SugarCRM, a popular contender in mid-market Customer Relationship Management (CRM), recently announced it will be acquiring Singapore-based email and calendar integrations product Collabspot. This is a savvy direction for SugarCRM, allowing its solutions to better integrate with email providers such as Microsoft and Google.
Collabspot focuses on integrating email providers (particularly Gmail) with CRM products to reduce manual data entry and intake from the inbox to the customer record. This aids in building a unified, 360-degree view of the customer.
SugarCRM provides robust CRM solutions. While it’s not as broadly known as larger competitors such as Salesforce, SugarCRM does provide a compelling offering for mid-market organizations looking for strong out-of-the-box capabilities for marketing, sales, and customer service enablement.
Source: Software Reviews: SugarCRM, Report Published March 2018
Info-Tech’s members frequently highlight the product’s flexibility with customizations and its attractive price point as another point of competitive advantage. While SugarCRM’s footprint is smaller than many incumbents, it’s a popular “third way” alternative in many vendor shortlists.
This is a savvy partnership for both firms. By strengthening the ease with which its clients can ingest data from their inboxes into their CRM environment, SugarCRM will be able to position an even more compelling product offering (particularly for those organizations that don’t have the time or resources to dedicate to email/CRM integration points). Reducing the time it takes to enter data by automatically logging communications into the CRM is also a win from a user adoption standpoint – it reduces the pain of manual data entry for end users.
On October 6, 2021, Front briefed Info-Tech on their latest product functionality and roadmap, alongside their growth in the EMEA region. Front – a unified customer experience platform provider – offers a centralized communications hub that enables the fluid interchange of information for both internal and external communications.
A great relationship with your software provider delivers both value and immediate results. These key tips will help you make the best of your partnership.
Thinking about choosing a new software vendor but don't know where to start? Narrow down your shortlist by focusing on software that has received an Info-Tech Research Group award. New data from SoftwareReviews shows that organizations reported higher satisfaction when they switched to software that had received an Info-Tech award.
The impact of COVID-19, as it became a global pandemic in Q1 of 2020, has affected user sentiment toward software during a growing period of fear, uncertainty, and doubt. To analyze the impact, SoftwareReviews compared Satisfaction (willingness to recommend to a peer), ability to deliver Business Value (fair cost to value), and Likeliness to Renew prior to March 10 and post March 10.
An enterprise application selection or implementation has most likely been heavily impacted by COVID-19. Do not hit the brakes; stopping and restarting projects increases the risk of failure. Slow down or speed up? Which is the right strategy for your organization?
After another impressive quarter, Salesforce announced full-year 2020 results that exceeded expectations. Also announced were Keith Block’s departure, Gavin Patterson’s appointment to president and CEO of Salesforce International, and the acquisition of Vlocity.
While completing a record FY2020, Salesforce announced the acquisition of Salesforce Ventures–funded Vlocity, a leading provider of industry-specific cloud and mobile platform software. Vlocity is a cloud-native solution built on the Salesforce platform.
SaaS-based customer relationship management company Kustomer announced that it has raised $60 million to improve customer support experience by providing buyers’ transaction history and pages they have viewed and making the information available to company representatives in one interface.
Many companies are adopting GDPR as a global standard for user privacy, but Zoho went a step further at its analyst event held in Cedar Creek, Texas, Jan. 28-30. It promised to remove all third-party trackers from its web and mobile properties, describing ad-driven business models used by Silicon Valley firms such as Google, Facebook, and Twitter as legal but not moral. The Chennai, India-based firm was founded in 1996 and is privately owned.