Data Quadrant Awards 2021
Marketing Automation - Midmarket
SoftwareReviews names Encharge, SharpSpring, HubSpot Marketing Hub, and ActiveCampaign as Marketing Automation - Midmarket Data Quadrant Award Winners.
View Category
Marketing Automation - Midmarket
Data Quadrant
Data Quadrants are proudly founded in 100% user review data and are free of traditional "magical" components such as market presence and analyst opinion, which are opaque in nature and may be influenced by vendor pressure, financial or otherwise.
The SoftwareReviews Data Quadrant evaluates and ranks products based on feedback from IT and business professionals. The placement of a software in the Data Quadrant indicates its relative ranking as well as its categorization.
Read The In-Depth Report
A thorough evaluation and ranking of all software in an individual category to compare software across every dimension.
- user satisfaction rankings
- |
- vendor capability comparisons
- |
- business value scores
- |
- individual feature evaluations
- |
- emotional connection to products
30+ pages
Note Software product placement is based on the scores provided by users, recency of the reviews, and review volume. Axes are dynamically adjusted based on the minimum and maximum values in the data set.
Evaluate the Complete
Software Experience
When distilled down, the software experience is shaped by both the experience with the software and the relationship with the vendor. Evaluating enterprise software along these two dimensions provides a comprehensive understanding of the product and helps identify vendors that can deliver on both.
Product Features and Satisfaction
The satisfaction is captured in the overall satisfaction score, which is driven by the likelihood of users to recommend the software, combined with user satisfaction across top product features.
Vendor Experience and Capabilities
The vendor relationship is calculated in a weighted average of the satisfaction scores tied to vendor capabilities (e.g. software implementation, training, customer support, product roadmap) as well as emotional response ratings toward the vendor (e.g. trustworthy, respectful, fair).
Gold Medalists
Encharge
Encharge
Behavior emails meet marketing automation. Send emails based on what people do on your website and automate your marketing process across the user journey. The first marketing automation platform for startups that integrates with the apps you use.
9.0
Composite
Score
Composite
Score
+97
Emotional
Footprint
Emotional
Footprint
94%
Likeliness to
Recommend
Likeliness
to Recommend
SharpSpring Inc
SharpSpring
SharpSpring tracks customers even before you know their name. We connect the dots and give you where they've been. You can then build powerful automation rules to send them dynamic content or targeted emails based on their interests.
9.0
Composite
Score
Composite
Score
+95
Emotional
Footprint
Emotional
Footprint
93%
Likeliness to
Recommend
Likeliness
to Recommend
HubSpot
HubSpot Marketing Hub
From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
8.6
Composite
Score
Composite
Score
+88
Emotional
Footprint
Emotional
Footprint
93%
Likeliness to
Recommend
Likeliness
to Recommend
ActiveCampaign
ActiveCampaign
It is a All-in-one marketing platform where the business grows, and saves time with a seamless experience. It is done through 3 main categories Email marketing, Marketing automation and Sales & CRM.
8.6
Composite
Score
Composite
Score
+86
Emotional
Footprint
Emotional
Footprint
90%
Likeliness to
Recommend
Likeliness
to Recommend
Vendor Capability Awards
Availability and Quality of Training
SALESmanago
Breadth of Features
SharpSpring
Business Value Created
Encharge
Ease of Customization
ActiveCampaign
Ease of Data Integration
SharpSpring
Ease of IT Administration
Encharge
Ease of Implementation
Mailchimp
Product Strategy and Rate of Improvement
Encharge
Quality of Features
Encharge
Usability and Intuitiveness
Mailchimp
Vendor Support
SharpSpring
Vendor Capability Awards
Availability and Quality of Training
SALESmanago
Breadth of Features
SharpSpring
Business Value Created
Encharge
Ease of Customization
ActiveCampaign
Ease of Data Integration
SharpSpring
Ease of IT Administration
Encharge
Ease of Implementation
Mailchimp
Product Strategy and Rate of Improvement
Encharge
Quality of Features
Encharge
Usability and Intuitiveness
Mailchimp
Vendor Support
SharpSpring
Other Evaluated Vendors
ManyChat
ManyChat
Automate & combine Facebook Messenger, SMS, and E-mail to grow your business. Build campaigns intuitively with our visual editor.
8.5
Composite
Score
Composite
Score
+91
Emotional
Footprint
Emotional
Footprint
90%
Likeliness to
Recommend
Likeliness
to Recommend
Mailchimp
Mailchimp
Everyone starts small. But with the right resources, you can execute big plans. MailChimp’s features are powerful enough for Fortune 500 companies at a price point that works for anyone. You know your business. We’ll help you grow it.
8.2
Composite
Score
Composite
Score
+86
Emotional
Footprint
Emotional
Footprint
85%
Likeliness to
Recommend
Likeliness
to Recommend
Keap (formerly Infusion Software Inc.)
Keap
Ditch the spreadsheet with Keap’s client management system. House all your client activity and communications in one place. Let Keap’s client management software handle the follow-up, update your client records, and get you paid, while you focus on providing great service.
8.2
Composite
Score
Composite
Score
+81
Emotional
Footprint
Emotional
Footprint
88%
Likeliness to
Recommend
Likeliness
to Recommend
Sales Manago
SALESmanago
SALESmanago is the only no-code, AI-driven CDXP (all in One Customer Data Platform & Customer Experience Platform) used by 2000+ midmarket and large Enterprises in 50 countries including Starbucks, Vodafone, Lacoste, New Balance, Victoria’s Secret, and many other global brands.
8.1
Composite
Score
Composite
Score
+80
Emotional
Footprint
Emotional
Footprint
82%
Likeliness to
Recommend
Likeliness
to Recommend
For the full list of vendors in this space, click here.
About Gold Medal Awards and Software Reports
SoftwareReviews Gold Medal Awards recognize outstanding vendors in the technology marketplace as evaluated by their users. Gold Medals are the capstone of an in-depth software evaluation report, and awarded using a proprietary, transparent methodology based on a composite satisfaction score that averages four different areas of evaluation: Net Emotional Footprint, Vendor Capabilities, Product Features, and Likeliness to Recommend. The Net Emotional Footprint Score measures user emotional response ratings of the vendor (e.g. trustworthy, respectful, fair).
Software Reports present comprehensive evaluations of software vendors on the above elements. Software buyers can use this data to make more informed, data-driven software purchasing and renewal decisions.
