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Emotional Footprint Awards 2024

Marketing Platforms - Enterprise


SoftwareReviews names HubSpot Marketing Hub, Salesforce Marketing Cloud, and Oracle Marketing as Marketing Platforms - Enterprise Emotional Footprint Award Winners.


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Marketing Platforms - Enterprise

Emotional Footprint Awards

SoftwareReviews Emotional Footprint Awards evaluate and rank products based on emotional response ratings from IT and business professionals. Using our Emotional Footprint methodology, we aggregate emotional footprint scores across 26 dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.

Emotional Footprint Awards are proudly founded in 100% user review data and are free of traditional “magical” components such as market presence and analyst opinion, which are opaque in nature and may be influenced by vendor pressure, financial or otherwise.

Read The In-Depth Report

See how each vendor stacks up across each of the 26 dimensions and our thorough evaluation of vendor capabilities, product features, and overall satisfaction.

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30+ pages

Measuring Emotional Footprint

Emotional Footprint is scored using our “Net Emotional Footprint” Index. This index tracks responses across 26 dimensions of emotional footprint that span 5 categories: Purchasing, Service Experience, Product Impact, Vendor Strategy, and Conflict Resolution. Then, the following calculation is done across this index:

% of Positive Reviews - % of Negative Reviews

For clarity, the total percentage of positive, neutral, and negative ratings is shown for each vendor as well.

Emotional Footprint Leaders


HubSpot

HubSpot Marketing Hub

From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

9.3

CX Score

CX
Score

+93

Net Emotional Footprint

Net Emotional
Footprint

89

Value Index

VALUE INDEX

1% Negative 94% Positive
Badge Winner
255Reviews

Salesforce.com Inc

Salesforce Marketing Cloud

Salesforce Marketing Cloud develops marketing automation and analytics software for email, mobile, social and online marketing. It also offers consulting and implementation services.[26] The software is sold primarily on a multi-year subscription basis. The price of the subscription is based on what features are enabled, number of users and level of customer service.

9.2

CX Score

CX
Score

+91

Net Emotional Footprint

Net Emotional
Footprint

90

Value Index

VALUE INDEX

2% Negative 93% Positive
Badge Winner
101Reviews

Oracle

Oracle Marketing

To build customer obsessed cultures, create and manage ideal customers, and power revenue performance. They use award-winning technology and expertise to transform marketing by truly knowing the customer, engaging with cross-channel marketing, and achieving data driven accountability. Integrated information from cross-channel marketing, content marketing, and social marketing with data management and dozens of AppCloud apps enables these businesses to target, engage, convert, analyze, and use marketing technology to deliver a better customer experience.

9.1

CX Score

CX
Score

+95

Net Emotional Footprint

Net Emotional
Footprint

88

Value Index

VALUE INDEX

1% Negative 96% Positive
Badge Winner
89Reviews

Other Evaluated Vendors


Microsoft Corporation

Dynamics 365 Customer Insights

Use an intuitive and flexible customer data platform (CDP) to unlock insights and power personalized customer experiences. Unify all your customer data across the full range of sources to get a single view of customers in real time.

8.8

CX Score

CX
Score

+90

Net Emotional Footprint

Net Emotional
Footprint

88

Value Index

VALUE INDEX

2% Negative 92% Positive
67Reviews

Adobe Systems

Adobe Experience Cloud

Anticipate and adapt to your customers’ ever-changing expectations with Adobe Experience Cloud, our family of digital business products that delivers real-time data, scalable personalization, and every-channel delivery—all from a single platform.

8.6

CX Score

CX
Score

+89

Net Emotional Footprint

Net Emotional
Footprint

86

Value Index

VALUE INDEX

2% Negative 91% Positive
147Reviews

SAP

SAP Marketing Automation Suite

Deliver meaningful engagements based on customer context and consent, anticipate and deliver on needs with machine-driven intelligence and close the loop on measurement to ensure performance and budget optimization.

8.2

CX Score

CX
Score

+86

Net Emotional Footprint

Net Emotional
Footprint

86

Value Index

VALUE INDEX

3% Negative 89% Positive
54Reviews

For the full list of vendors in this space, click here.

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