Sprout Social Customer Reviews 2026 | Social Media Management

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Sprout Social

Composite Score

8.3 /10

CX Score

8.5 /10

169 Reviews

Claim Software

What is Sprout Social?

People increasingly turn to social media to engage with your business. Sprout Social gives you the most powerful tools available to personally connect with customers, solve issues and create brand advocates. Sprout Social is a powerful solution for social media management. This all-in-one social media management platform unlocks the full potential of social to transform not just your marketing strategy—but every area of your organization.

Company Details

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Awards & Recognition

Sprout Social won the following awards in the Social Media Management - Enterprise category

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5 Top Rated Capabilities

2 Top Rated Features

2025

3 Top Rated Capabilities

4 Top Rated Features

2024

4 Top Rated Capabilities

4 Top Rated Features

2023

2 Top Rated Capabilities

3 Top Rated Features

2022

Sprout Social Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Sprout Social.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

85 Likeliness to Recommend

94 Plan to Renew

1
Since last award

81 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+88 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Sprout Social?

3% Negative

4% Neutral

93% Positive

Pros

Respectful
Client Friendly Policies
Enables Productivity
Efficient Service

Feature Ratings

Average 83

Social Media Channel Integration Inbound

Social Response Management

Social Asset Management

Social Media Channel Integration Outbound

Campaign Execution

Social Moderation and Workflow Management

Dashboards and Visualization

Social Post Archival

Trend Analysis

Sentiment Analysis

Contextual Analysis

Vendor Capability Ratings

Average 82

Ease of Implementation

Quality of Features

Ease of Customization

Ease of Data Integration

Business Value Created

Breadth of Features

Availability and Quality of Training

Usability and Intuitiveness

Ease of IT Administration

Product Strategy and Rate of Improvement

Vendor Support

Also Featured in...

Social Media Management - Midmarket

Score 8.7

View Sprout Social in this category (opens in a new tab)

Social Media Monitoring & Listening

Score 8.2

View Sprout Social in this category (opens in a new tab)

Sprout Social Reviews

Daniel T.

Role: Industry Specific Role
Industry: Other
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Aug 2021

Great product

Likeliness to Recommend

9 /10

What differentiates Sprout Social from other similar products?

I have no experience from similar platforms.

What is your favorite aspect of this product?

It enables us to save time by scheduling our posts to all our social media platforms. Reaching many clients through social media has lead to increase in sales and customers to our organization.

What do you dislike most about this product?

I have nothing to dislike from the performance of this product.

What recommendations would you give to someone considering this product?

I totally recommend this platform to any organization for effective social media management.

Pros

Helps Innovate
Efficient Service
Effective Service
Inspires Innovation

Mitchell T.

Role: Sales Marketing
Industry: Food and Beverage
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Jun 2021

Fantastic Service for the Price

Likeliness to Recommend

7 /10

What differentiates Sprout Social from other similar products?

Back when my agency switched from HootSuite to Sprout Social, they were one of the first to simply cross-posting to social media--adding options to post to not only FB and Twitter but also IG, Pinterest, LinkedIn, etc. That was a huge labor-saving plus for my organization.

What is your favorite aspect of this product?

SproutSocial gives you a nice preview feature, so you can see what future-scheduled social posts will look like before they're actually published. Sounds like common sense, but not all social media software services had this origiinally.

What do you dislike most about this product?

Not always the greatest uploading dynamic content like videos or GIFs--sometimes gives you issues.

What recommendations would you give to someone considering this product?

Talk to them about customized pricing to fit your needs. Their service reps are pretty flexible in adjusting pricing to the number of accounts/users you may need if one of their preset plans isn't perfect for you.

Pros

Reliable
Performance Enhancing
Enables Productivity
Respectful

Sarah T.

Role: Information Technology
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jun 2021

Sprout Social created efficienc amongst our team.

Likeliness to Recommend

9 /10

What differentiates Sprout Social from other similar products?

It is pleasing what Sprout Social offers like tons of features and integrations that simplify the social media management. Powerful analytics and reports are helpful in turning data into valuable insights. It is so easy to use and has an intuitive user interface.

What is your favorite aspect of this product?

I like best that our team took a short period of time to learn how to use the platform. Also what worked best for us is routing all our social media channels into our website. This created efficiency among our team efforts to post content and to have the flexibility to manage under one single platform. The reporting tool is great and having the ability to tag a post is useful in identifying what works for us greatly.

What do you dislike most about this product?

I would love to see competitive analytics in custom reports. Aside from this, it has been a great platform that we are not planning to switch from it any time soon.

What recommendations would you give to someone considering this product?

I recommend using Sprout Social because of its ease of use and the powerful features it offers. It brings all content under one single place making it easy for Social Media Managers to use. Sprout Social has expanded our reach and we have benefited from the rich analytics.

Pros

Respectful
Security Protects
Helps Innovate
Continually Improving Product

Sprout Social

What is Sprout Social?

Company Details

Need Assistance?

Awards & Recognition

Sprout Social Ratings

85 Likeliness to Recommend

94 Plan to Renew

1 Since last award

81 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+88 Net Emotional Footprint

How much do users love Sprout Social?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Social Media Channel Integration Inbound Ability to monitor social media services, such as Facebook, Twitter, LinkedIn, YouTube, and more.

Social Response Management Ability to respond in-band to social media posts; ability to execute post-time optimization.

Social Asset Management Ability to access visual asset library with access permissions and expiry dates to be used on social media.

Social Media Channel Integration Outbound Ability to publish to social media services such as Facebook, Twitter, LinkedIn, YouTube, and more.

Campaign Execution Ability to manage social and media assets: tools for social campaign execution, reporting, and analytics.

Social Moderation and Workflow Management Ability to create end-to-end routing and escalation workflows from social content.

Dashboards and Visualization Ability to visualize data and create analytics dashboards.

Social Post Archival Ability to archive social posts and platform activity to create an audit trail.

Trend Analysis Ability to monitor trends and traffic on multiple social media sites.

Sentiment Analysis Ability to analyze and uncover insights from attitudes and opinions expressed on social media.

Contextual Analysis Ability to use NLP, deep learning and semantic analysis to extract meaning from social posts.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Social Media Management - Midmarket

Social Media Monitoring & Listening

Sprout Social Reviews

Daniel T.

Great product

Likeliness to Recommend

Pros

Mitchell T.

Fantastic Service for the Price

Likeliness to Recommend

Pros

Sarah T.

Sprout Social created efficienc amongst our team.

Likeliness to Recommend

Pros

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Feature Ratings

Social Media Channel Integration Inbound

Social Response Management

Social Asset Management

Social Media Channel Integration Outbound

Campaign Execution

Social Moderation and Workflow Management

Dashboards and Visualization

Social Post Archival

Trend Analysis

Sentiment Analysis

Contextual Analysis

Vendor Capability Ratings

Ease of Implementation

Quality of Features

Ease of Customization

Ease of Data Integration

Business Value Created

Breadth of Features

Availability and Quality of Training

Usability and Intuitiveness

Ease of IT Administration

Product Strategy and Rate of Improvement

Vendor Support