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What is Salesforce Marketing Cloud?
Salesforce Marketing Cloud develops marketing automation and analytics software for email, mobile, social and online marketing. It also offers consulting and implementation services.[26] The software is sold primarily on a multi-year subscription basis. The price of the subscription is based on what features are enabled, number of users and level of customer service.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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88 Likeliness to Recommend
1
Since last award
97 Plan to Renew
1
Since last award
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Salesforce Marketing Cloud?
Pros
- Helps Innovate
- Reliable
- Effective Service
- Altruistic
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Advanced Campaign Management
Marketing Analytics
Community Marketing Management
Social Media Marketing Management
Email Marketing Automation
Marketing Asset Management
Marketing Workflow Management
Advanced Data Segmentation
Mobile Marketing Management
Marketing Operations Management
Multi Channel Integration
Vendor Capability Ratings
Quality of Features
Business Value Created
Availability and Quality of Training
Ease of Data Integration
Vendor Support
Breadth of Features
Ease of Customization
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Ease of Implementation
Ease of IT Administration
Salesforce Marketing Cloud Reviews
![](https://cdn.softwarereviews.com/production/profile_image/1944740/original/1944740.jpg?1658745753)
Regina-Onica Y.
- Role: Sales Marketing
- Industry: Media
- Involvement: End User of Application
Submitted Jun 2022
Integrated marketing with great collaboration
Likeliness to Recommend
What differentiates Salesforce Marketing Cloud from other similar products?
A free publishing chat tool is available. The function of the SFA For each visit/meeting, the information for each project is managed in real-time. It can communicate freely. We use unified data to encourage action and commitment and maximize the total marketing effect with AI-powered customization. This is accomplished with unparalleled agility and the help of Salesforce, a powerful technology.
What is your favorite aspect of this product?
Email Studio is an excellent solution that can scale to millions of customer records. The money spent on an advertising studio was not well spent. It may be worthwhile when purchased with several other marketing cloud tools, but it is a terrible independent offering. There are far more effective approaches to planning ad encounters.
What do you dislike most about this product?
We need to track who clicked on links after the campaign, and we don't have the option to adjust the list extraction. Therefore we're relying on manual labor, which takes time. This is something that should be reconsidered. Array data is not stored in Marketing Cloud. We don't have the option to adjust the extraction of the list.
What recommendations would you give to someone considering this product?
It improves the effectiveness and concentration of communication. It's an excellent platform for marketers to keep track of their users' data, interests, and more. It is not difficult to use; it has numerous tutorials in the help section where a novice can learn the basics.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
- Role: Sales Marketing
- Industry: Media
- Involvement: Business Leader or Manager
Submitted Jun 2022
Worthy product!
Likeliness to Recommend
Pros
- Helps Innovate
- Reliable
- Efficient Service
- Effective Service
![](https://cdn.softwarereviews.com/production/profile_image/1938230/original/1938230.jpg?1689862170)
Fernando Belchior S.
- Role: Consultant
- Industry: Agriculture
- Involvement: End User of Application
Submitted May 2022
DASHBOARDS, CONTROL PANEL, EASY IMPLEMATION, CONTR
Likeliness to Recommend
What differentiates Salesforce Marketing Cloud from other similar products?
DASHBOARDS
What is your favorite aspect of this product?
CONTROL PANEL
What do you dislike most about this product?
EASY PARAMETRIZION
What recommendations would you give to someone considering this product?
DASHBOARDS
Pros
- Helps Innovate
- Performance Enhancing
- Enables Productivity
- Inspires Innovation