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MailerLite Logo Award Winner Product Badge
MailerLite

MailerLite

8.9 /10
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In Partnership With SelectHub

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MailerLite
8.9 /10

What is MailerLite?

Create advanced email marketing campaigns with features like automation, landing pages and surveys.

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Awards & Recognition

MailerLite won the following awards in the Email Marketing category

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MailerLite Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on MailerLite.

88 Likeliness to Recommend

92 Plan to Renew

1
Since last award

88 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

+95 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love MailerLite?

4% Negative
4% Neutral
92% Positive

Pros

  • Reliable
  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing

Feature Ratings

Average 86

Email Delivery

89

Auto-Responders

89

Segmentation

88

Dynamic Content

88

A/B Testing

87

Email Templates

87

Campaign Management

87

Contact Database

86

Mobile Optimized

86

Content Authoring

84

Text Messaging

84

Vendor Capability Ratings

Average 85

Ease of Data Integration

88

Ease of Implementation

87

Ease of Customization

86

Ease of IT Administration

86

Usability and Intuitiveness

86

Quality of Features

86

Business Value Created

85

Breadth of Features

85

Availability and Quality of Training

83

Vendor Support

82

Product Strategy and Rate of Improvement

82

MailerLite Reviews

Bella C.

  • Role: Operations
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Oct 2024

Powerful email marketing solution

Likeliness to Recommend

9 /10

What differentiates MailerLite from other similar products?

It focuses on the simplicity of functioning to create ease for us. It also supports automating the workflow of marketing and analyzes the performance of the campaigns. Its user-friendly interface makes it accessible to all levels of users, making it desirable in the market.

What is your favorite aspect of this product?

The main aspect which I love most about is that though its features are highly simple the functionality is highly advanced to meet the requirements. This thing makes it accessible for both beginners and experts. Even more advanced tools are available for the working of more experienced and technical marketers. Along with this, its intuitive interface, and advanced automation abilities make it my favorite.

What do you dislike most about this product?

MailerLite comprises advanced features but there is a lack of extensiveness in the features. Some other advanced marketing features need to be updated in it. Also, there is a limitation in the availability of customization which causes issues when I am designing to meet the demands of my work. In short, more updated versions should be introduced.

What recommendations would you give to someone considering this product?

It is an ideal and highly significant software in the field of email marketing. I found it a very budget-friendly and straightforward email marketing platform for all types of uses.

Pros

  • Continually Improving Product
  • Reliable
  • Unique Features
  • Effective Service

Chris M.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2024

A user-friendly email marketing software

Likeliness to Recommend

8 /10

What differentiates MailerLite from other similar products?

Many key features make it distinguishable from its competitors. It differentiates itself in intuitive editor and design tools. It makes itself accessible for the learner with limited knowledge. Also, it is available at affordable prices alongside a free plan. Overall, MailerLite is a strong contender among other similar products.

What is your favorite aspect of this product?

The User-friendly interface plus its drag-and-drop editor, are my favorite aspects. Its functioning and setup make it accessible to everyone. Even those without technical expertise can style professional emails quickly. The automation of workflow, and ease of designing emails, play an important role in the flourishment of business and engaging the audience effectually.

What do you dislike most about this product?

There is nothing considerable to dislike about this software. It is going well with all the demands and needs. However, this device should update over time to meet the trials of evolution. While it provides essential tools, the large enterprise demands more customization options, especially those looking for advanced operating tools.

What recommendations would you give to someone considering this product?

One can leverage MailerLite efficiently to boost their email marketing to develop strong collaboration with audiences. One should take advantage of its given free trial plan which is available for 1000 subscribers. This will help you to get more about its features and functioning.

Pros

  • Helps Innovate
  • Performance Enhancing
  • Inspires Innovation
  • Caring

Manvi M.

  • Role: Operations
  • Industry: Education
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2024

Effortless Email Marketing with MailerLite

Likeliness to Recommend

8 /10

What differentiates MailerLite from other similar products?

MailerLite offers a user friendly interface that is intuitive and easy to navigate, making it accessible to users with different levels of technical expertise. And the customer support is prompt at replying and helping solve issues.

What is your favorite aspect of this product?

MailerLite's A/B Testing Feature - It allows to compare variants of emails to see which is better optimized for campaigns and better results.

What do you dislike most about this product?

The template gallery is very small, it could be improved and have ability to import as well from various sources.

What recommendations would you give to someone considering this product?

MailerLite has an academy with free courses and webinars, check it out

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

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