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Data Quadrant Awards 2021

Marketing Automation - Midmarket


SoftwareReviews names Encharge, SharpSpring, HubSpot Marketing Hub, and ActiveCampaign as Marketing Automation - Midmarket Data Quadrant Award Winners.


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Marketing Automation - Midmarket

Data Quadrant

Data Quadrants are proudly founded in 100% user review data and are free of traditional "magical" components such as market presence and analyst opinion, which are opaque in nature and may be influenced by vendor pressure, financial or otherwise.

The SoftwareReviews Data Quadrant evaluates and ranks products based on feedback from IT and business professionals. The placement of a software in the Data Quadrant indicates its relative ranking as well as its categorization.

Read The In-Depth Report

A thorough evaluation and ranking of all software in an individual category to compare software across every dimension.

  • user satisfaction rankings
  • |
  • vendor capability comparisons
  • |
  • business value scores
  • |
  • individual feature evaluations
  • |
  • emotional connection to products
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Marketing Automation - Midmarket Data Quadrant

Note The axes ranges are dynamically adjusted based on minimum and maximum values in the dataset

Evaluate the Complete

Software Experience

When distilled down, the software experience is shaped by both the experience with the software and the relationship with the vendor. Evaluating enterprise software along these two dimensions provides a comprehensive understanding of the product and helps identify vendors that can deliver on both.

Product Features and Satisfaction

The satisfaction is captured in the overall satisfaction score, which is driven by the likelihood of users to recommend the software, combined with user satisfaction across top product features.

Vendor Experience and Capabilities

The vendor relationship is calculated in a weighted average of the satisfaction scores tied to vendor capabilities (e.g. software implementation, training, customer support, product roadmap) as well as emotional response ratings toward the vendor (e.g. trustworthy, respectful, fair).

Gold Medalists


Encharge

Encharge

Behavior emails meet marketing automation. Send emails based on what people do on your website and automate your marketing process across the user journey. The first marketing automation platform for startups that integrates with the apps you use.

9.0

Composite
Score

Composite
Score

+97

Emotional
Footprint

Emotional
Footprint

94%

Likeliness to
Recommend

Likeliness
to Recommend

Badge Winner
38Reviews

SharpSpring Inc

SharpSpring

SharpSpring tracks customers even before you know their name. We connect the dots and give you where they've been. You can then build powerful automation rules to send them dynamic content or targeted emails based on their interests.

9.0

Composite
Score

Composite
Score

+95

Emotional
Footprint

Emotional
Footprint

93%

Likeliness to
Recommend

Likeliness
to Recommend

Badge Winner
21Reviews

HubSpot

HubSpot Marketing Hub

From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

8.6

Composite
Score

Composite
Score

+88

Emotional
Footprint

Emotional
Footprint

93%

Likeliness to
Recommend

Likeliness
to Recommend

Badge Winner
34Reviews

ActiveCampaign

ActiveCampaign

It is a All-in-one marketing platform where the business grows, and saves time with a seamless experience. It is done through 3 main categories Email marketing, Marketing automation and Sales & CRM.

8.6

Composite
Score

Composite
Score

+86

Emotional
Footprint

Emotional
Footprint

90%

Likeliness to
Recommend

Likeliness
to Recommend

Badge Winner
16Reviews

Vendor Capability Awards


Availability and Quality of Training

SALESmanago

Badge Winner

Breadth of Features

SharpSpring

Badge Winner

Business Value Created

Encharge

Badge Winner

Ease of Customization

ActiveCampaign

Badge Winner

Ease of Data Integration

SharpSpring

Badge Winner

Ease of IT Administration

Encharge

Badge Winner

Ease of Implementation

Mailchimp

Badge Winner

Product Strategy and Rate of Improvement

Encharge

Badge Winner

Quality of Features

Encharge

Badge Winner

Usability and Intuitiveness

Mailchimp

Badge Winner

Vendor Support

SharpSpring

Badge Winner

Vendor Capability Awards


Availability and Quality of Training

SALESmanago


Breadth of Features

SharpSpring


Business Value Created

Encharge


Ease of Customization

ActiveCampaign


Ease of Data Integration

SharpSpring


Ease of IT Administration

Encharge


Ease of Implementation

Mailchimp


Product Strategy and Rate of Improvement

Encharge


Quality of Features

Encharge


Usability and Intuitiveness

Mailchimp


Vendor Support

SharpSpring


Other Evaluated Vendors


ManyChat

ManyChat

Automate & combine Facebook Messenger, SMS, and E-mail to grow your business. Build campaigns intuitively with our visual editor.

8.5

Composite
Score

Composite
Score

+91

Emotional
Footprint

Emotional
Footprint

90%

Likeliness to
Recommend

Likeliness
to Recommend

15Reviews

Mailchimp

Mailchimp

Everyone starts small. But with the right resources, you can execute big plans. MailChimp’s features are powerful enough for Fortune 500 companies at a price point that works for anyone. You know your business. We’ll help you grow it.

8.2

Composite
Score

Composite
Score

+86

Emotional
Footprint

Emotional
Footprint

85%

Likeliness to
Recommend

Likeliness
to Recommend

15Reviews

Keap (formerly Infusion Software Inc.)

Keap

Ditch the spreadsheet with Keap’s client management system. House all your client activity and communications in one place. Let Keap’s client management software handle the follow-up, update your client records, and get you paid, while you focus on providing great service.

8.2

Composite
Score

Composite
Score

+81

Emotional
Footprint

Emotional
Footprint

88%

Likeliness to
Recommend

Likeliness
to Recommend

16Reviews

Sales Manago

SALESmanago

SALESmanago is the only no-code, AI-driven CDXP (all in One Customer Data Platform & Customer Experience Platform) used by 2000+ midmarket and large Enterprises in 50 countries including Starbucks, Vodafone, Lacoste, New Balance, Victoria’s Secret, and many other global brands.

8.1

Composite
Score

Composite
Score

+80

Emotional
Footprint

Emotional
Footprint

82%

Likeliness to
Recommend

Likeliness
to Recommend

17Reviews

For the full list of vendors in this space, click here.

About Gold Medal Awards and Software Reports

SoftwareReviews Gold Medal Awards recognize outstanding vendors in the technology marketplace as evaluated by their users. Gold Medals are the capstone of an in-depth software evaluation report, and awarded using a proprietary, transparent methodology based on a composite satisfaction score that averages four different areas of evaluation: Net Emotional Footprint, Vendor Capabilities, Product Features, and Likeliness to Recommend. The Net Emotional Footprint Score measures user emotional response ratings of the vendor (e.g. trustworthy, respectful, fair). The top 5 vendors in a software category are eligible for awards pending composite scores achieve a sufficiently high satisfaction threshold.

Software Reports present comprehensive evaluations of software vendors on the above elements. Software buyers can use this data to make more informed, data-driven software purchasing and renewal decisions.

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