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Zoho Corporation

Zoho CRM

Composite Score

8.8 /10

CX Score

9.1 /10

367 Reviews Write a Review

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What is Zoho CRM?

Zoho CRM gives you a 360-degree view of your complete sales cycle and pipeline. Identify trends, spot opportunities, increase efficiency, and reduce costs with the right answers. Zoho CRM is an online customer relationship management software for managing your sales, marketing, support in a single system. Zoho CRM helps businesses of all sizes build excellent customer relationships, with features like an inbuilt AI sales assistant, sales pipeline management, marketing automation, analytics, and more.

Company Details

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Awards & Recognition

Zoho CRM won the following awards in the Customer Relationship Management - Midmarket category

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2026 Emotional Footprint Champion

Latest Award, 2026

Product Impact
Contract Negotiation
Conflict Resolution

Latest Award, 2026

2025 Data Quadrant Champion

2025

2 Top Rated Capabilities

1 Top Rated Features

2025

2025 Emotional Footprint Champion

2025

Service Experience

2025

2024 Data Quadrant Champion

2024

2 Top Rated Capabilities

4 Top Rated Features

2024

2024 Emotional Footprint Champion

2024

Product Impact

2024

3 Top Rated Capabilities

6 Top Rated Features

2023

2022 Data Quadrant Champion

2022

10 Top Rated Capabilities

11 Top Rated Features

2022

2022 Emotional Footprint Champion

2022

Strategy and Innovation
Service Experience
Product Impact
Contract Negotiation
Conflict Resolution

2022

Zoho CRM Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Zoho CRM.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

96 Plan to Renew

1
Since last award

84 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Zoho CRM?

2% Negative

5% Neutral

93% Positive

Pros

Trustworthy
Fair
Reliable
Enables Productivity

Feature Ratings

Average 83

Collaboration

Lead Management

Activity and Workflow Management

Sales Management

Customer Service Management

Account and Contact Management

Analytics and Reporting

Marketing Management

Telephony and Call Center Management

Mobile

Quote Contract and Proposal

Vendor Capability Ratings

Average 81

Ease of Implementation

Quality of Features

Usability and Intuitiveness

Breadth of Features

Business Value Created

Ease of Customization

Ease of IT Administration

Ease of Data Integration

Product Strategy and Rate of Improvement

Availability and Quality of Training

Vendor Support

Also Featured in...

Lead Management

Score 8.8

View Zoho CRM in this category (opens in a new tab)

Customer Relationship Management - Enterprise

Score 8.5

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Zoho CRM Reviews

Shoaib S.

Role: Operations
Industry: Agriculture
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted May 2026

Solid CRM especially for small companies.

Likeliness to Recommend

10 /10

What differentiates Zoho CRM from other similar products?

It differentiates from others through its native ecosystem integration with other zoho applications. I like it's built in zia ai assistant that gives automation suggestions without requiring 3rd party tools.

What is your favorite aspect of this product?

My favourite aspect is the work flow automation of Zoho CRM and the blueprint feature which helps us with minimal coding and improved close rates

What do you dislike most about this product?

The thing that I dislike the most about this product is the bulky and clunky mobile experience and limited depth in advance analytics without extra purchasing of add ons.

What recommendations would you give to someone considering this product?

I would recommend them to start with professional or enterprise tier. And they should minimally allocate upon to 2 days for data normalisation. I would also suggest them to use the built in importer with field amapping and duplicate detection.

Pros

Helps Innovate
Reliable
Efficient Service
Effective Service

Role: C-Level
Industry: Consulting
Involvement: Business Leader or Manager

Validated Review

Anonymous Reviewer

Submitted May 2026

Zoho One - THE THRONE OF TECHNICAL DEBT - avoid!

Likeliness to Recommend

3 /10

Pros

Includes Product Enhancements
Respectful
Security Protects
Helps Innovate

Cons

Less Efficient Service
Less Effective Service
Wastes Time

Divyansh S.

Role: Finance
Industry: Finance
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted May 2026

ffordable and Reliable CRM for Growing Businesses

Likeliness to Recommend

9 /10

What differentiates Zoho CRM from other similar products?

IT stands out because of its affordability, deep customization options, and strong integration with the entire Zoho ecosystem. Unlike many competitors that become expensive as businesses grow, Zoho offers advanced automation, AI-powered insights through Zia, and flexible workflows at a comparatively lower cost.

What is your favorite aspect of this product?

My favorite aspect of Zoho CRM is its easy-to-use interface combined with powerful automation features that help manage leads, sales, and customer interactions efficiently in one place.

What do you dislike most about this product?

One thing I dislike about Zoho CRM is that some advanced features and customizations can feel complex for new users and may require time to learn properly.

What recommendations would you give to someone considering this product?

I would recommend starting with the trial version and taking time to customize the CRM based on your business workflow before full implementation. Proper setup of pipelines, automation, and integrations can make a huge difference in productivity. It’s especially a great choice for small and growing businesses looking for an affordable yet feature-rich CRM solution.

Pros

Helps Innovate
Reliable
Enables Productivity
Trustworthy

Zoho CRM

What is Zoho CRM?

Company Details

Book a Free Demo Today!

Awards & Recognition

2026 Emotional Footprint Champion

2025 Data Quadrant Champion

2025 Emotional Footprint Champion

2024 Data Quadrant Champion

2024 Emotional Footprint Champion

2022 Data Quadrant Champion

2022 Emotional Footprint Champion

Zoho CRM Ratings

87 Likeliness to Recommend

96 Plan to Renew

1 Since last award

84 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+92 Net Emotional Footprint

How much do users love Zoho CRM?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Collaboration Includes ability to view, share and direct work between co-workers in real or near real-time.

Lead Management Track and optimize prospective customers through lead generation, customer inquiry and capture, filtering, grading distribution, and contact/lead nurturing.

Activity and Workflow Management Text or code-based and visual workflow designers.

Sales Management Lead gen, pipeline management, team & geography-based assignment. Compensation & contract management. Ability to pull customer data from the social cloud.

Customer Service Management Includes case and ticket management, automatic escalation rules, advanced resolution tools, multi-channel integration, and in-band response capabilities.

Account and Contact Management Customizable records with customer demographic information, account history, and billing information.

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting and easy data extraction for data analysis.

Marketing Management Multi-channel campaign management and analytics, budget tracking, click-to-lead capabilities, and social property management, keyword mining, and analytics.

Telephony and Call Center Management Computer-telephony integration for bringing call info into the CRM suite. Advanced call recording, scripting, queuing, and Interactive Voice Response (IVR).

Mobile Ability to support multiple devices, OSes and platforms using mobile optimized, HTML-based web access and/or native applications.

Quote Contract and Proposal Includes web portals, quoting capabilities, order tracking and fulfillment, and rapid deployment templates for e-commerce sites.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Lead Management

Customer Relationship Management - Enterprise

Zoho CRM Reviews

Shoaib S.

Solid CRM especially for small companies.

Likeliness to Recommend

Pros

Zoho One - THE THRONE OF TECHNICAL DEBT - avoid!

Likeliness to Recommend

Pros

Cons

Divyansh S.

ffordable and Reliable CRM for Growing Businesses

Likeliness to Recommend

Pros

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1
Since last award

Feature Ratings

Collaboration

Lead Management

Activity and Workflow Management

Sales Management

Customer Service Management

Account and Contact Management

Analytics and Reporting

Marketing Management

Telephony and Call Center Management

Mobile

Quote Contract and Proposal

Vendor Capability Ratings

Ease of Implementation

Quality of Features

Usability and Intuitiveness

Breadth of Features

Business Value Created

Ease of Customization

Ease of IT Administration

Ease of Data Integration

Product Strategy and Rate of Improvement

Availability and Quality of Training

Vendor Support