Sprinklr Marketing Logo
Sprinklr Marketing Logo
Sprinklr

Sprinklr Marketing

Composite Score
7.3 /10
CX Score
7.7 /10
Category
Sprinklr Marketing
7.3 /10

What is Sprinklr Marketing?

Sprinklr Marketing increases the ROI of content with AI-powered insights and reuse, saves time with automated workflows, and manages brand risk with enterprise governance.

Company Details


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Sprinklr Marketing Ratings

Real user data aggregated to summarize the product performance and customer experience.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

100 Plan to Renew

81 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+97 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Sprinklr Marketing?

0% Negative
0% Neutral
100% Positive

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Feature Ratings

Average 78

Content Campaign Management

92

Editorial Calendar

92

Personalization/Audience Targeting

92

Content Storage

88

Content Optimization

88

Content Analytics

88

Multi-Channel Distribution

81

Editorial Workflow

75

Web Experience Management Integration

75

Content Curation / Library Controls

69

Content Creation

64

Vendor Capability Ratings

Average 78

Ease of Implementation

87

Usability and Intuitiveness

84

Availability and Quality of Training

83

Vendor Support

81

Quality of Features

79

Ease of Customization

77

Ease of Data Integration

77

Ease of IT Administration

75

Product Strategy and Rate of Improvement

73

Business Value Created

73

Breadth of Features

71

Sprinklr Marketing Reviews

  • Role: Consultant
  • Industry: Consulting
  • Involvement: IT Leader or Manager
Validated Review
Anonymous Reviewer

Submitted Sep 2025

Great for large scale organisations 500+ outlets

Likeliness to Recommend

10 /10

Pros

  • Continually Improving Product
  • Respectful
  • Altruistic
  • Acts with Integrity

Deana M.

  • Role: Information Technology
  • Industry: Healthcare
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2022

Contributes to the company success of the business

Likeliness to Recommend

9 /10

What differentiates Sprinklr Marketing from other similar products?

Sprinklr Modern Marketing is a software that helps to analyze the information of the companies' teams, providing business and competitive intelligence solutions, from three steps in the workflow: screen, refine and report. This analysis is done efficiently, collaboratively and interactively with stakeholders wherever they work. This information is distributed through alert reports, notifications and dashboards and activities within the organization.

What is your favorite aspect of this product?

Constant alerts and notifications about possible variations that may occur. Analysis of campaigns, competition, trends, in real time about the market and customers. Creation and analysis of data through web traffic reports (cloud). Data visualization, import and export. Customizable reports for each customer, market, business.

What do you dislike most about this product?

I like all about Sprinklr Modern Marketing, because it analyzes the workflow and needs, from the reports it makes day by day, thus contributing to the generation and decision making and quick, immediate and reliable answers. Colleagues share information and knowledge through other applications that are compatible with it.

What recommendations would you give to someone considering this product?

It helps to make the right intelligent and competitive decisions. Through customized reports that generate sustainability and confidence of the business within the market, establish differentiations, trends and updates of products, goods and services marketed, in order to achieve commercial and business success in the medium and long term. The appropriate consulting, the application of competitive intelligence by users interested in generating organizational changes through appropriate strategies and methodologies, help companies to become aware of the business performance within their business environment.

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

Jessica J.

  • Role: Sales Marketing
  • Industry: Transportation
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2022

best marketing tool I have ever experienced

Likeliness to Recommend

10 /10

What differentiates Sprinklr Marketing from other similar products?

For a social media marketing company it’s essential to keep track of content, its management ,and posting after scheduling all this according to strategies. Not only we can manage all this, we can also post ads and see the analytics of how good or bad they are performing. We largely use it to share content across company and it’s constructive to gather reviews by our existing and potential customers.

What is your favorite aspect of this product?

scheduling and re-scheduling of content is effortless at sprinklr. You can schedule your whole week or month ahead to see what and how you will do it, or you can reschedule if there are any changes. It helps you analyze what competitors are doing and helps majorly with making any decisions. Not only that, it collects data of customer reviews and helps us understand what is trending and what are people need.

What do you dislike most about this product?

it has a lot of tools to help manage all of this at once, this advantage works really for big firms like us but if you a small company with limited amount of employees you don’t need it as its specialty ‘so many functions’ makes our life easier but you also need to learn all those functions too and earning process is long and time taking.

What recommendations would you give to someone considering this product?

We largely use it to share content across company and it’s constructive to gather reviews by our existing and potential customers.

Pros

  • Helps Innovate
  • Unique Features
  • Effective Service
  • Saves Time