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Salesforce.com Inc

Salesforce Marketing Cloud

8.8 / 10
Category

What is Salesforce Marketing Cloud?

Salesforce Marketing Cloud develops marketing automation and analytics software for email, mobile, social and online marketing. It also offers consulting and implementation services.[26] The software is sold primarily on a multi-year subscription basis. The price of the subscription is based on what features are enabled, number of users and level of customer service.

Company Details


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Awards & Recognition

Salesforce Marketing Cloud won the following awards in the Marketing Platforms - Enterprise category

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Salesforce Marketing Cloud Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Salesforce Marketing Cloud.

89 Likeliness to Recommend

96 Plan to Renew

91 Satisfaction of Cost Relative to Value

Down 1
Since last award


Emotional Footprint Overview

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Salesforce Marketing Cloud?

2% Negative
8% Neutral
90% Positive

Pros

  • Includes Product Enhancements
  • Helps Innovate
  • Reliable
  • Effective Service

Feature Ratings

Average 87

Advanced Campaign Management

89

Marketing Analytics

88

Marketing Workflow Management

88

Social Media Marketing Management

88

Community Marketing Management

87

Marketing Asset Management

87

Email Marketing Automation

86

Advanced Data Segmentation

85

Marketing Operations Management

85

Mobile Marketing Management

85

Multi Channel Integration

84

Vendor Capability Ratings

Average 85

Quality of Features

88

Business Value Created

87

Ease of Data Integration

87

Vendor Support

86

Availability and Quality of Training

85

Ease of Implementation

85

Ease of Customization

84

Breadth of Features

84

Usability and Intuitiveness

84

Ease of IT Administration

83

Product Strategy and Rate of Improvement

83

Salesforce Marketing Cloud Reviews

Joana G.

  • Role: Sales Marketing
  • Industry: Telecommunications
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2023

Excellent CRM and lead management platform

Likeliness to Recommend

9 / 10

What differentiates Salesforce Marketing Cloud from other similar products?

Its Data Cloud allows me to manage my customer data in one place, making it easy to create targeted marketing campaigns. Additionally, Salesforce Marketing Cloud's AI and machine learning innovations have helped me optimize my marketing campaigns for better results. We chose Salesforce Marketing Cloud because of its Data Cloud and lead management features. We needed a platform that could help me manage my customer data and track leads, and Salesforce Marketing Cloud was the perfect solution.

What is your favorite aspect of this product?

Salesforce Marketing Cloud's Data Cloud allows businesses to manage their customer data in one place, making it easy to create targeted marketing campaigns. Salesforce Marketing Cloud integrates seamlessly with other Salesforce products, making it easy to manage all aspects of a business's operations in one place.

What do you dislike most about this product?

Some technical expertise is required to set up and use the platform.

What recommendations would you give to someone considering this product?

The platform's Data Cloud and lead management features are top-notch, and its AI and machine learning innovations make it a top choice for businesses that want to optimize their marketing campaigns. However, small businesses may find the pricing too expensive, and the platform can be complex to set up and use.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Melissa M.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2023

To control consumer journeys.

Likeliness to Recommend

9 / 10

What differentiates Salesforce Marketing Cloud from other similar products?

Salesforce Marketing Cloud is useful because its automated features allow me to work less manually and be more productive. It allows me customization, to design unique marketing strategies to meet certain requirements. Reports give me the ability to track ongoing tasks or conversations with customers and prospects, while also monitoring the success of your staff.

What is your favorite aspect of this product?

For tracking, reporting, emailing, API integrations, and automating our operations, I prefer Salesforce Marketing Cloud. I can track, analyze and evaluate results thanks to campaign management and lead tracking. I can interact with SF, and smart and custom automations are also an option. You have access to and view your email campaign data. You can test the effectiveness of your email campaign by distributing it to two test audiences in two different versions. Emails can be made that are specifically tailored to each subscriber.

What do you dislike most about this product?

The installation of Salesforce Marketing Cloud takes time. It costs money to use Salesforce Email Studio.

What recommendations would you give to someone considering this product?

I recommend Salesforce Marketing Cloud, it allows you to segment audiences based on profile data, send targeted messages to the right audience, personalize content and scale campaigns.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

ronald b.

  • Role: Finance
  • Industry: Finance
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2023

software tool that helps organize and find potenti

Likeliness to Recommend

9 / 10

What differentiates Salesforce Marketing Cloud from other similar products?

This excellent tool that offers us software based on in the cloud, it perfectly and positively helps other organizations to find much more potential customers, improving their negotiations and sales and thus better surprise end users with a better and excellent service, this tool adjusts well to the new technologies market trends and new customer requirements

What is your favorite aspect of this product?

I like this tool because in the best way it allows companies to maintain a better relationship and be more constant with customers, whether they are potential customers or partners and in this way collect and be able to monitor their data, the companies that use this excellent tool They use it to better understand the behavior of each of their customers, so they can connect with them on various levels and grow their business effectively and safely.

What do you dislike most about this product?

I have nothing to dislike about this tool it is great for safely helping other organizations find potential customers improve their business and any sales and give your end users the best and excellent service they have come to expect

What recommendations would you give to someone considering this product?

I recommend this tool because it is easy to create, manage and develop on the platform, allowing the ability to have a quick response and security to any requirement, also providing that the same end user can find the solution in a matter of seconds. allows each company that uses this tool to understand the behavior of each of its clients by connecting with them at various levels and thus grow their business

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Trustworthy