What is Semrush?
Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceSemrush Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Semrush.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
94 Plan to Renew
1
Since last award
84 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Semrush?
Pros
- Performance Enhancing
- Trustworthy
- Respectful
- Fair
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Search Engine Optimization
Data Visualization
Machine Learning
Audience Segmentation
Paid Search Integration
AI Tools
Social Media Analytics
Audience Demographics
Device and Browser Analytics
Customer Value Analysis
Conversion Analysis
Vendor Capability Ratings
Breadth of Features
Ease of Implementation
Quality of Features
Business Value Created
Usability and Intuitiveness
Ease of IT Administration
Ease of Data Integration
Ease of Customization
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
Also Featured in...
Semrush Reviews
Gabe O.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Nov 2024
Good for SEO
Likeliness to Recommend
What differentiates Semrush from other similar products?
I've used Semrush and one other leading platform similar to it and Semrush is a much more straightforward, easy-to-use solution. The UI is nice and it's overall more helpful to our business/
What is your favorite aspect of this product?
The user interface is very clean, especially considering the breadth of features.
What do you dislike most about this product?
Can be a bit difficult to learn.
What recommendations would you give to someone considering this product?
Try it and another competitor and see which you are able to pick up easier.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Zachary T.
- Role: Sales Marketing
- Industry: Education
- Involvement: End User of Application
Submitted Oct 2024
An incredibly easy to use SEO Tool
Likeliness to Recommend
What differentiates Semrush from other similar products?
Semrush is an all-round tool. It has changed the game in our marketing with it's competitive analysis, content marketing, SEO research and PPC capabilities that we have relied on for our marketing success. Our team loves it dedicated Support team and it's easy to use interface for even a non-technical members.
What is your favorite aspect of this product?
I love many things that can't be written here but my favorites are content marketing toolset. It provides topic research, keyword research, a writing assistant and other tools. I also love the SEO tool set with cool tools like; site audits, keyword research, gap analysis, backlink analytics and keyword tracking. My team is able to set up projects, get notified, report to management and more. What else can we ask for?
What do you dislike most about this product?
We are using a Guru plan at I would love if this plan included API access. I also found traffic predictions to be misleading for a small firm.
What recommendations would you give to someone considering this product?
You need a tool from people who knows SEO and who are updated with any field changes. This is that tool.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Please tell us why you think this review should be flagged.
Kunal Palkar A.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Aug 2026
A reliable SEO platform with multiple tools
Likeliness to Recommend
What differentiates Semrush from other similar products?
Semrush combines keyword research, competitor analysis, site audits, and reporting in one platform. It is easy to switch between tools and get useful insights without using multiple products.
What is your favorite aspect of this product?
I like that most SEO tasks can be completed in one place. The keyword research, site audit, and competitor analysis tools save time and make it easier to plan and improve campaigns.
What do you dislike most about this product?
The platform can feel overwhelming for new users because there are so many features and reports. Some advanced tools also have a learning curve, and the pricing may be high for smaller businesses.
What recommendations would you give to someone considering this product?
I recommend trying the platform based on your main SEO goals and spending some time learning the available tools. It offers a lot of useful data, but you get the most value when you use the reports regularly and focus on the features that matter to your work.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Get Instant Access<br>to this Report
Get Instant Access
to this Report
Unlock your first report with just a business email. Register to access our entire library.
© 2026 SoftwareReviews.com. All rights reserved.
