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Zoho Corporation

Zoho Campaigns

Composite Score

8.9 /10

CX Score

9.3 /10

75 Reviews Write a Review

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What is Zoho Campaigns?

Email marketing software that drives sales. Create, send, and track email campaigns that help you build a strong customer base. From beautiful email templates to an easy-to-use editor, and automation tools to real-time analytics, Zoho Campaigns has it all.

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Awards & Recognition

Zoho Campaigns won the following awards in the Email Marketing category

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2025 Emotional Footprint Champion

Latest Award, 2025

Service Experience

Latest Award, 2025

2025 Data Quadrant Champion

2025

2 Top Rated Capabilities

0 Top Rated Features

2025

2 Top Rated Capabilities

1 Top Rated Features

2024

1 Top Rated Capabilities

0 Top Rated Features

2023

2 Top Rated Capabilities

1 Top Rated Features

2022

Zoho Campaigns Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Zoho Campaigns.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

95 Plan to Renew

1
Since last award

89 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+96 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Zoho Campaigns?

1% Negative

2% Neutral

97% Positive

Pros

Respectful
Reliable
Performance Enhancing
Caring

Feature Ratings

Average 83

Email Delivery

Text Messaging

Sales Intelligence & Conversion Rates

Auto-Responders

Contact Database

Campaign Management

Basic Reporting and Analytics

Surveys and Polling

Content Authoring

Segmentation

Dynamic Content

Vendor Capability Ratings

Average 83

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Ease of IT Administration

Product Strategy and Rate of Improvement

Vendor Support

Quality of Features

Breadth of Features

Ease of Customization

Ease of Data Integration

Availability and Quality of Training

Also Featured in...

Marketing Automation - B2C

Score 8.7

View Zoho Campaigns in this category (opens in a new tab)

Zoho Campaigns Reviews

Avijeet S.

Role: Information Technology
Industry: Agriculture
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Oct 2023

good product

Likeliness to Recommend

8 /10

What differentiates Zoho Campaigns from other similar products?

pricing is awesome.

What is your favorite aspect of this product?

business readiness.

What do you dislike most about this product?

nothing in particular.

What recommendations would you give to someone considering this product?

go for it, the plans are well priced.

Pros

Reliable
Enables Productivity
Unique Features
Efficient Service

Shailendra Kumar S.

Role: Vendor Management
Industry: Manufacturing
Involvement: Vendor Management and Renewal

Validated Review

Verified Reviewer

Submitted Feb 2023

Zoho software review

Likeliness to Recommend

10 /10

What differentiates Zoho Campaigns from other similar products?

Its quiet economical and best from other

What is your favorite aspect of this product?

It's user friendly interface

What do you dislike most about this product?

Not found any

What recommendations would you give to someone considering this product?

Go fo this sofware

Pros

Helps Innovate
Continually Improving Product
Altruistic
Acts with Integrity

Sheryl C.

Role: Human Resources
Industry: Media
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Feb 2023

Effective Scheduling and Quicker Campaigns

Likeliness to Recommend

9 /10

What differentiates Zoho Campaigns from other similar products?

You won't find better email marketing tools than Zoho. In addition to the responsive design possibilities offered by Zoho, the platform also allows for the sending of personalized messages, which may be used to win over new and returning clients. It provides a number of customizable form templates that may be used for a variety of campaigns. It allows you to conduct split-tests to see which marketing strategy works best. Easy customization is provided through a variety of pre-made, user-friendly templates.

What is your favorite aspect of this product?

Our issues with bulk email marketing, managing leads, and maintaining a client database have all been resolved thanks to this. It has helped save time by giving access to multiple pre-made email formats. It has been useful for sending out mass campaign-related messages to customers.

What do you dislike most about this product?

The API Connections have a problem. There is a need for newsletter software with more robust features and simpler interfaces. It's cumbersome and slow. The campaign module and the customer relationship management system do not work well together. The vast majority of emails sent to customers end up in their spam folders.

What recommendations would you give to someone considering this product?

Successful, content-rich campaigns were made easier with the help of Zoho Campaigns. The quickness with which campaigns may be scheduled, even at inconvenient times or with Do Not Disturb activated, is excellent.

Pros

Enables Productivity
Effective Service
Helps Innovate
Continually Improving Product

Zoho Campaigns

What is Zoho Campaigns?

Company Details

Book a Free Demo Today!

Awards & Recognition

2025 Emotional Footprint Champion

2025 Data Quadrant Champion

Zoho Campaigns Ratings

90 Likeliness to Recommend

95 Plan to Renew

1 Since last award

89 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+96 Net Emotional Footprint

How much do users love Zoho Campaigns?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Delivery The ability to send email to large number of recipients at-scale.

Text Messaging The capability to send messages by SMS in addition to email.

Sales Intelligence & Conversion Rates The ability to track conversion rates and ROI from email campaigns.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Surveys and Polling Ability to survey customers and gather feedback.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Dynamic Content The ability to create dynamic content changes automatically within emails that are based on the end user parameters and the goals of the marketing initiative.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Also Featured in...

Marketing Automation - B2C

Zoho Campaigns Reviews

Avijeet S.

good product

Likeliness to Recommend

Pros

Shailendra Kumar S.

Zoho software review

Likeliness to Recommend

Pros

Sheryl C.

Effective Scheduling and Quicker Campaigns

Likeliness to Recommend

Pros

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Feature Ratings

Email Delivery

Text Messaging

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Auto-Responders

Contact Database

Campaign Management

Basic Reporting and Analytics

Surveys and Polling

Content Authoring

Segmentation

Dynamic Content

Vendor Capability Ratings

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