Write a review temporarily disabled. Our system flagged this request as potentially automated and has disabled form submission for security reasons. If you believe this is a mistake, please contact us. We’ll be happy to help resolve the issue.

SAP

SAP CRM

Composite Score

8.2 /10

CX Score

8.4 /10

177 Reviews Write a Review

Get Demo

In Partnership With SelectHub

Claim Software

What is SAP CRM?

Provide marketing, sales, and service professionals with complete customer intelligence to manage relationships and customer-related processes. Our customer relationship management products enable you to define customers based on their industry and personalize the customer experience.

Company Details

Book a Free Demo Today!

See it in action with a free demo.

Click below to sign up on our partner's website.

Get Demo

In Partnership With SelectHub

Awards & Recognition

SAP CRM won the following awards in the Customer Relationship Management - Enterprise category

Filter By

2025 Data Quadrant Champion

Latest Award, 2025

2 Top Rated Capabilities

0 Top Rated Features

Latest Award, 2025

2025 Emotional Footprint Champion

2025

1 Top Rated Capabilities

0 Top Rated Features

2024

3 Top Rated Capabilities

1 Top Rated Features

2023

1 Top Rated Capabilities

0 Top Rated Features

2022

Conflict Resolution

2022

SAP CRM Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on SAP CRM.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

85 Likeliness to Recommend

1
Since last award

95 Plan to Renew

83 Satisfaction of Cost Relative to Value

1
Since last award

{y}

{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+86 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love SAP CRM?

3% Negative

8% Neutral

89% Positive

Pros

Reliable
Respectful
Fair
Helps Innovate

Feature Ratings

Average 80

Lead Management

Activity and Workflow Management

Sales Management

Account and Contact Management

Collaboration

Customer Service Management

Analytics and Reporting

Marketing Management

Telephony and Call Center Management

Quote Contract and Proposal

Mobile

Vendor Capability Ratings

Average 81

Vendor Support

Breadth of Features

Quality of Features

Business Value Created

Ease of Data Integration

Ease of Implementation

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Ease of Customization

Ease of IT Administration

Availability and Quality of Training

SAP CRM Reviews

Ayush D.

Role: Sales Marketing
Industry: Food and Beverage
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Mar 2024

Fantastic Product

Likeliness to Recommend

10 /10

What differentiates SAP CRM from other similar products?

Integration with SAP ERP Comprehensive Suite of Solutions Industry-Specific Functionality

What is your favorite aspect of this product?

Customization and Extensibility Scalability and Performance Unified Customer Experience

What do you dislike most about this product?

Cost of Ownership Customization Challenges Integration Complexity

What recommendations would you give to someone considering this product?

Engage Stakeholders Invest in Training and Change Management Consider Customization and Integration Needs

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Charan S.

Role: Industry Specific Role
Industry: Telecommunications
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Mar 2024

Pricey yet powerful: An All-in-One CRM Solution

Likeliness to Recommend

9 /10

What differentiates SAP CRM from other similar products?

There are many alternatives available for SAP CRM but what really differentiates this tool is the SAP ecosystem as it can easily connect with other SAP tools like SAP ERP which can create a unified flow of data between customer interactions and core business processes. Another thing which makes SAP CRM unique is it's extensive customization options which is not available in other CRM tools.

What is your favorite aspect of this product?

I like the streamlined workflow of SAP CRM where it captures specific events which are triggered during customer interactions. SAP automates various customer interaction processes by defining a sequence of tasks based on pre-defined rules. It also offers pre-configured workflows for different business scenarios.

What do you dislike most about this product?

The major drawback of SAP CRM can be it's cost especially for small to mid sized organization. Apart from this, I couldn't find any other limitations in the product especially if you want to use it for large organization, it would be the best investment you can make for your organization.

What recommendations would you give to someone considering this product?

I would recommend this product for any large organization because of its huge customization options and functionalities, but if you can't afford to pay for SAP CRM then you can find many affordable alternatives but then you would have to compromise on some features also.

Pros

Helps Innovate
Reliable
Performance Enhancing
Efficient Service

Wendy H.

Role: Sales Marketing
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Sep 2025

Improved customer interactions and experiences

Likeliness to Recommend

9 /10

What differentiates SAP CRM from other similar products?

I believe the deployment flexibility offered by SAP CRM makes it valuable than others, and also its extended CRM functionality is noteworthy.

What is your favorite aspect of this product?

SAP CRM is one of the best CRMs I have come across and worked on, as it has really helped with managing my customer interactions and improving their experiences while I was able to take my business to a new, higher level. It lets me automate all of my business processes and provides fast yet accurate, analyst-friendly insights. It also lets me and my customers access the CRM on our mobile devices.

What do you dislike most about this product?

SAP CRM does allow me to operate via a mobile device, but the mobile interface is slow and lacks intuitive UI interaction. Additionally, it has limited offline functionality on mobile devices.

What recommendations would you give to someone considering this product?

You can use SAP CRM alone, but I would recommend you to pair it with SAP Analytics Cloud for better insights and analytics, for sure.

Pros

Helps Innovate
Effective Service
Fair
Over Delivered

SAP CRM

What is SAP CRM?

Company Details

Book a Free Demo Today!

Awards & Recognition

2025 Data Quadrant Champion

2025 Emotional Footprint Champion

SAP CRM Ratings

85 Likeliness to Recommend

1 Since last award

95 Plan to Renew

83 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+86 Net Emotional Footprint

How much do users love SAP CRM?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Lead Management Track and optimize prospective customers through lead generation, customer inquiry and capture, filtering, grading distribution, and contact/lead nurturing.

Activity and Workflow Management Text or code-based and visual workflow designers.

Sales Management Lead gen, pipeline management, team & geography-based assignment. Compensation & contract management. Ability to pull customer data from the social cloud.

Account and Contact Management Customizable records with customer demographic information, account history, and billing information.

Collaboration Includes ability to view, share and direct work between co-workers in real or near real-time.

Customer Service Management Includes case and ticket management, automatic escalation rules, advanced resolution tools, multi-channel integration, and in-band response capabilities.

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting and easy data extraction for data analysis.

Marketing Management Multi-channel campaign management and analytics, budget tracking, click-to-lead capabilities, and social property management, keyword mining, and analytics.

Telephony and Call Center Management Computer-telephony integration for bringing call info into the CRM suite. Advanced call recording, scripting, queuing, and Interactive Voice Response (IVR).

Quote Contract and Proposal Includes web portals, quoting capabilities, order tracking and fulfillment, and rapid deployment templates for e-commerce sites.

Mobile Ability to support multiple devices, OSes and platforms using mobile optimized, HTML-based web access and/or native applications.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

SAP CRM Reviews

Ayush D.

Fantastic Product

Likeliness to Recommend

Pros

Charan S.

Pricey yet powerful: An All-in-One CRM Solution

Likeliness to Recommend

Pros

Wendy H.

Improved customer interactions and experiences

Likeliness to Recommend

Pros

Most Popular SAP CRM Comparisons

Salesforce Agentforce Sales

Microsoft Dynamics 365 Sales Enterprise

Oracle CX Sales

Zoho CRM

Oracle PeopleSoft CRM

HubSpot Sales Hub

1
Since last award

1
Since last award

Feature Ratings

Lead Management

Activity and Workflow Management

Sales Management

Account and Contact Management

Collaboration

Customer Service Management

Analytics and Reporting

Marketing Management

Telephony and Call Center Management

Quote Contract and Proposal

Mobile

Vendor Capability Ratings

Vendor Support

Breadth of Features

Quality of Features

Business Value Created

Ease of Data Integration

Ease of Implementation

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Ease of Customization

Ease of IT Administration

Availability and Quality of Training