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Opal Labs

Opal Content Marketing

Composite Score

7.5 /10

CX Score

7.9 /10

7 Reviews Write a Review

Claim Software

What is Opal Content Marketing?

Consumers are increasingly distracted and wary of marketing. Work better, together, to plan and execute winning brand experiences that stand out in the feed and compel your audience to action.

Company Details

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Opal Content Marketing Ratings

Real user data aggregated to summarize the product performance and customer experience.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

100 Plan to Renew

87 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+97 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Opal Content Marketing?

0% Negative

0% Neutral

100% Positive

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Feature Ratings

Average 80

Web Experience Management Integration

100

DAM (Digital asset management) Integration

100

Advanced Audio Management

100

Advanced Video Management

Editorial Workflow

Multi-Channel Distribution

Content Creation

Content Campaign Management

Content Optimization

Personalization/Audience Targeting

Content Curation / Library Controls

Vendor Capability Ratings

Average 84

Ease of Implementation

Usability and Intuitiveness

Quality of Features

Ease of Customization

Availability and Quality of Training

Ease of IT Administration

Breadth of Features

Product Strategy and Rate of Improvement

Business Value Created

Vendor Support

Ease of Data Integration

Opal Content Marketing Reviews

Orianne G.

Role: Sales Marketing
Industry: Telecommunications
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted May 2022

Great MA tool for larger companies

Likeliness to Recommend

8 /10

What differentiates Opal Content Marketing from other similar products?

The data obtained by processing online information traffic suggests new competitors, which allows the company to know its competitors much better. As it is a very dynamic channel, it allows the marketing and sales strategy in real time to the changes made by the competition. Marketing specialists take advantage of these ideas to improve and expand their own marketing strategies that allow them to obtain great benefits in the product or products positioned on the web.

What is your favorite aspect of this product?

Allows aggregation of product feedback and based on that determine where changes should be generated to achieve product success within the network.

What do you dislike most about this product?

The data is not loaded correctly and sometimes the search, registration and tracking of data about new competitors in the market is not fast and much less complete, therefore there is a delay of information that can be useful for the company.

What recommendations would you give to someone considering this product?

It carries the complexity of tracking and visualization of publications, all updates and trends of the product competition, those keywords, marketing strategies that facilitate simple, easy, complex and fast manipulation to provide intuitively all those data about the product, its development, growth and competition within the web.

Pros

Helps Innovate
Performance Enhancing
Enables Productivity
Trustworthy

Role: Sales Marketing
Industry: Other
Involvement: End User of Application

Validated Review

Anonymous Reviewer

Submitted Aug 2021

social media planning with Opal

Likeliness to Recommend

9 /10

Pros

Reliable
Caring
Acts with Integrity
Client's Interest First

alexandra f.

Role: Human Resources
Industry: Apparel
Involvement: Vendor Selection and Purchasing

Validated Review

Verified Reviewer

Submitted Nov 2020

Fantastic product - great features

Likeliness to Recommend

8 /10

What differentiates Opal Content Marketing from other similar products?

Enabling all users, including customers and intermediaries to self-serve with real productivity. Ensuring all users see a consistent, up to date version of the truth. Enabling all users to do so securely, on the device they want, from anywhere they want.

What is your favorite aspect of this product?

OPAL is a compliant, secure ‘one stop shop’ covering the full product lifecycle across all channels. From initial engagement and application through to maturity / claim or cancellation, customer profiling, campaign management, database cleansing, customer relationship management

What do you dislike most about this product?

nothing - its really good

What recommendations would you give to someone considering this product?

Would recommend for sure

Pros

Continually Improving Product
Respectful
Transparent
Appreciates Incumbent Status

Opal Content Marketing

What is Opal Content Marketing?

Company Details

Need Assistance?

Opal Content Marketing Ratings

91 Likeliness to Recommend

100 Plan to Renew

87 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+97 Net Emotional Footprint

How much do users love Opal Content Marketing?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Web Experience Management Integration The ability to integrate with dedicated Web Experience Management platforms (either in the vendor's own product portfolio, or with 3rd party solutions).

DAM (Digital asset management) Integration The ability to integrate with dedicated Digital Asset Management Platforms.

Advanced Audio Management The ability to store, manage and perform basic edits on high-fidelity audio content.

Advanced Video Management The ability to store, manage and perform basic edits on high-fidelity video content.

Editorial Workflow The ability to move content through a structured, automated workflow process (i.e. intake content from create applications, and move to specific folders.

Multi-Channel Distribution The ability to deploy content assets and collateral to multiple channel endpoints (for example, traditional websites, native mobile applications or social media

Content Creation Provides tools for creating content to be used and shared on the platform.

Content Campaign Management The ability to deploy specific collateral or assets from the system to feed multi-channel marketing campaigns.

Content Optimization The ability to dynamically optimize content deployed to certain channels (web, mobile, social) using customer profiles.

Personalization/Audience Targeting The ability to display certain content types in a given channel endpoint based on audience demographics (known profile) or traffic attributes (unknown profile).

Content Curation / Library Controls The ability to curate content through tagging and metadata management, as well as library services (such as version control).

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Opal Content Marketing Reviews

Orianne G.

Great MA tool for larger companies

Likeliness to Recommend

Pros

social media planning with Opal

Likeliness to Recommend

Pros

alexandra f.

Fantastic product - great features

Likeliness to Recommend

Pros

Feature Ratings

Web Experience Management Integration

DAM (Digital asset management) Integration

Advanced Audio Management

Advanced Video Management

Editorial Workflow

Multi-Channel Distribution

Content Creation

Content Campaign Management

Content Optimization

Personalization/Audience Targeting

Content Curation / Library Controls

Vendor Capability Ratings

Ease of Implementation

Usability and Intuitiveness

Quality of Features

Ease of Customization

Availability and Quality of Training

Ease of IT Administration

Breadth of Features

Product Strategy and Rate of Improvement

Business Value Created

Vendor Support

Ease of Data Integration