Customer Data Platform
Top Twilio Segment CDP Alternatives and Competitors

Looking to upgrade or change your solution? Take away the guesswork and stay informed with end user feedback to identify and select the solution that best matches your needs.

Twilio Segment CDP is a customer data platform (CDP) that helps companies harness first-party customer data. Our platform democratizes access to reliable data for all teams and offers a complete toolkit to standardize data collection, unify user records, and route customer data into any system where it’s needed. Segment provides the customer data infrastructure that helps businesses put their customers first. Using Segment, companies can collect, unify and connect their first-party to over 200 marketing, analytics and data warehouse tools.

8.6

Composite
Score

+97

Emotional
Footprint

43

Reviews

Best Alternatives and Competitors to Twilio Segment CDP

Compare how Twilio Segment CDP stacks up to the competition in the areas that matter most to real users to short list options that will best fit your business needs.

Tealium

Tealium AudienceStream CDP

8.4

Composite
Score

+91

Emotional
Footprint

50

Reviews

Reviews Say

Compared to Twilio Segment CDP, Tealium AudienceStream CDP is:

Better at Training

Better at Support

Less Caring

Harder to Customize

Harder to Use

Less Transparent

Salesforce.com Inc

Salesforce Data 360

8.4

Composite
Score

+94

Emotional
Footprint

63

Reviews

Reviews Say

Compared to Twilio Segment CDP, Salesforce Data 360 is:

Better at Training

Harder to Use

Less Efficient

Less Reliable

Harder to Customize

Harder to Implement

Microsoft Corporation

Dynamics 365 Customer Insights

8.3

Composite
Score

+97

Emotional
Footprint

23

Reviews

Reviews Say

Compared to Twilio Segment CDP, Dynamics 365 Customer Insights is:

Better at Support

More Innovative

Better at Training

More Reliable

Harder to Use

Harder to Implement

Klaviyo

Klaviyo

8.3

Composite
Score

+84

Emotional
Footprint

42

Reviews

Reviews Say

Compared to Twilio Segment CDP, Klaviyo is:

Less Inspiring

Less Caring

Less Efficient

Less Transparent

Less Reliable

Harder to Implement

Salesforce.com Inc

Salesforce Marketing Cloud Personalization

7.9

Composite
Score

+92

Emotional
Footprint

16

Reviews

Reviews Say

Compared to Twilio Segment CDP, Salesforce Marketing Cloud Personalization is:

Better at Training

Less Respectful

Worse at Integrating

Less Reliable

Less Transparent

Harder to Use

SALESmanago

SALESmanago

7.6

Composite
Score

+90

Emotional
Footprint

22

Reviews

Reviews Say

Compared to Twilio Segment CDP, SALESmanago is:

Better at Support

Better at Training

Less Efficient

Less Reliable

Worse at Integrating

Less Transparent

zeotap GmbH

Zeotap CDP

7.5

Composite
Score

+93

Emotional
Footprint

23

Reviews

Reviews Say

Compared to Twilio Segment CDP, Zeotap CDP is:

More Innovative

Less Inspiring

Less Efficient

Less Reliable

Worse at Training

Harder to Customize

Bloomreach Inc

Bloomreach Engagement

7.5

Composite
Score

+83

Emotional
Footprint

25

Reviews

Reviews Say

Compared to Twilio Segment CDP, Bloomreach Engagement is:

Less Caring

Less Inspiring

Less Efficient

Less Transparent

Harder to Use

Harder to Implement

Optimizely Inc.

Optimizely Data Platform

7.5

Composite
Score

+80

Emotional
Footprint

32

Reviews

Reviews Say

Compared to Twilio Segment CDP, Optimizely Data Platform is:

Less Transparent

Less Caring

Less Inspiring

Less Efficient

Less Respectful

Worse at Integrating

Optimove

Optimove Engage

7.4

Composite
Score

+88

Emotional
Footprint

21

Reviews

Reviews Say

Compared to Twilio Segment CDP, Optimove Engage is:

Better at Training

Less Transparent

Less Reliable

Less Respectful

Less Efficient

Less Inspiring

Adobe Systems

Adobe Experience Platform

7.4

Composite
Score

+91

Emotional
Footprint

17

Reviews

Reviews Say

Compared to Twilio Segment CDP, Adobe Experience Platform is:

Less Efficient

Less Caring

Harder to Customize

Harder to Implement

Harder to Use

Worse at Integrating

Planhat

Planhat

7.0

Composite
Score

+82

Emotional
Footprint

23

Reviews

Reviews Say

Compared to Twilio Segment CDP, Planhat is:

Less Innovative

Less Respectful

Less Caring

Less Efficient

Harder to Implement

Less Reliable

Most Popular Twilio Segment CDP Comparisons