What is MailerLite?
Create advanced email marketing campaigns with features like automation, landing pages and surveys.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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88 Likeliness to Recommend
1
Since last award
91 Plan to Renew
89 Satisfaction of Cost Relative to Value
3
Since last award
Emotional Footprint Overview
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love MailerLite?
Pros
- Reliable
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Segmentation
Email Delivery
Auto-Responders
Dynamic Content
Email Templates
A/B Testing
Campaign Management
Contact Database
Mobile Optimized
Content Authoring
Basic Reporting and Analytics
Vendor Capability Ratings
Ease of Data Integration
Ease of Implementation
Ease of Customization
Business Value Created
Quality of Features
Usability and Intuitiveness
Ease of IT Administration
Breadth of Features
Availability and Quality of Training
Vendor Support
Product Strategy and Rate of Improvement
MailerLite Reviews
Hafiz B.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: End User of Application
Submitted Mar 2023
All in one powerful but easy-to-learn tool
Likeliness to Recommend
What differentiates MailerLite from other similar products?
The bulk scheduling feature lets us send emails at a specific date/time, ensuring that these emails reach prospects when they’re most likely to respond. It also supports split test multiple variations of our email and see which one has the most engagement.
What is your favorite aspect of this product?
We use analytics reports to gauge the effectiveness of our sales emails and campaigns. Most of the time we prefer creatin our email marketing campaign using the built-in email templates.
What do you dislike most about this product?
Show recipients follow-ups in the same thread as the first email to provide better context.
What recommendations would you give to someone considering this product?
Leverage automatic email personalization, analyze key email metrics, schedule emails to go out at optimal times, and do so much more right from this tool.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Manish Singh B.
- Role: Sales Marketing
- Industry: Education
- Involvement: Business Leader or Manager
Submitted Mar 2023
Maximize Your Business Strategy
Likeliness to Recommend
What differentiates MailerLite from other similar products?
Its simple and intuitive user interface makes it easy to create and send email campaigns, design landing pages, and manage subscribers. It offers a competitive pricing structure, making it an affordable option for small and medium-sized businesses. MailerLite integrates with a variety of other tools, including e-commerce platforms, CRM software, and social media platforms.
What is your favorite aspect of this product?
Simple and easy-to-use interface. Advanced and all-in-one features. Customer support is also good. Allow many integration options.
What do you dislike most about this product?
Sometimes I get issues with page loading.
What recommendations would you give to someone considering this product?
Explore the tool before use it.
Pros
- Helps Innovate
- Reliable
- Trustworthy
- Unique Features
Bruno L.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Mar 2023
Easy to use
Likeliness to Recommend
What differentiates MailerLite from other similar products?
I have no product to compare
What is your favorite aspect of this product?
Usability.
What do you dislike most about this product?
Nothing to complain
What recommendations would you give to someone considering this product?
The marketing team has already gave this informations
Pros
- Helps Innovate
- Reliable
- Caring
- Respectful