Semrush Customer Reviews 2025 | Website Analytics

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Semrush

Composite Score

8.8 /10

CX Score

9.1 /10

142 Reviews Write a Review

Claim Software

What is Semrush?

Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.

Company Details

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Awards & Recognition

Semrush won the following awards in the Website Analytics category

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2025 Emotional Footprint Champion

Latest Award, 2025

2025 Data Quadrant Champion

2025

5 Top Rated Capabilities

8 Top Rated Features

2025

2024 Emotional Footprint Champion

2024

2024 Data Quadrant Champion

2024

6 Top Rated Capabilities

5 Top Rated Features

2024

2023 Emotional Footprint Champion

2023

2023 Data Quadrant Champion

2023

7 Top Rated Capabilities

7 Top Rated Features

2023

Semrush Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Semrush.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

93 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Semrush?

2% Negative

3% Neutral

95% Positive

Pros

Acts with Integrity
Performance Enhancing
Respectful
Helps Innovate

Feature Ratings

Average 83

Machine Learning

Search Engine Optimization

Data Visualization

Audience Segmentation

Paid Search Integration

Audience Demographics

Device and Browser Analytics

Customer Value Analysis

Customer Journey Modelling

Social Media Analytics

Conversion Analysis

Vendor Capability Ratings

Average 82

Breadth of Features

Ease of Implementation

Quality of Features

Business Value Created

Usability and Intuitiveness

Ease of IT Administration

Product Strategy and Rate of Improvement

Ease of Data Integration

Ease of Customization

Availability and Quality of Training

Vendor Support

Also Featured in...

Customer Intelligence

Score 8.9

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Search Engine Optimization

Score 8.8

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Competitive Intelligence

Score 8.6

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Semrush Reviews

Rob A.

Role: Information Technology
Industry: Consulting
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Jun 2024

Top of the SEO Optimization pile. A must have.

Likeliness to Recommend

10 /10

What differentiates Semrush from other similar products?

The integrity and wide spectrum of tools available as a resource when analyzing a website. The tools are excellent and really help with taking a website that is not searchable and making it SEO friendly.

What is your favorite aspect of this product?

The Site Audit tool. This is the primary tools we use and can tell you all the issues that is affecting the site and site searchability It's an indispensable tool for SEO managers

What do you dislike most about this product?

The price. Very expensive when adding additional features,

What recommendations would you give to someone considering this product?

If you are looking to make a website searchable and appears in the engines, then this is definitely the tool for you. It has an extensive arsenal of elements that help and indicate to you what is going wrong with the website and how to fix it,

Pros

Reliable
Performance Enhancing
Effective Service
Caring

Cons

Less Respectful

Navaneetha K.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted May 2024

Versatile digital marketing tool: SEMrush.

Likeliness to Recommend

9 /10

What differentiates Semrush from other similar products?

SEMrush's comprehensive features, including keyword research and competitor analysis, set it apart in the digital marketing landscape. Its actionable insights and user-friendly interface empower businesses to optimize strategies effectively, making it a standout choice for enhancing online presence.

What is your favorite aspect of this product?

Its comprehensive suite of tools for digital marketing, encompassing everything from SEO to PPC advertising and content marketing. This breadth of functionality makes it a versatile and valuable resource for businesses looking to optimize their online strategies effectively.

What do you dislike most about this product?

SEMrush's pricing to be a downside, particularly for smaller businesses or those on a tight budget. Additionally, the sheer breadth of features and data can be overwhelming for new users, leading to a potentially steep learning curve. However, once users become familiar with the platform, they can harness its power more effectively.

What recommendations would you give to someone considering this product?

Start with a trial to explore features, prioritize your marketing needs, utilize educational resources, and select a plan that fits your budget. Continuously monitor performance metrics and adjust strategies based on SEMrush's insights to optimize digital marketing efforts effectively.

Pros

Enables Productivity
Efficient Service
Fair
Generous Negotitation

Cons

Less Inspiring

Berkay A.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted May 2024

User friendly interface

Likeliness to Recommend

8 /10

What differentiates Semrush from other similar products?

Customer support

What is your favorite aspect of this product?

Competitor analysis

What do you dislike most about this product?

Integrations could be more

What recommendations would you give to someone considering this product?

Have a demo first

Pros

Trustworthy
Effective Service
Over Delivered
Includes Product Enhancements

Semrush

What is Semrush?

Company Details

Need Assistance?

Awards & Recognition

2025 Emotional Footprint Champion

2025 Data Quadrant Champion

2024 Emotional Footprint Champion

2024 Data Quadrant Champion

2023 Emotional Footprint Champion

2023 Data Quadrant Champion

Semrush Ratings

90 Likeliness to Recommend

93 Plan to Renew

1 Since last award

85 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+91 Net Emotional Footprint

How much do users love Semrush?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Machine Learning Analyze historical or real-time data using machine learning algorithms to generate insights e.g. prediction, anomaly/event detection, sentiment analysis.

Search Engine Optimization Provides targeted recommendations for improving and optimizing a page for organic search rankings (i.e. via A/B testing or multivariate testing).

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Paid Search Integration Integrates with popular search advertising services (i.e. AdWords) and can make predictive recommendations around areas like keywords.

Audience Demographics The ability to capture, analyze and display customer demographic/firmographic data from different channels.

Device and Browser Analytics Capture and summarize device and browser information.

Customer Value Analysis Predicts customer lifetime value based on past conversions.

Customer Journey Modelling The ability to effectively model and display customer behaviors or journeys through multiple channels and touchpoints.

Social Media Analytics Captures information on social signals from popular services (Twitter, Facebook, LinkedIn etc.).

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Customer Intelligence

Search Engine Optimization

Competitive Intelligence

Semrush Reviews

Rob A.

Top of the SEO Optimization pile. A must have.

Likeliness to Recommend

Pros

Cons

Navaneetha K.

Versatile digital marketing tool: SEMrush.

Likeliness to Recommend

Pros

Cons

Berkay A.

User friendly interface

Likeliness to Recommend

Pros

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Feature Ratings

Machine Learning

Search Engine Optimization

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Audience Segmentation

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Audience Demographics

Device and Browser Analytics

Customer Value Analysis

Customer Journey Modelling

Social Media Analytics

Conversion Analysis

Vendor Capability Ratings

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Ease of Customization

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