StackAdapt Logo
StackAdapt Logo
StackAdapt Inc

StackAdapt

Composite Score
7.2 /10
CX Score
7.6 /10
Category
StackAdapt
7.2 /10

What is StackAdapt?

StackAdapt is a self-serve advertising platform that specializes in multi-channel solutions including native, display, video, connected TV and audio ads. StackAdapt's state-of-the-art platform is where some of the most progressive work in machine learning meets cutting-edge user experience. StackAdapt is designed around the three core pillars of programmatic—planning, executing and analyzing.

Company Details


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Awards & Recognition

StackAdapt won the following awards in the Ad Tech category

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StackAdapt Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on StackAdapt.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

81 Likeliness to Recommend

4
Since last award

93 Plan to Renew

4
Since last award

77 Satisfaction of Cost Relative to Value

2
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love StackAdapt?

0% Negative
20% Neutral
80% Positive

Pros

  • Reliable
  • Performance Enhancing
  • Inspires Innovation
  • Fair

Feature Ratings

Average 74

Demand-Side Capabilities

81

Data Management Platform Capabilities

81

Advertisement Placement

78

Audience Segmentation

78

Audience Identification

77

MarTech Ecosystem integration

76

Advertisement Content Curation

75

Advertisement Reporting

71

Supply-Side Capabilities

70

Role-Based Access Controls

66

Vendor Capability Ratings

Average 78

Vendor Support

86

Breadth of Features

85

Business Value Created

82

Ease of Implementation

82

Ease of IT Administration

78

Availability and Quality of Training

77

Ease of Customization

77

Usability and Intuitiveness

76

Product Strategy and Rate of Improvement

76

Quality of Features

73

Ease of Data Integration

72

StackAdapt Reviews

Matias L.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2023

The "Optimal Performance DSP"

Likeliness to Recommend

10 /10

What differentiates StackAdapt from other similar products?

I particularly enjoy using Stack Adapt for campaigns that are heavily focused on performance because the experience shows that very good CPA can be obtained here. I particularly value the DSP's simple general campaign vision, for instance through graphical visualization. A few clicks will allow you to quickly compare various parameters and track them over time. This makes it simple to respond to inquiries in conversations with customers in a direct and uncomplicated manner. Additionally, you can depend on our support contacts at all times. I definitely see room for improvement with Stack Adapt in the reporting. We have already adopted.

What is your favorite aspect of this product?

While there are many different reporting options available, it can be challenging to always locate the right report for a given situation. Also, larger reports frequently require a few minutes to finish before being submitted. If a Kennzahl is not present, it is necessary to redraw and wait again. I mostly use Stack Adapt for programmatic campaigns focused on performance. One advantage I see here is that different KPI can be compared across a range of strategies, and the autoassignor and KOA's artificial intelligence optimally allocate budgets based on performance.We continuously advance our campaigns through regular communication with our.

What do you dislike most about this product?

Adapt Stack It takes time to become familiar with all the areas and functions. There are some restrictions as well. For instance, certain pixels cannot be downloaded as Java Script tags but rather as iFrame and image tags. This occasionally makes it difficult to implement those pixels. To fully utilize the potential that this DSP offers, one needs good experience, daily or weekly usage routines, and good training. Stack Adapt's usability is not as simple and intuitive.Finding the necessary features when using a program for the first time can be challenging.

What recommendations would you give to someone considering this product?

Unaffected by the scope of the challenge or the level of support required, reliable and good customer service. In fact, I've already invited my contacts directly to customer meetings quite frequently, especially when implementing complex campaign strategies. One receives a response quickly even for minor issues. Additionally, the interface is very user-friendly and contemporary in design. We primarily use Stack Adapt for the execution of programmatic campaigns, particularly those with a performance focus. Campaigns can be implemented and evaluated even more effectively through the additional integration with our internal KI.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Dmytro V.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2023

A very influential and beneficial program

Likeliness to Recommend

10 /10

What differentiates StackAdapt from other similar products?

StackAdapt has high grade training that also provides cognitive processes through its application during the user's execution process in a truly remarkable way. Few programs fit my needs as well as this one. Our ability to focus on a particular audience is enhanced by the ability to commission individualized segmentation. All of your efforts are focused on helping customers. The people who represent this platform are not only easy to contact, but also provide me with fresh suggestions to advance my work. In addition, it helps in providing targeted online traffic to my business clients' websites.

What is your favorite aspect of this product?

I will be brief in my description of how it helps us: by using it, we have been able to redirect advertising dollars to our company and our clients. This has had nothing but a good effect on the goals we set out to achieve. We have used this tool for publishing projects, as it is ideal for generating ideas on the fly, which can then be dynamically embedded into publishers' websites.

What do you dislike most about this product?

In a nutshell, I'd like to be able to see consolidated reports on campaigns. It's something I've always found frustrating about this system, and now I think it's time to fix it and turn it into an advantage.

What recommendations would you give to someone considering this product?

We must promote all the material provided by our clients. Since we have seen a significant increase in the quality of our clients' web site traffic due to their efforts, I feel confident in making this recommendation. I also think it would work well for companies already using native, display and video ads, as well as retargeting services.

Pros

  • Reliable
  • Enables Productivity
  • Trustworthy
  • Unique Features

Daniel Ernesto R.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2022

Analysis in conjunction with native advertising

Likeliness to Recommend

8 /10

What differentiates StackAdapt from other similar products?

With a wide variety of benefits this platform can successfully bring us through the type of advertising and campaign we can generate through StackAdapt we use it to run various video campaigns with different objectives as well as the level of audience targeting and account based marketing allow us to target a very specific audience group through many different advertising inventory providers.

What is your favorite aspect of this product?

In addition to its degree of intuitiveness by the platform and simplicity to be able to create a native advertising that is given a lot of help for the organization as they also offer a free certification course to help training in the use of the platform which is of great help for the immediate adaptation of all users and for the interest of the company due to the audience definition that they can create through this software.

What do you dislike most about this product?

Being an advertising platform it would be excellent to add a billing method of payment in a way to report or scheme of income and expenses as well as a module to be able to control your own ads because they are what carry the quality control which is not very profitable for us, to know where your ads were actually deployed, when and for how long would be amazing.

What recommendations would you give to someone considering this product?

For public recognition any type of advertising will always be great, and with StackAdapt and our marketing team to reach agencies across a number of clients in different industries and categories. We have recommended them for multiple clients and have found the activation and campaign management process to be seamless. It's a good platform for medium-sized companies that have a sense of plucity.

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Unique Features

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