What is Sprinklr Marketing?
Sprinklr Marketing increases the ROI of content with AI-powered insights and reuse, saves time with automated workflows, and manages brand risk with enterprise governance.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
100 Plan to Renew
81 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+97 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Sprinklr Marketing?
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Content Campaign Management
Editorial Calendar
Personalization/Audience Targeting
Content Storage
Content Optimization
Content Analytics
Multi-Channel Distribution
Editorial Workflow
Web Experience Management Integration
Content Curation / Library Controls
Content Creation
Vendor Capability Ratings
Ease of Implementation
Usability and Intuitiveness
Availability and Quality of Training
Vendor Support
Quality of Features
Ease of Customization
Ease of Data Integration
Ease of IT Administration
Product Strategy and Rate of Improvement
Business Value Created
Breadth of Features
Sprinklr Marketing Reviews
- Role: Consultant
- Industry: Consulting
- Involvement: IT Leader or Manager
Submitted Sep 2025
Great for large scale organisations 500+ outlets
Likeliness to Recommend
Pros
- Continually Improving Product
- Respectful
- Altruistic
- Acts with Integrity
Please tell us why you think this review should be flagged.
Deana M.
- Role: Information Technology
- Industry: Healthcare
- Involvement: End User of Application
Submitted May 2022
Contributes to the company success of the business
Likeliness to Recommend
What differentiates Sprinklr Marketing from other similar products?
Sprinklr Modern Marketing is a software that helps to analyze the information of the companies' teams, providing business and competitive intelligence solutions, from three steps in the workflow: screen, refine and report. This analysis is done efficiently, collaboratively and interactively with stakeholders wherever they work. This information is distributed through alert reports, notifications and dashboards and activities within the organization.
What is your favorite aspect of this product?
Constant alerts and notifications about possible variations that may occur. Analysis of campaigns, competition, trends, in real time about the market and customers. Creation and analysis of data through web traffic reports (cloud). Data visualization, import and export. Customizable reports for each customer, market, business.
What do you dislike most about this product?
I like all about Sprinklr Modern Marketing, because it analyzes the workflow and needs, from the reports it makes day by day, thus contributing to the generation and decision making and quick, immediate and reliable answers. Colleagues share information and knowledge through other applications that are compatible with it.
What recommendations would you give to someone considering this product?
It helps to make the right intelligent and competitive decisions. Through customized reports that generate sustainability and confidence of the business within the market, establish differentiations, trends and updates of products, goods and services marketed, in order to achieve commercial and business success in the medium and long term. The appropriate consulting, the application of competitive intelligence by users interested in generating organizational changes through appropriate strategies and methodologies, help companies to become aware of the business performance within their business environment.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy
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Jessica J.
- Role: Sales Marketing
- Industry: Transportation
- Involvement: End User of Application
Submitted Feb 2022
best marketing tool I have ever experienced
Likeliness to Recommend
What differentiates Sprinklr Marketing from other similar products?
For a social media marketing company it’s essential to keep track of content, its management ,and posting after scheduling all this according to strategies. Not only we can manage all this, we can also post ads and see the analytics of how good or bad they are performing. We largely use it to share content across company and it’s constructive to gather reviews by our existing and potential customers.
What is your favorite aspect of this product?
scheduling and re-scheduling of content is effortless at sprinklr. You can schedule your whole week or month ahead to see what and how you will do it, or you can reschedule if there are any changes. It helps you analyze what competitors are doing and helps majorly with making any decisions. Not only that, it collects data of customer reviews and helps us understand what is trending and what are people need.
What do you dislike most about this product?
it has a lot of tools to help manage all of this at once, this advantage works really for big firms like us but if you a small company with limited amount of employees you don’t need it as its specialty ‘so many functions’ makes our life easier but you also need to learn all those functions too and earning process is long and time taking.
What recommendations would you give to someone considering this product?
We largely use it to share content across company and it’s constructive to gather reviews by our existing and potential customers.
Pros
- Helps Innovate
- Unique Features
- Effective Service
- Saves Time
Please tell us why you think this review should be flagged.
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