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Data Quadrant Awards 2022

Customer Data Platform


SoftwareReviews names Salesforce CDP and Tealium AudienceStream CDP as Customer Data Platform Data Quadrant Award Winners.


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Customer Data Platform

Data Quadrant

Data Quadrants are proudly founded in 100% user review data and are free of traditional "magical" components such as market presence and analyst opinion, which are opaque in nature and may be influenced by vendor pressure, financial or otherwise.

The SoftwareReviews Data Quadrant evaluates and ranks products based on feedback from IT and business professionals. The placement of a software in the Data Quadrant indicates its relative ranking as well as its categorization.

Read The In-Depth Report

A thorough evaluation and ranking of all software in an individual category to compare software across every dimension.

  • user satisfaction rankings
  • |
  • vendor capability comparisons
  • |
  • business value scores
  • |
  • individual feature evaluations
  • |
  • emotional connection to products
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30+ pages

Customer Data Platform Data Quadrant

Note The axes ranges are dynamically adjusted based on minimum and maximum values in the dataset

Evaluate the Complete

Software Experience

When distilled down, the software experience is shaped by both the experience with the software and the relationship with the vendor. Evaluating enterprise software along these two dimensions provides a comprehensive understanding of the product and helps identify vendors that can deliver on both.

Product Features and Satisfaction

The satisfaction is captured in the overall satisfaction score, which is driven by the likelihood of users to recommend the software, combined with user satisfaction across top product features.

Vendor Experience and Capabilities

The vendor relationship is calculated in a weighted average of the satisfaction scores tied to vendor capabilities (e.g. software implementation, training, customer support, product roadmap) as well as emotional response ratings toward the vendor (e.g. trustworthy, respectful, fair).

Gold Medalists


Salesforce.com Inc

Salesforce CDP

Customers have gone digital-first. And marketers must be data-first in order to engage with relevance, personalize every moment, and build trusted customer relationships. And they must do all this while driving revenue and working from anywhere. Salesforce CDP can help keep you centered with a single-source of truth — providing more intelligent, actionable, and trusted data at your fingertips.

8.6

Composite
Score

Composite
Score

+93

Emotional
Footprint

Emotional
Footprint

87%

Likeliness to
Recommend

Likeliness
to Recommend

Badge Winner
14Reviews

Tealium

Tealium AudienceStream CDP

Unify your customer data and power real-time audience engagement with a data-first Customer Data Platform. Tealium AudienceStream CDP comes with patented visitor stitching technology that constructs highly accurate, comprehensive and actionable customer profiles. Use the data within these profiles to define high or low value customers, key engagement insights, or milestones that can then be used to create audiences.

8.4

Composite
Score

Composite
Score

+89

Emotional
Footprint

Emotional
Footprint

88%

Likeliness to
Recommend

Likeliness
to Recommend

Badge Winner
16Reviews

Vendor Capability Awards


Availability and Quality of Training

Tealium AudienceStream CDP

Badge Winner

Breadth of Features

Salesforce CDP

Badge Winner

Business Value Created

Optimizely Data Platform

Badge Winner

Ease of Customization

Salesforce CDP

Badge Winner

Ease of Data Integration

Salesforce CDP

Badge Winner

Ease of IT Administration

Optimizely Data Platform

Badge Winner

Ease of Implementation

Optimizely Data Platform

Badge Winner

Product Strategy and Rate of Improvement

Optimizely Data Platform

Badge Winner

Quality of Features

Tealium AudienceStream CDP

Badge Winner

Usability and Intuitiveness

Salesforce CDP

Badge Winner

Vendor Support

Tealium AudienceStream CDP

Badge Winner

Vendor Capability Awards


Availability and Quality of Training

Tealium AudienceStream CDP


Breadth of Features

Salesforce CDP


Business Value Created

Optimizely Data Platform


Ease of Customization

Salesforce CDP


Ease of Data Integration

Salesforce CDP


Ease of IT Administration

Optimizely Data Platform


Ease of Implementation

Optimizely Data Platform


Product Strategy and Rate of Improvement

Optimizely Data Platform


Quality of Features

Tealium AudienceStream CDP


Usability and Intuitiveness

Salesforce CDP


Vendor Support

Tealium AudienceStream CDP


Other Evaluated Vendors


Optimizely, Inc.

Optimizely Data Platform

Align your entire brand around the customer experience​ and let us do the heavy lifting of surfacing opportunities, automating tasks and streamlining execution.​ Grow revenue with data-driven marketing using Optimizely Data Platform.

8.3

Composite
Score

Composite
Score

+81

Emotional
Footprint

Emotional
Footprint

84%

Likeliness to
Recommend

Likeliness
to Recommend

15Reviews

Segment

Segment

Segment provides the customer data infrastructure that helps businesses put their customers first. Using Segment, companies can collect, unify and connect their first-party to over 200 marketing, analytics and data warehouse tools.

8.2

Composite
Score

Composite
Score

+89

Emotional
Footprint

Emotional
Footprint

80%

Likeliness to
Recommend

Likeliness
to Recommend

11Reviews

zeotap GmbH

Zeotap CDP

Zeotap is the next-generation Customer Data Platform. It empowers brands to unify, enhance and activate customer data in a cookieless future, all while putting consumer privacy and compliance front-and-centre.

8.0

Composite
Score

Composite
Score

+93

Emotional
Footprint

Emotional
Footprint

79%

Likeliness to
Recommend

Likeliness
to Recommend

11Reviews

Bloomreach Inc

Bloomreach Engagement

Bloomreach Engagement is a real-time Customer Data Platform (CDP) with intelligent marketing automation. It offers the tools essential for reaching top customers with hyper-personalized experiences, helping businesses to drive engagement, conversion, and loyalty. As a single platform that combines the power of a customer data platform, an email service provider, artificial intelligence, marketing automation, and web personalization, Bloomreach Engagement empowers users to create highly targeted and personalized campaigns that drive revenue.

7.8

Composite
Score

Composite
Score

+69

Emotional
Footprint

Emotional
Footprint

86%

Likeliness to
Recommend

Likeliness
to Recommend

11Reviews

Optimove

Optimove

Optimove is a Relationship Marketing Hub powered by a combination of advanced customer modeling, predictive micro-segmentation and campaign automation technologies. Customer marketers and retention experts use Optimove to understand their customers’ needs and wants, automate the delivery of emotionally intelligent interactions with them across multiple channels and optimize their efforts, ultimately improving every customer metric. Optimove’s technologies are rolled into an intuitive Web user interface, making it easy for marketers to excel at their craft.

7.7

Composite
Score

Composite
Score

+73

Emotional
Footprint

Emotional
Footprint

80%

Likeliness to
Recommend

Likeliness
to Recommend

12Reviews

For the full press release, click here. For the full list of vendors in this space, click here.

About Gold Medal Awards and Software Reports

SoftwareReviews Gold Medal Awards recognize outstanding vendors in the technology marketplace as evaluated by their users. Gold Medals are the capstone of an in-depth software evaluation report, and awarded using a proprietary, transparent methodology based on a composite satisfaction score that averages four different areas of evaluation: Net Emotional Footprint, Vendor Capabilities, Product Features, and Likeliness to Recommend. The Net Emotional Footprint Score measures user emotional response ratings of the vendor (e.g. trustworthy, respectful, fair).

Software Reports present comprehensive evaluations of software vendors on the above elements. Software buyers can use this data to make more informed, data-driven software purchasing and renewal decisions.

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