and improved the levels of satisfaction for our customers. This is an excellent marketing tool among all the tools we have ever encountered. We can do segmentation, upload lists correctly, and generate custom emails for our contact database. We have also used it to create personalized lists of emails.

What do you dislike most about this product?

We have been using it for a long time. The user interface is outdated and it is a struggle to navigate through it. Occasionally, the stats that it displays do not appear to be accurate case we are viewing the stats for some time of greater than a day. We observed that it crashes very soon. Especially, when we are supposed to deliver emails to our contacts.

What recommendations would you give to someone considering this product?

It is a very effective tool for marketing purposes. It has helped us a great deal and has saved us a lot of time. It is worth the investment. You should give it a try and the results themselves will be enough to convince you of the platform. Once you use it, it is most likely that you will get addicted and there will be no way back.

Pros

  • Saves Time
  • Fair
  • Reliable
  • Trustworthy

Gianna R.

  • Role: Sales Marketing
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2022

Aurea campaign manager-an aura in its own

Likeliness to Recommend

8 /10

What differentiates Aurea Campaign Manager from other similar products?

We can reach our clients in time. Measuring the performance of specific emails as well as observing the visual performance of clicks is now utterly easy. Its user interface is very swift and responsive.

What is your favorite aspect of this product?

One can easily create segmentations, upload lists, and generate triggers to automate the emails on the basis of the uploaded lists. Subscriptions can be managed in an efficient way. Communication with clients has become easy and reliable enhancing the bond.

What do you dislike most about this product?

User interface is outdated and sometimes it is difficult to navigate. Automated campaign’s stats do not seem to be accurate when one is trying to observe the performance longer than one day. Also, it crashes sometimes ceasing the whole process.

What recommendations would you give to someone considering this product?

Aurea Campaign Manager is an email marketing solution which is cloud-based. It is a complete solution to all the marketing challenges and it completely engages the clients in meaningful conversations. We will surely recommend this app to all businesses/websites who want to enhance their management.

Pros

  • Continually Improving Product
  • Reliable
  • Unique Features
  • Effective Service

Alice R.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2022

An obsolete tool that performs well

Likeliness to Recommend

8 /10

What differentiates Aurea Campaign Manager from other similar products?

I enjoy how simple it is to build categorization, transfer lists, establish prompts to automate emails depending on the entries I upload, and accountability processes for individual emails and also view the viewing experience of clicks

What is your favorite aspect of this product?

Include the ability to host multiple email lists, initiate email automation, manage subscribers, and analyze email effectiveness. It facilitates communication with our customers, although it might be more current and trustworthy.

What do you dislike most about this product?

I detest that its interface design is out of date and also that browsing may be difficult. When examining a time frame greater beyond one day, the data for automated operations do not appear to be correct. It frequently freezes and fails to function whenever emails have to be sent.

What recommendations would you give to someone considering this product?

Improve the dependability of your product. It's a straightforward email marketing platform. The user interface is snappy and responsive.

Pros

  • Trustworthy
  • Caring
  • Saves Time
  • Respectful