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Opal Labs

Opal Content Marketing

Composite Score

7.5 /10

CX Score

7.9 /10

7 Reviews Write a Review

Claim Software

What is Opal Content Marketing?

Consumers are increasingly distracted and wary of marketing. Work better, together, to plan and execute winning brand experiences that stand out in the feed and compel your audience to action.

Company Details

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Opal Content Marketing Ratings

Real user data aggregated to summarize the product performance and customer experience.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

100 Plan to Renew

87 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+97 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Opal Content Marketing?

0% Negative

0% Neutral

100% Positive

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Feature Ratings

Average 80

Web Experience Management Integration

100

DAM (Digital asset management) Integration

100

Advanced Audio Management

100

Advanced Video Management

Editorial Workflow

Multi-Channel Distribution

Content Creation

Content Campaign Management

Content Optimization

Personalization/Audience Targeting

Content Curation / Library Controls

Vendor Capability Ratings

Average 84

Ease of Implementation

Usability and Intuitiveness

Quality of Features

Ease of Customization

Availability and Quality of Training

Ease of IT Administration

Breadth of Features

Product Strategy and Rate of Improvement

Business Value Created

Vendor Support

Ease of Data Integration

Opal Content Marketing Reviews

Arturo-Vizcaino K.

Role: Finance
Industry: Banking
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jan 2025

Enhance Your Strategy with Opal Content Marketing

Likeliness to Recommend

10 /10

What differentiates Opal Content Marketing from other similar products?

Opal Content Marketing focuses on seamless collaboration and advanced analytics, while traditional platforms often lack integration and automation features.

What is your favorite aspect of this product?

Opal Content Marketing streamlines collaboration, optimizes performance tracking, and automates scheduling for greater efficiency.

What do you dislike most about this product?

Opal Content Marketing can be complex for beginners and may require a steep learning curve.

What recommendations would you give to someone considering this product?

Opal Content Marketing enhances content strategy with powerful analytics, collaboration tools, and automation, though it may be complex for newcomers.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Shams A.

Role: Sales Marketing
Industry: Media
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Sep 2024

great product perfectly priced

Likeliness to Recommend

9 /10

What differentiates Opal Content Marketing from other similar products?

Opal Content Marketing shines with its easy blend of strategy and real-time insights, helping teams stay on top of their content game. Its intuitive design and collaboration tools make working together smooth and efficient.

What is your favorite aspect of this product?

The best part of Opal Content Marketing is how effortlessly it combines planning with real-time tracking. It keeps teams in sync and lets them tweak their strategies quickly, so they can stay on top of their content game without missing a beat.

What do you dislike most about this product?

One downside is that it can be a bit tricky to get the hang of at first because of its advanced features. Also, it might not connect with all the other tools you use, which could be a hassle if you rely on a lot of different platforms.

What recommendations would you give to someone considering this product?

Before diving in, try out a demo or trial to see if Opal fits your needs. Make sure it works well with the tools you already use, and look into any training resources to help you and your team get up to speed smoothly.

Pros

Performance Enhancing
Trustworthy
Efficient Service
Respectful

Omar B.

Role: Sales Marketing
Industry: Other
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted May 2022

It is a more business-oriented variant of the othe

Likeliness to Recommend

10 /10

What differentiates Opal Content Marketing from other similar products?

I like how easy Smartsheet is to set work schedules, as well as automatically updating start and end dates for activities, and it's equipped with multiple views, allowing you to have a different view. of work programs.

What is your favorite aspect of this product?

Through the project board, lets you know all the information you need and also lets each team member know what tasks to follow and when they will be closed.

What recommendations would you give to someone considering this product?

provides many collaboration features that allow all team members to share updates and also send notifications to team members showing which tasks have changed and who is responsible for them.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Opal Content Marketing

What is Opal Content Marketing?

Company Details

Need Assistance?

Opal Content Marketing Ratings

91 Likeliness to Recommend

100 Plan to Renew

87 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+97 Net Emotional Footprint

How much do users love Opal Content Marketing?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Web Experience Management Integration The ability to integrate with dedicated Web Experience Management platforms (either in the vendor's own product portfolio, or with 3rd party solutions).

DAM (Digital asset management) Integration The ability to integrate with dedicated Digital Asset Management Platforms.

Advanced Audio Management The ability to store, manage and perform basic edits on high-fidelity audio content.

Advanced Video Management The ability to store, manage and perform basic edits on high-fidelity video content.

Editorial Workflow The ability to move content through a structured, automated workflow process (i.e. intake content from create applications, and move to specific folders.

Multi-Channel Distribution The ability to deploy content assets and collateral to multiple channel endpoints (for example, traditional websites, native mobile applications or social media

Content Creation Provides tools for creating content to be used and shared on the platform.

Content Campaign Management The ability to deploy specific collateral or assets from the system to feed multi-channel marketing campaigns.

Content Optimization The ability to dynamically optimize content deployed to certain channels (web, mobile, social) using customer profiles.

Personalization/Audience Targeting The ability to display certain content types in a given channel endpoint based on audience demographics (known profile) or traffic attributes (unknown profile).

Content Curation / Library Controls The ability to curate content through tagging and metadata management, as well as library services (such as version control).

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Opal Content Marketing Reviews

Arturo-Vizcaino K.

Enhance Your Strategy with Opal Content Marketing

Likeliness to Recommend

Pros

Shams A.

great product perfectly priced

Likeliness to Recommend

Pros

Omar B.

It is a more business-oriented variant of the othe

Likeliness to Recommend

Pros

Feature Ratings

Web Experience Management Integration

DAM (Digital asset management) Integration

Advanced Audio Management

Advanced Video Management

Editorial Workflow

Multi-Channel Distribution

Content Creation

Content Campaign Management

Content Optimization

Personalization/Audience Targeting

Content Curation / Library Controls

Vendor Capability Ratings

Ease of Implementation

Usability and Intuitiveness

Quality of Features

Ease of Customization

Availability and Quality of Training

Ease of IT Administration

Breadth of Features

Product Strategy and Rate of Improvement

Business Value Created

Vendor Support

Ease of Data Integration