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ZoomInfo

ZoomInfo Sales

Composite Score

8.7 /10

CX Score

8.8 /10

39 Reviews Write a Review

Claim Software

What is ZoomInfo Sales?

ZoomInfo Sales is the modern go-to-market platform for B2B companies. We have the biggest, most accurate, and most frequently refreshed database of insights, intelligence, and purchasing intent data about companies and contacts. ZoomInfo Sales layer additional tools on top of that intelligence—such as conversation intelligence, sales engagement, and data orchestration—to help you engage with prospects and customers. By integrating all of these tools with the other key systems you use, your go-to-market teams will be more prepared and well equipped to close more deals and hit their number.

Company Details

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Awards & Recognition

ZoomInfo Sales won the following awards in the Sales Engagement Platforms category

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2025 Emotional Footprint Champion

Latest Award, 2025

Service Experience

Latest Award, 2025

2025 Data Quadrant Champion

2025

4 Top Rated Capabilities

2 Top Rated Features

2025

Service Experience
Product Impact
Conflict Resolution

2024

9 Top Rated Capabilities

4 Top Rated Features

2024

ZoomInfo Sales Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on ZoomInfo Sales.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

97 Plan to Renew

70 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love ZoomInfo Sales?

0% Negative

5% Neutral

95% Positive

Pros

Enables Productivity
Trustworthy
Caring
Saves Time

Feature Ratings

Average 81

Pipeline Management

CRM Integration

E-Mail Integration

E-Mail Campaign Management

Sales Analytics

Internal Sales Collaboration

Dialer Integration

Conversation Coaching

Call Management

Omnichannel Campaign Management

Next-Best-Action Recommendations

Vendor Capability Ratings

Average 81

Ease of Customization

Vendor Support

Ease of Data Integration

Ease of IT Administration

Ease of Implementation

Breadth of Features

Usability and Intuitiveness

Business Value Created

Availability and Quality of Training

Quality of Features

Product Strategy and Rate of Improvement

Also Featured in...

Lead Generation

Score 8.2

View ZoomInfo Sales in this category (opens in a new tab)

Sales Intelligence

Score 7.8

View ZoomInfo Sales in this category (opens in a new tab)

Account-Based Marketing

Score 7.1

View ZoomInfo Sales in this category (opens in a new tab)

ZoomInfo Sales Reviews

Karthick R.

Role: Sales Marketing
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Aug 2024

Pricey, not accurate data, but best in the market.

Likeliness to Recommend

8 /10

What differentiates ZoomInfo Sales from other similar products?

Advanced Search Capabilities, Integration and Automation, Intent Data, Enrichment Services

What is your favorite aspect of this product?

If I had to pick a favorite aspect of ZoomInfo Sales, it would be its data accuracy and depth. The platform’s focus on providing comprehensive and up-to-date information about companies and contacts is crucial for effective sales and marketing strategies. High-quality data not only helps in identifying the right prospects but also in crafting targeted and personalized outreach, which can significantly boost engagement and conversion rates. The ability to access accurate contact details and detailed company insights can make a substantial difference in how well sales teams perform.

What do you dislike most about this product?

One common critique of ZoomInfo Sales is its cost. The platform can be quite expensive, especially for small to mid-sized businesses or startups with limited budgets. This higher price point might be a barrier for some companies looking to access high-quality data and advanced features. Additionally, while the depth of data is a strength, it can also mean that there’s a steep learning curve to fully leverage all of the platform’s capabilities, which might require a significant investment in time and training.

What recommendations would you give to someone considering this product?

Take Advantage of the Trial, Consider Integration, keep your ROI in mind, Utilize Support Resources

Pros

Helps Innovate
Continually Improving Product
Reliable
Efficient Service

Daniel B.

Role: Sales Marketing
Industry: Other
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Apr 2024

Excellent Tool - Used Daily

Likeliness to Recommend

10 /10

What differentiates ZoomInfo Sales from other similar products?

Quality of Data, and ease of use, plus integration is simple and user friendly

What is your favorite aspect of this product?

Accuracy and volumes of data

What do you dislike most about this product?

I have no complaints about any aspect of this product

What recommendations would you give to someone considering this product?

Use it as much as possible, the more time you put into actually using the platform, the more you will get out of it

Pros

Reliable
Performance Enhancing
Enables Productivity
Trustworthy

Steve M.

Role: Sales Marketing
Industry: Transportation
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Apr 2024

Great product / seamless features

Likeliness to Recommend

10 /10

What differentiates ZoomInfo Sales from other similar products?

The ability to obtain accurate and up to date contacts and prospects specific to the markets I am focused on.

What is your favorite aspect of this product?

Intent research - finding companies that are signaling intent subject to our service offerings

What do you dislike most about this product?

Sometimes the contact information is outdated and it's not easy to find alternate contacts

What recommendations would you give to someone considering this product?

Zoom offers the most seamless way to gain market intelligence, intent and contacts for the services you are selling

Pros

Continually Improving Product
Reliable
Performance Enhancing
Enables Productivity

ZoomInfo Sales

What is ZoomInfo Sales?

Company Details

Need Assistance?

Awards & Recognition

2025 Emotional Footprint Champion

2025 Data Quadrant Champion

ZoomInfo Sales Ratings

89 Likeliness to Recommend

97 Plan to Renew

70 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+93 Net Emotional Footprint

How much do users love ZoomInfo Sales?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Pipeline Management The solution provides the ability to capture and track prospects throughout the sales lifecycle from initial unqualified lead to conversion.

CRM Integration The solution provides lockstep integration with popular CRM (or CDP) vendors.

E-Mail Integration The solution provides the ability to send and receive emails via an integrated email client, such as Outlook, or Gmail, or through the tool.

E-Mail Campaign Management The ability to execute segmented outbound e-mail campaigns to leads and prospects, leverage pre-generated e-mail templates, track and report campaign metrics.

Sales Analytics Provides dashboards, reporting and analytics tools for managing outbound lead generation campaigns, inbound prospect communications and pipeline tracking.

Internal Sales Collaboration The ability to allow sales representatives and their managers to comment on or provide annotations on objects such as call transcripts or emails.

Dialer Integration The solution provides the ability to integrate with telephony dialer systems to queue and manage outbound call campaigns.

Conversation Coaching Recordings can be ingested from traditional telephony systems or services such as WebEx, Teams or Zoom.

Call Management CRM integration, click-to-dial, call forward/record/log and many more in one place to ensure each agent can access all the information from a single place.

Omnichannel Campaign Management The solution provides the ability to manage prospect conversations via other channels such as live chat, social and SMS.

Next-Best-Action Recommendations Suggest recommended actions or next steps to sales representatives i.e. e-mail content, phone touchpoints or objection handling scripts to maximize close rates.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Also Featured in...

Lead Generation

Sales Intelligence

Account-Based Marketing

ZoomInfo Sales Reviews

Karthick R.

Pricey, not accurate data, but best in the market.

Likeliness to Recommend

Pros

Daniel B.

Excellent Tool - Used Daily

Likeliness to Recommend

Pros

Steve M.

Great product / seamless features

Likeliness to Recommend

Pros

Most Popular ZoomInfo Sales Comparisons

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Apollo.io

Salesloft

Outreach

Mixmax

Feature Ratings

Pipeline Management

CRM Integration

E-Mail Integration

E-Mail Campaign Management

Sales Analytics

Internal Sales Collaboration

Dialer Integration

Conversation Coaching

Call Management

Omnichannel Campaign Management

Next-Best-Action Recommendations

Vendor Capability Ratings

Ease of Customization

Vendor Support

Ease of Data Integration

Ease of IT Administration

Ease of Implementation

Breadth of Features

Usability and Intuitiveness

Business Value Created

Availability and Quality of Training

Quality of Features

Product Strategy and Rate of Improvement