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Mediaocean LLC

Mediaocean

Composite Score

7.9 /10

CX Score

8.0 /10

186 Reviews Write a Review

Claim Software

What is Mediaocean?

Mediaocean is the mission-critical platform for omnichannel advertising. Processing $150 billion in annual media spend, Mediaocean provides foundational software to connect brands, agencies, media, technology, and data. With AI and machine learning technology to control marketing investments and optimize business outcomes, Mediaocean enables end-to-end management of campaigns from planning, buying, and selling to analysis, invoices, and payments.

Company Details

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Awards & Recognition

Mediaocean won the following awards in the Ad Tech category

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2026 Emotional Footprint Champion

Latest Award, 2026

0 Top Rated Capabilities

9 Top Rated Features

2025

2025 Emotional Footprint Champion

2025

Contract Negotiation

2025

3 Top Rated Capabilities

13 Top Rated Features

2024

Service Experience
Contract Negotiation
Conflict Resolution

2024

2 Top Rated Capabilities

9 Top Rated Features

2023

Mediaocean Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mediaocean.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

81 Likeliness to Recommend

1
Since last award

97 Plan to Renew

75 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+72 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mediaocean?

8% Negative

19% Neutral

73% Positive

Pros

Respectful
Trustworthy
Fair
Transparent

Feature Ratings

Average 76

Media Planning

Ad Serving

Financial Accounting

Role-Based Access Controls

Advertisement Placement

Ad Verification

Data Management Platform Capabilities

Advertisement Reporting

Audience Identification

Asset Classification

Walled Garden Placement

Vendor Capability Ratings

Average 73

Business Value Created

Ease of Implementation

Vendor Support

Availability and Quality of Training

Breadth of Features

Ease of Data Integration

Quality of Features

Usability and Intuitiveness

Ease of IT Administration

Product Strategy and Rate of Improvement

Ease of Customization

Mediaocean Downloads

Mediaocean 2025 Advertising Outlook Report

Using survey data gathered from almost 700 marketing leaders worldwide, including top brands, agencies, media companies, and tech platfor...

The Future of Ad Verification: From Negative to Positive Models

The future of ad verification is moving from negative to positive security models. This shift represents more than a technical evolution—...

Mediaocean Videos

Mediaocean Reviews

Seth H.

Role: Information Technology
Industry: Media
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Aug 2025

This product has innovated and supported us

Likeliness to Recommend

8 /10

What differentiates Mediaocean from other similar products?

Customer support is notably a big positive over other vendors.

What is your favorite aspect of this product?

Quick support and updates.

What do you dislike most about this product?

The only issues we've experienced in the past are more around staff training of the product, not the product itself. It perhaps could be easier to have additional vendor support.

What recommendations would you give to someone considering this product?

The learning curve might be slightly larger but that comes in large part because of this solution being a feature-full offering.

Pros

Caring
Reliable
Enables Productivity
Respectful

Cons

Inhibits Innovation

Juana S.

Role: Sales Marketing
Industry: Communications
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Aug 2025

I t is a good software, it can be better

Likeliness to Recommend

8 /10

What differentiates Mediaocean from other similar products?

I don´t work with similar products

What is your favorite aspect of this product?

It is easy to use

What do you dislike most about this product?

Sometimes bugs

What recommendations would you give to someone considering this product?

To take a curse on how to use it

Pros

Helps Innovate
Unique Features
Effective Service
Saves Time

Radha B.

Role: Information Technology
Industry: Technology
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Aug 2025

Media Buying Vendor Assessment

Likeliness to Recommend

9 /10

What differentiates Mediaocean from other similar products?

Mediaocean is used by many companies, and is integrated with many more platforms than it's competitors.

What is your favorite aspect of this product?

Ease of digital platform use.

What do you dislike most about this product?

Timelines for development.

What recommendations would you give to someone considering this product?

Assessment of business processes and determine stakeholders for media and finance.

Pros

Saves Time
Performance Enhancing
Respectful
Client Friendly Policies

Mediaocean

What is Mediaocean?

Company Details

Need Assistance?

Awards & Recognition

2026 Emotional Footprint Champion

2025 Emotional Footprint Champion

Mediaocean Ratings

81 Likeliness to Recommend

1 Since last award

97 Plan to Renew

75 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+72 Net Emotional Footprint

How much do users love Mediaocean?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Media Planning The solution provides bespoke tools to create and manage media plans, budgets, allocations, and authorizations across various channels.

Ad Serving The solution provides third-party ad serving for display, audio, and video advertisements across various channels.

Financial Accounting The solution provides a complete financial accounting system including billing, invoice creation, reconciliation, and direct payment across various channels.

Role-Based Access Controls The solution provides differential controls for managing platform capabilities.

Advertisement Placement The solution provides the ability to place advertisements via either a proprietary ad network, or via integration with popular advertisement networks.

Ad Verification The solution provides in-house capabilities to verify that advertisements were delivered in a brand safe, viewable, and fraud-free context various channels.

Data Management Platform Capabilities The ability to ingest attributes on unknown or known prospects/customers and manage this data at scale to derive insights for campaign activation.

Advertisement Reporting The solution provides the ability to report on ad placements and uptake (conversions).

Audience Identification The solution provides the ability to identify and target audiences from either proprietary or client-owned data.

Asset Classification The solution uses artificial intelligence to automatically detect content and classify into taxonomies for optimization.

Walled Garden Placement The solution integrates with walled gardens to management ad placement on multiple social, search, or retail media platforms.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Mediaocean Downloads

Mediaocean 2025 Advertising Outlook Report

The Future of Ad Verification: From Negative to Positive Models

Mediaocean Videos

Welcome to the World of Mediaocean

The Mediaocean Current: 2025 Advertising Outlook

Mediaocean Reviews

Seth H.

This product has innovated and supported us

Likeliness to Recommend

Pros

Cons

Juana S.

I t is a good software, it can be better

Likeliness to Recommend

Pros

Radha B.

Media Buying Vendor Assessment

Likeliness to Recommend

Pros

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Feature Ratings

Media Planning

Ad Serving

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Role-Based Access Controls

Advertisement Placement

Ad Verification

Data Management Platform Capabilities

Advertisement Reporting

Audience Identification

Asset Classification

Walled Garden Placement

Vendor Capability Ratings

Business Value Created

Ease of Implementation

Vendor Support

Availability and Quality of Training

Breadth of Features

Ease of Data Integration

Quality of Features

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Ease of IT Administration

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