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Zoho Corporation

Zoho Campaigns

Composite Score

8.9 /10

CX Score

9.3 /10

75 Reviews Write a Review

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What is Zoho Campaigns?

Email marketing software that drives sales. Create, send, and track email campaigns that help you build a strong customer base. From beautiful email templates to an easy-to-use editor, and automation tools to real-time analytics, Zoho Campaigns has it all.

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Awards & Recognition

Zoho Campaigns won the following awards in the Email Marketing category

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2025 Emotional Footprint Champion

Latest Award, 2025

Service Experience

Latest Award, 2025

2025 Data Quadrant Champion

2025

2 Top Rated Capabilities

0 Top Rated Features

2025

2 Top Rated Capabilities

1 Top Rated Features

2024

1 Top Rated Capabilities

0 Top Rated Features

2023

2 Top Rated Capabilities

1 Top Rated Features

2022

Zoho Campaigns Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Zoho Campaigns.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

95 Plan to Renew

1
Since last award

89 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+96 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Zoho Campaigns?

1% Negative

2% Neutral

97% Positive

Pros

Respectful
Reliable
Performance Enhancing
Caring

Feature Ratings

Average 83

Email Delivery

Text Messaging

Sales Intelligence & Conversion Rates

Auto-Responders

Contact Database

Campaign Management

Basic Reporting and Analytics

Surveys and Polling

Content Authoring

Segmentation

Dynamic Content

Vendor Capability Ratings

Average 83

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Ease of IT Administration

Product Strategy and Rate of Improvement

Vendor Support

Quality of Features

Breadth of Features

Ease of Customization

Ease of Data Integration

Availability and Quality of Training

Also Featured in...

Marketing Automation - B2C

Score 8.7

View Zoho Campaigns in this category (opens in a new tab)

Zoho Campaigns Reviews

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Anonymous Reviewer

Submitted Nov 2022

Overall good but has its downfalls. Quite average.

Likeliness to Recommend

7 /10

Pros

Reliable
Trustworthy
Efficient Service
Respectful

Cons

Slower Product Innovation

Neha J.

Role: Finance
Industry: Finance
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Aug 2022

Best way to connect with our clients

Likeliness to Recommend

9 /10

What differentiates Zoho Campaigns from other similar products?

Zoho campaigns is unique with the reports that it provides. List based segmentation of user emails can be done which can be viewed in the reports as well. Also, we can schedule emails based on the time zone of the users at one go which is awesome

What is your favorite aspect of this product?

My favorite part of Zoho Campaigns is the simplicity with which I can import email data as well as email templates. Wide variety of default templates are also available which is very good.

What do you dislike most about this product?

I cannot think of any major dislike with Zoho campaigns

What recommendations would you give to someone considering this product?

Businesses who want to connect with their clients and automate certain aspects of email communication must definitely consider Zoho campaigns

Pros

Helps Innovate
Continually Improving Product
Reliable
Enables Productivity

Ruby G.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Aug 2022

Amazing software to automate marketing campaigns

Likeliness to Recommend

8 /10

What differentiates Zoho Campaigns from other similar products?

Zoho Campaigns allows marketers to track and automate email campaigns, manage leads, and send automated follow-up emails. It can be used on any web-enabled device including desktop, laptop, tablet, and smartphone. It has a modern user interface that is easy to use and provides a wide range of features. With Zoho Campaigns, you can: - Create powerful email campaigns with automated follow-up emails - Track how your emails are performing by analyzing open rates and click-through rates - Visualize your campaign performance with real-time dashboards - Organize your email

What is your favorite aspect of this product?

Zoho Campaigns is an all-in-one marketing and sales software that helps you to create, manage, and analyze your marketing campaigns. It enables you to track your sales, target customers, and send personalized emails. You can also view reports and analyze your performance in real time. The Zoho Campaigns software is available for Mac and PC.

What do you dislike most about this product?

It still needs to work on introducing more features and integrations

What recommendations would you give to someone considering this product?

Zoho Campaigns has many features such as: - Create new campaigns or import existing ones from Salesforce, Google AdWords, Mailchimp, Twitter, Facebook, Instagram or other sources. - Organize your contacts by importing contacts from Outlook or Gmail. - Send customized emails directly from the campaign dashboard. With Zoho Campaigns’ email template builder tool, you can build professional emails with beautiful templates and colors to send to your customers from a single dashboard. - Review your data in real time with rich reports such as Average Open Rates, Bounce Rate and Click Through Rate.

Pros

Over Delivered
Helps Innovate
Continually Improving Product
Reliable

Zoho Campaigns

What is Zoho Campaigns?

Company Details

Book a Free Demo Today!

Awards & Recognition

2025 Emotional Footprint Champion

2025 Data Quadrant Champion

Zoho Campaigns Ratings

90 Likeliness to Recommend

95 Plan to Renew

1 Since last award

89 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+96 Net Emotional Footprint

How much do users love Zoho Campaigns?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Delivery The ability to send email to large number of recipients at-scale.

Text Messaging The capability to send messages by SMS in addition to email.

Sales Intelligence & Conversion Rates The ability to track conversion rates and ROI from email campaigns.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Surveys and Polling Ability to survey customers and gather feedback.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Dynamic Content The ability to create dynamic content changes automatically within emails that are based on the end user parameters and the goals of the marketing initiative.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Also Featured in...

Marketing Automation - B2C

Zoho Campaigns Reviews

Overall good but has its downfalls. Quite average.

Likeliness to Recommend

Pros

Cons

Neha J.

Best way to connect with our clients

Likeliness to Recommend

Pros

Ruby G.

Amazing software to automate marketing campaigns

Likeliness to Recommend

Pros

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Feature Ratings

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Content Authoring

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Dynamic Content

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