Skip to main content
Omnisend Large Header Logo
Omnisend Limited

Omnisend

8.8 / 10
Category

What is Omnisend?

Omnisend is the all-in-one e-commerce marketing automation platform that helps you sell more by converting your visitors and retaining your customers. Reach your customers with personalized messages using our powerful automation workflows and boost your sales.

Company Details


Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Omnisend won the following awards in the Marketing Automation - Midmarket category

Filter By

Omnisend Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Omnisend.

88 Likeliness to Recommend

Up 1
Since last award

93 Plan to Renew

Up 1
Since last award

91 Satisfaction of Cost Relative to Value

Up 1
Since last award


Emotional Footprint Overview

+88 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Omnisend?

3% Negative
3% Neutral
94% Positive

Pros

  • Enables Productivity
  • Friendly Negotiation
  • Helps Innovate
  • Reliable

Feature Ratings

Average 90

Advanced Campaign Management

97

Marketing Analytics

91

Email Marketing Automation

91

Segmentation

91

Task and Alert Automation

90

Marketing Workflow Management

87

Lead Nurturing

86

Vendor Capability Ratings

Average 87

Ease of Data Integration

90

Quality of Features

89

Breadth of Features

89

Ease of Implementation

89

Availability and Quality of Training

89

Business Value Created

88

Vendor Support

87

Product Strategy and Rate of Improvement

87

Usability and Intuitiveness

87

Ease of Customization

85

Ease of IT Administration

84

Omnisend Reviews

Jason W.

  • Role: C Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2023

: I love using Omnisend.

Likeliness to Recommend

10 / 10

What differentiates Omnisend from other similar products?

In the previous ten years, I've used a number of different email campaign providers, but none of them offered the greatest customer support, the easiest setup, or the most beautiful, fully editable designs. It might be scary to try out a new piece of software for the first time, but the plethora of instructional videos available on YouTube makes it all seem manageable. Omnisend's support staff is helpful, polite, and fast to answer if you run into trouble. The process of setting it up was very simple.

What is your favorite aspect of this product?

Compared to our previous e-mail provider, Klaviyo, which had a horrendous UI and was a pain to use, OmniSend is a far better option. Having made the switch to OmniSend, we have no desire to go back to our previous email provider. As far as email marketing tools go, OmniSend offers an unbelievable combination of pricing and usability. I have no qualms about recommending it to my coworkers and in fact do so frequently!

What do you dislike most about this product?

The one thing I don't like is the premade email templates, but that's because I'm a Web designer and am accustomed to making my own. In order to save time while crafting emails, I take advantage of the option to preserve previously created layouts. The quality of their automated branding tool leaves something to be desired, but it is not the software's primary selling point, so I can live with it.

What recommendations would you give to someone considering this product?

It's similar to an automated process in that you may schedule events to occur, such as when and where a pop-up window will appear on a product page to make a special offer. Once the visitor joins up via a popup, the subsequent steps in the automation sequence are tailored to the popup via which the visitor signed up. This includes the welcome page they see, the order confirmation email they receive, and so on.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Karen j.

  • Role: Sales Marketing
  • Industry: Food and Beverage
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2022

Appropriate for marketing automation.

Likeliness to Recommend

9 / 10

What differentiates Omnisend from other similar products?

The most common alternatives that users and reviewers compare with Omnisend. Promoting Automation package may be a wide used technology, and lots of folks area unit seeking top quality, fast package solutions with social listening, on-line behavior following, and social media advertising. Alternative vital factors to think about once researching alternatives to Omnisend embody email promoting and promoting campaigns.

What is your favorite aspect of this product?

The Live read feature and products views. Particularly however you're ready to tell that pages and product every traveler has interacted with. And additionally the promoting communications they need received and their interactions. Pre-built email promoting automation workflows area unit nice to use. I’d positively appreciate additional of these! Audience tagging is straightforward and that we used that to exclude segments from some campaigns.

What do you dislike most about this product?

A little tougher to induce familiar with automation and workflows – took American state a moment to create edits to an automatic email. I additionally feel fonts are a unit a small amount restricted. I even have to travel in and alter fonts/colors regularly with every campaign that gets to be timely.

What recommendations would you give to someone considering this product?

I would say that the most recommendation is that the advantage of the foremost enticing and engagement templates to draw in your audience. Build it pretty. If you're trying to find an email automation tool for your Shopify store you've got found it.

Pros

  • Reliable
  • Security Protects
  • Continually Improving Product
  • Performance Enhancing

Jacob M.

  • Role: Consultant
  • Industry: Manufacturing
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Sep 2022

Easy to use, great support, reasonably priced

Likeliness to Recommend

10 / 10

What differentiates Omnisend from other similar products?

Omnisend has a really easy-to-use web interface. Making email automation has never been so easy!

What is your favorite aspect of this product?

The simplified design and access of everything. Alot of email marketing companies overcomplicate and require training or FAQ digging.

What do you dislike most about this product?

I'm not sure there's anything I dislike about it, maybe continue to improve the email template experience.

What recommendations would you give to someone considering this product?

If you have Shopify and you're looking for a reasonably -riced email marketing software, it integrates quickly and is super easy to use. I highly recommend using it for any cart abandonment, email follow ups, lead generation (pop ups), and sending our frequent email campaigns. I don't have experience with the SMS campaigns yet, but I'm looking forward to trying!

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Most Popular Omnisend Comparisons

See All Alternatives