Customer Intelligence
Top Adobe Analytics Alternatives and Competitors

Looking to upgrade or change your solution? Take away the guesswork and stay informed with end user feedback to identify and select the solution that best matches your needs.

It might be a campaign that’s underperforming. Or you need to know which content will inspire your customer. Maybe you just want time to look for the insights that really matter — the ones only you can find. Whatever the challenge — from basic web tracking to creating a culture of insight where data is infused into every action on every team — Adobe Analytics can help.

8.0

Composite
Score

+86

Emotional
Footprint

40

Reviews

Best Alternatives and Competitors to Adobe Analytics

Compare how Adobe Analytics stacks up to the competition in the areas that matter most to real users to short list options that will best fit your business needs.

Semrush

Semrush

8.4

Composite
Score

+88

Emotional
Footprint

29

Reviews

Reviews Say

Compared to Adobe Analytics, Semrush is:

More Reliable

More Innovative

More Efficient

Easier to Implement

Harder to Customize

Less Respectful

HubSpot

HubSpot Sales Hub

8.3

Composite
Score

+89

Emotional
Footprint

20

Reviews

Reviews Say

Compared to Adobe Analytics, HubSpot Sales Hub is:

More Reliable

Easier to Implement

Better at Training

Better at Integrating

Less Respectful

Harder to Customize

Google

Google Analytics

8.2

Composite
Score

+79

Emotional
Footprint

53

Reviews

Reviews Say

Compared to Adobe Analytics, Google Analytics is:

Worse at Support

Less Caring

Less Innovative

Less Respectful

Harder to Use

Less Inspiring

Graphext

Graphext

8.1

Composite
Score

+99

Emotional
Footprint

19

Reviews

Reviews Say

Compared to Adobe Analytics, Graphext is:

More Efficient

More Transparent

More Reliable

Better at Training

More Caring

More Inspiring

Google

Looker

8.0

Composite
Score

+84

Emotional
Footprint

24

Reviews

Reviews Say

Compared to Adobe Analytics, Looker is:

More Efficient

More Caring

Less Inspiring

Less Respectful

Less Reliable

Harder to Use

Qualtrics

Qualtrics CoreXM

7.9

Composite
Score

+83

Emotional
Footprint

23

Reviews

Reviews Say

Compared to Adobe Analytics, Qualtrics CoreXM is:

Easier to Implement

More Reliable

Better at Training

Less Caring

Less Transparent

Less Respectful

Salesforce.com Inc

Tableau CRM Analytics

7.6

Composite
Score

+85

Emotional
Footprint

26

Reviews

Reviews Say

Compared to Adobe Analytics, Tableau CRM Analytics is:

More Transparent

More Reliable

Worse at Support

Less Innovative

Less Inspiring

Less Respectful

Audiense Ltd

Audiense Insights

7.6

Composite
Score

+87

Emotional
Footprint

10

Reviews

Reviews Say

Compared to Adobe Analytics, Audiense Insights is:

More Transparent

More Reliable

Less Caring

Worse at Integrating

Harder to Customize

Less Inspiring

SAP

SAP Analytics Cloud

7.5

Composite
Score

+84

Emotional
Footprint

26

Reviews

Reviews Say

Compared to Adobe Analytics, SAP Analytics Cloud is:

More Transparent

Harder to Customize

Worse at Support

Less Inspiring

Less Innovative

Worse at Training

People Pattern

People Pattern

7.4

Composite
Score

+87

Emotional
Footprint

20

Reviews

Reviews Say

Compared to Adobe Analytics, People Pattern is:

More Caring

Better at Integrating

Easier to Use

Worse at Support

Less Reliable

Harder to Implement

Microsoft Corporation

Dynamics 365 Customer Insights

7.3

Composite
Score

+84

Emotional
Footprint

23

Reviews

Reviews Say

Compared to Adobe Analytics, Dynamics 365 Customer Insights is:

More Efficient

Less Respectful

Less Inspiring

Harder to Customize

Worse at Support

Less Innovative

Oracle

Oracle Unity Customer Data Platform

7.1

Composite
Score

+78

Emotional
Footprint

19

Reviews

Reviews Say

Compared to Adobe Analytics, Oracle Unity Customer Data Platform is:

Less Caring

Less Reliable

Less Respectful

Less Innovative

Less Inspiring

Harder to Customize

Most Popular Adobe Analytics Comparisons