Emotional Footprint Awards 2023
Content Marketing
SoftwareReviews names Contentful, WordPress.com, Decap CMS, Hygraph, Storyblok, and Butter CMS as Content Marketing Emotional Footprint Award Winners.
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Content Marketing
Emotional Footprint Awards
SoftwareReviews Emotional Footprint Awards evaluate and rank products based on emotional response ratings from IT and business professionals. Using our Emotional Footprint methodology, we aggregate emotional footprint scores across 26 dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
Emotional Footprint Awards are proudly founded in 100% user review data and are free of traditional “magical” components such as market presence and analyst opinion, which are opaque in nature and may be influenced by vendor pressure, financial or otherwise.
Read The In-Depth Report
See how each vendor stacks up across each of the 26 dimensions and our thorough evaluation of vendor capabilities, product features, and overall satisfaction.
30+ pages
Measuring Emotional Footprint
Emotional Footprint is scored using our “Net Emotional Footprint” Index. This index tracks responses across 26 dimensions of emotional footprint that span 5 categories: Purchasing, Service Experience, Product Impact, Vendor Strategy, and Conflict Resolution. Then, the following calculation is done across this index:
% of Positive Reviews - % of Negative Reviews
For clarity, the total percentage of positive, neutral, and negative ratings is shown for each vendor as well.
Emotional Footprint Leaders
Contentful
Contentful
The content platform for the digital-first era. It’s the modern way to manage content: Control all content from a single hub. Publish to any channel. Integrate hundreds of tools with our industry-leading app framework.
9.3
CX Score
CX
Score
+95
Net Emotional Footprint
Net Emotional
Footprint
91
Value Index
VALUE INDEX
Netlify
Decap CMS
Open source content management for your Git workflow. Use Decap CMS (formerly Netlify CMS) with any static site generator for a faster and more flexible web project.
9.1
CX Score
CX
Score
+98
Net Emotional Footprint
Net Emotional
Footprint
89
Value Index
VALUE INDEX
Automattic
WordPress.com
WordPress.com powers beautiful websites for businesses, professionals, and bloggers.
9.1
CX Score
CX
Score
+90
Net Emotional Footprint
Net Emotional
Footprint
89
Value Index
VALUE INDEX
Hygraph
Hygraph
Move away from legacy monolith solutions to the GraphQL native Headless CMS - and distribute omni-channel content at scale.
8.9
CX Score
CX
Score
+94
Net Emotional Footprint
Net Emotional
Footprint
85
Value Index
VALUE INDEX
Storyblok
Storyblok
Storyblok, your last headless CMS, helps your team to tell your story and manage content for every use-case.
8.8
CX Score
CX
Score
+91
Net Emotional Footprint
Net Emotional
Footprint
83
Value Index
VALUE INDEX
Butter CMS
Butter CMS
Easy to use marketing dashboard. Fast content API for modern apps.
8.7
CX Score
CX
Score
+98
Net Emotional Footprint
Net Emotional
Footprint
92
Value Index
VALUE INDEX
Other Evaluated Vendors
Strapi
Strapi
Strapi is the leading open-source headless CMS. It’s 100% Javascript, fully customizable and developer-first.
8.6
CX Score
CX
Score
+95
Net Emotional Footprint
Net Emotional
Footprint
90
Value Index
VALUE INDEX
Contently
Contently Marketing Platform
Cross-functional content calendars, campaign centers, and in-platform strategy tools align teams and create better content, faster.
8.6
CX Score
CX
Score
+94
Net Emotional Footprint
Net Emotional
Footprint
92
Value Index
VALUE INDEX
DNN Corp.
Evoq Content
Our CMS products like Evoq help marketers deliver engaging, customer-centric web experiences. Creating and managing content, pages, and digital assets has never been easier or more efficient. Evoq Content is so intuitive, that marketers can jump right in and get pages up quickly, without IT assistance.
8.5
CX Score
CX
Score
+100
Net Emotional Footprint
Net Emotional
Footprint
86
Value Index
VALUE INDEX
StoryChief
StoryChief
The most user friendly all-in-one content distribution software for marketing teams, agencies and content professionals.
8.4
CX Score
CX
Score
+99
Net Emotional Footprint
Net Emotional
Footprint
91
Value Index
VALUE INDEX
Adobe Systems
Adobe Experience Manager
It’s a comprehensive content management solution for building websites, mobile apps, and forms. And it makes it easy to manage your marketing content and assets.
8.3
CX Score
CX
Score
+89
Net Emotional Footprint
Net Emotional
Footprint
88
Value Index
VALUE INDEX
dotCMS
dotCMS Cloud
Content is the fuel for your brand experience. We deliver the most flexible API-first infrastructure, with the highest level of NoCode, so you can build, manage and deliver trusted, continuous and connected customer experiences.
8.2
CX Score
CX
Score
+87
Net Emotional Footprint
Net Emotional
Footprint
90
Value Index
VALUE INDEX
Mura
Mura CMS
Mura was created to free Marketers from the distraction of multiple tools, the worry of steep learning curves, and a clear need to tell the right story, to the right audience, at the right time—whether that be your customer or the C-Suite.
7.2
CX Score
CX
Score
+81
Net Emotional Footprint
Net Emotional
Footprint
82
Value Index
VALUE INDEX
For the full list of vendors in this space, click here.
